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March 9, 2021

SINGER® Celebrates 170 Years of Global Innovations

SINGER Sewing Machine

LA VERGNE, Tenn., March 9, 2021 — In 1851, before blue jeans or even cola, the world awoke to the clickity-clack of an invention capable of faithfully stitching most any fabric, and the SINGER® brand was born. Seventeen decades later, the sewing industry leader remains just as valued today as it honors its 170-year legacy, releasing six new products in early 2021 and now an endearing vintage version for sewing fans everywhere.

SINGER® household and industrial sewing machines have had a supportive role throughout world history — from stitching frontier essentials in the 19th century to parachutes and bandages in world conflicts, countless commercial applications, and the current mammoth production effort of PPE for the 2020-21 global pandemic. The company behind the iconic brand also donated thousands of machines last year to enable the world to make more masks while encouraging home-based sewing income and hobbies.

Just as the world turned to its sewing machines during the “Spanish Flu” pandemic, SINGER® sewing machines are stitching countless masks to deliver peace of mind during COVID-19. According to SINGER®, recognizing these global initiatives and other achievements is profoundly meaningful for management, employees, and vendors. That passion has inspired introducing a Limited Edition 170th Anniversary Vintage 15-class cast-iron machine in both black and red versions, the brand said.

SVP Worldwide, the company behind the SINGER® brand, says it consistently modernizes sewing and stays one step ahead of consumer and commercial needs. It says it is leading the sewing industry with many firsts — from the sewing machine’s patent in 1851 to the first free arm machine, electric machines, programmable machines, and now into the future with artificial intelligence.

“The SINGER® brand will continue innovating within the sewing and crafting landscape while celebrating its longevity,” said Dean Brindle, Chief Marketing Officer of SVP Worldwide.

“For 170 years, the SINGER® brand has been synonymous with sewing. From Isaac Singer’s patent on the first consumer sewing machine in 1851 to the world’s first cloud-based sewing ecosystem in 2015, the spirit of practical design and creative innovation that characterized the brand from its beginning continues today,” the company remarked.

Source: SINGER

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Edited & Posted by the Editor | 5:27 AM | Link to this Post

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