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January 21, 2021

Porsche Studio Delhi, located in Connaught Place, brings a new brand experience to India.

The first in India, Porsche Studio personalizes the customer experience.

Porsche Delhi

Photo: The opening of Porsche Studio Delhi is the first-of-its-kind in India. Image provided by & copyright © Porsche India.

Porsche Delhi

Photo: The center stage area with its LED wall is an integral part of the Porsche Studio concept. Image provided by & copyright © Porsche India.

Porsche Delhi

Photo: The Heritage Wall presents milestones of Porsche’s unique history. Image provided by & copyright © Porsche India.

New Delhi, India. January 21, 2021 — Porsche is strengthening its presence by opening a new, interactive showroom concept in Delhi, the first of its kind in India. The Porsche Studio Delhi joins the line-up of exclusive locations worldwide to embrace an innovative retail environment that enables the sports car manufacturer to interact with a broad spectrum of target groups in an intimate atmosphere. Located in the prime position of Connaught Place, the Studio opens up onto the high street as a perfect addition to the recently launched Porsche showroom in Gurugram, Delhi-NCR. Given the present situation regarding health and safety protocols, Porsche Studio Delhi is open by pre-scheduled appointments only.

The Principal Dealer of Porsche Centre Delhi Dilmohan Singh said, “Porsche Studio Delhi presents a new way for customers and fans to explore and immerse themselves in the brand through a welcoming and engaging environment right in the middle of one of the busiest neighborhoods in Delhi. I am very proud of our new destination as the first in India.”

The Studio is a futuristic showroom concept in city centers: a new brand space beyond the traditional showroom format by offering a wide range of experiences in customers’ daily lives.

The lifestyle boutique store links Porsche craftsmanship, aesthetics, and urban lifestyle with a center stage area and LED screens that will feature the latest Porsche models. A dedicated Configuration Lab and Trimming Area for customers to tailor their car with inspiration provided by materials and large interactive screens on the Exclusive Manufaktur wall. Customers can learn about the latest hybrid models and the soon-to-arrive Taycan in the so-called E-Performance booth.

The recently appointed Brand Head - Porsche India, Manolito Vujicic, describes Porsche Studio Delhi’s opening as an essential pillar of the brand’s global Future Retail strategy. “It is an innovative and exciting new approach to interact with our Porsche family of customers and enthusiasts through a combination of personal interaction and the use of the latest technology. Displays and digital touchpoints offer diverse attractions beyond just products, ranging from heritage and lifestyle to the future of the brand,” he added.

Adjacent to the center stage, visitors can relax in the Driver’s Club fitted with large panorama screens to watch Porsche’s latest videos. A private sales suite offers complete discretion for the purchase process with a personal consultant. Its library style interior holds a selection of samples and trimmings for any design tweaks during the consultation.

The Porsche Studio in Delhi reflects Porsche Centre Delhi’s commitment towards its current and future customers in the region. The company said it looks to a promising 2021 with a full complement of new models, including the new Panamera, the all-new Taycan electric sports saloon, and the latest 911 Turbo.

Source: Porsche India


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Edited & Posted by the Editor | 9:56 AM | Link to this Post

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