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October 5, 2021
Goodyear is looking for Highway Heroes.
• Goodyear’s Highway Hero Award recognizes extraordinary acts of courage by North American truck drivers.
Photo: Plus truck with Goodyear tires. The Goodyear Tire & Rubber Company is collaborating with Plus, a global provider of self-driving truck technology.
AKRON, Ohio, October 5, 2021 — On the heels of National Truck Driver Appreciation Week, The Goodyear Tire & Rubber Company is opening a call for nominations for its 2020-2021 Highway Hero Award.
From now through December 31, 2021, you can nominate a professional truck driver who has acted selflessly for the good of others on the highways across North America.
“We designed the annual Goodyear Highway Hero Award decades ago to honor the heroic efforts of professional truck drivers who act as first responders on the highway,” said Gary Medalis, Goodyear’s director, Product Marketing. “These drivers are at the center of the trucking industry and are seldom recognized for their important role in keeping the global supply chain moving. The Goodyear Highway Hero Award is our way of shedding light on the merits of this profession and rewarding those who go above and beyond in their duty.”
To enter the Goodyear Highway Hero Award program, visit GoodyearTruckTires.com and tell the story of a driver you know who is deserving of the honor via the nomination form. The grand prize winner will be announced in early 2022 and will receive a package that includes a cash prize and a trip to Orlando for the Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition, which takes place March 8 - 11, 2022. In addition, two finalists will also receive a prize package.
While the program was formerly on pause due to COVID-19, the 2020-2021 Goodyear Highway Hero Award marks the 37th year Goodyear has celebrated truck drivers with the award. Past winners include a driver who ripped the back door from a burning car to save two passengers and a driver who dove into a pond to pull a child from a submerged car.
Nominations for this year’s program must meet the following criteria:
- Must be a full-time truck driver
- Must reside in the U.S. or Canada
- The incident must have occurred in the U.S. or Canada
- Nominee must be on the job or on the way to and from work, and in their truck, at the time of the incident
- Nominee’s truck at the time of the incident must have 12 wheels or more
- The incident must have happened between March 1, 2020, and December 31, 2021
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
Source: The Goodyear Tire & Rubber Company
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:36 PM | View the original post
October 4, 2021
L'Oréal Paris Fashion made a Bold Statement with its Public Runway Show at the Symbolic Human Rights Square transformed for the Occasion into the Square of Human and Women's Rights
• Twenty-six spokespeople, 19 designer partners, and 20 creative performers broadcast across more than 30 countries - inviting men and women all over the world to “stand up” against street harassment.
Photo: Runway during “Le Defile L’Oreal Paris 2021” as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).
Photo: Camila Cabello at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).
Photo: Aja Naomi King at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).
Photo: Nikolaj & Filippa Coster Waldau at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).
Photo: Aishwarya Rai at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).
Photo: Cindy Bruna at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).
Photo: Katherine Langford at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).
Photo: Aishwarya Rai at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).
PARIS, October 04, 2021 — On October 03, L’Oréal Paris stood up for women’s rights on the Runway, paying tribute to an empowered and inclusive vision of beauty. As an official partner of Paris Fashion Week, the brand hosted its 2021 public runway show open to all at the Parvis des Droits de l’Homme - a symbolic site in Paris where the Universal Declaration of Human Rights was first adopted. The show’s theme was an ode to women’s empowerment and diversity in alignment with the brand’s global outreach program, “Stand Up Against Street Harassment,” which aims to educate the public on how to fight street harassment and to empower women to walk without fear. In the context of the 50th anniversary of L’Oréal Paris’ inspiring slogan, “Because I’m Worth It,” this bold approach resonated as a powerful statement about the individual value and as an expression of the brand’s commitment to supporting all women around the world.
• Standing Up for Women’s Rights on the Runway
This year, “Le Défilé L’Oréal Paris” (The L’Oréal Paris Fashion Show) took a bold departure from the format of typical fashion shows, amplifying the brand’s central theme of self-worth, freedom of movement, and self-expression. Hosted at the Parvis des Droits de L’Homme (an esplanade at the foot of the Palais de Chaillot with a panorama view of the Eiffel tower where the Universal Declaration of Human Rights was first adopted), the show transformed the historic space into the Parvis des droits de l’Homme et de la Femme (Square of Human and Women’s Rights). In addition, the company designed the empowered approach to align with and boost the brand’s global outreach program, “Stand Up Against Street Harassment,” established in 2020 and currently present in over 20 countries. L’Oréal Paris believes that women should walk without fear of harassment and feel their sense of worth.
