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August 13, 2020

Contemporary Ethnicwear Brand, Melange by Lifestyle, Announces Deepika Padukone as Brand Ambassador

The brand also launched its new collection that captures the season’s vibrancy with the latest trends, designs, and styles.

Deepika Lifestyle

Photo: Deepika Padukone for Melange by Lifestyle.

BANGALORE, India, Aug. 11, 2020 — In addition to launching its new collection, Melange by Lifestyle, India’s leading ethnic wear brand, announced actor and style icon - Deepika Padukone, its brand ambassador. This collaboration further strengthens the brand ethos of ‘Rethink Ethnic’ and epitomizes the versatile, eclectic style of modern Indian women.

Comprising key trends, quintessential season favorites, and contemporary styles & silhouettes, the curated collection is a delight. The ever-popular ‘florals’ has been re-imagined in new shapes and prints. The ‘Work from Home’ collection featuring the Linen range brings together fashion and utility. The group has recreated traditional paisley into a contemporary version with an exciting mix of styles. Accents of gold prints, embellishments, and jewel tones come together to make every special occasion more elegant. The collection showcases Lucknowi Chikankari in a modern style with chic minimal embroideries and contemporary silhouettes.

Speaking on the announcement and launch, Mr. Rishi Vasudev, Executive Director, Lifestyle International Pvt. Ltd., said, “Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and confident. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of India’s most recognized brands across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnic wear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion.”

Deepika Padukone, Brand Ambassador, Melange by Lifestyle, said, “Melange by Lifestyle has managed to capture the essence of the modern Indian woman beautifully. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!”

From the ‘Work from Home’ range to elegant occasionwear, customers can now step into the spotlight and give their wardrobe a stylish makeover with the new Melange by Lifestyle collection. The collection is available in over 400 stores and leading online portals & marketplaces in India, including exclusive Melange by Lifestyle stores and, where customers can shop from the convenience of their home.

Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women, and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands and the comfort of real omnichannel experience with its online store

Source: Lifestyle Stores

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Edited & Posted by the Editor | 2:31 AM | Link to this Post

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