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January 22, 2021

David Yurman Introduces Spring 2021 Campaign, "My New York"

David Yurman, New York

Photo: David Yurman Introduces Spring 2021 Campaign, “My New York.”

NEW YORK, Jan. 22, 2021 — America’s foremost luxury jewelry brand, David Yurman, presents their Spring 2021 campaign, “My New York.” Creative directed by Chief Creative Officer, Evan Yurman, shot by Manhattan-based photographer Lachlan Bailey and styled by Anastasia Barbieri, the campaign features David Yurman brand ambassadors and returning models Joan Smalls and Taylor Hill. The campaign celebrates “My New York” as the brand and founders’ home and a constant source of inspiration and creativity for the Yurman family.

According to the brand, David Yurman, whether you have visited once or lived here all your life, New York is the city of dreams and endless possibilities, no matter where you are in the world. The city’s creative pulse—its people, diversity, cultural institutions, neighborhoods, landmarks—is what gives New York its eternal spirit and continues to inspire us anew. The David Yurman campaign  pays homage to the  real  heart and soul of  New York City.

“Sybil, Evan, and I were all born in New York City. It’s our home and in our DNA—its creative energy courses through our veins,” said co-founder and CEO, David Yurman. “We want to celebrate and support our hometown—what this city was, is, and will always be. It’s our New York.”

The campaign features a mix of classic and iconic pieces from David Yurman Cable, Pinky Ring, Stax, Lexington, and Renaissance collections pieces from the brand’s upcoming launch—the new Elements collection. Inspired by the circular form, the Elements collection represents perfect balance, harmony, and unity—the ultimate amulet, the company elaborated.

David Yurman announced that in February 2021, it would expand on the “My New York” campaign concept with a social media initiative featuring iconic individuals from across the country. They include actors, musicians, artists, philanthropists, athletes, entrepreneurs — each with a unique and personal story to tell about the city.

Spring 2021 campaign images will appear in digital and print media, out of home advertising, video streaming, and social media platforms throughout the Spring.

David Yurman is an American jewelry company founded in New York by David Yurman and his wife, Sybil. David Yurman collections are available at 49 retail stores throughout the United States, Canada, Hong Kong, and France and at over 300 locations worldwide through their exclusive authorized fine jewelry retailers’ network.

Source: David Yurman

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Edited & Posted by the Editor | 1:56 PM | Link to this Post

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