• A Cast of Empowered Global Spokespeople
Returning for its fourth edition since 2017, “Le Défilé L’Oréal Paris” (The L’Oréal Paris Fashion Show) is always an opportunity to unite the brand’s global spokespeople in Paris on the catwalk. This year, Katherine Langford, Yseult, Camille Razat, Nidhi Sunil, Jaha Dukureh, and Bebe Vio made their first appearances on behalf of the brand. In addition, timeless beauty Helen Mirren also returned to the Runway, bringing her signature confidence and charisma to the catwalk. Other returning spokespeople at Le Défilé included Aishwarya Rai, Camila Cabello, Amber Heard, Aja Naomi King, Liya Kebede, Cindy Bruna, Soo Joo Park, Luma Grothe, and Nikolaj Coster Waldau.
• Inclusive Looks for All Women
In its direct-to-consumer approach, L’Oréal Paris shared how-to’s straight from the Runway. In-house global makeup director Val Garland and her team of artists created looks for women of all skin tones and ages. In contrast, international hair artist Stephane Lancien and his team crafted an array of unique hairstyles. For its fourth edition year, “Le Défilé L’Oréal Paris” embraced the synergy between beauty and fashion and shared it on a global scale.
The brand partners for the 2021 Le Défilé L’Oréal Paris were Alexandre Blanc, Ami, Azzaro, Balmain, Coperni, EgonLab, Elie Saab, Ester Manas, Giambattista Valli, Koché, La Fetiche, Mossi, Mugler, Nicola Lecourt Mansion, Olivier Theyskens, Pierre Hardy, Rokh, Uniforme, and Xuly Bët.
Source: L’Oréal Paris
|GlobalGiants.Com|
Edited & Posted by the Editor | 9:33 AM | View the original post
October 3, 2021
Pepsico Positive takes Center Stage at Expo 2020 Dubai Opening Day
• PepsiCo Celebrates the Opening Ceremony and Official Inauguration of the PepsiCo Pavilions — Bringing Innovation, Sustainable Fun to the First World Expo Ever Hosted in the Middle East.
Photos: Pepsi Go, the brand’s first AI-powered store, offers Expo 2020 Dubai visitors a seamless, contactless check-out experience. Images provided by Pepsico.
DUBAI, United Arab Emirates, Oct. 2, 2021 — As the Official Beverage and Snack Partner of Expo 2020 Dubai, PepsiCo celebrated the opening of the global event by inaugurating its three pavilions: The Plus (Pepsi and Lay’s), The Bolt (Gatorade) and The Drop (Aquafina). The latest innovations from PepsiCo, such as the Aquafina Water Station and Pepsi Go, are also open to Expo 2020 Dubai visitors to experience new snack and drink options.
PepsiCo will offer the first pep+ (PepsiCo Positive) look in action to visitors of Expo 2020 Dubai through the various experiences included in each pavilion. The company recently announced pep+, its end-to-end strategic transformation, putting sustainability at the center of creating shared value and growth. PepsiCo provides Expo 2020 Dubai visitors with positive food and drinks choices from Aquafina and Sunbites and positive experiences of its transformation.
For more than 170 years, World Expos have brought people together and provided a platform to showcase the innovations and technologies that shape the world’s shared future. PepsiCo said it is proud to be part of the first World Expo ever hosted in the Middle East, Africa, South Asia region.
Ramon Laguarta, PepsiCo’s chairman and CEO, led the PepsiCo delegation throughout the Expo 2020 Dubai Opening Ceremony, officially inaugurating the PepsiCo Pavilions. The ribbon-cutting moment marked the official start of the PepsiCo experience at Expo 2020 Dubai, which will see the global brand bring its unique sense of fun to the event while also leading conversations that will address some of the world’s most significant issues.
“It is an honor to be in Dubai to celebrate the Opening Ceremony of Expo 2020 and PepsiCo’s role as Expo’s Official Beverage and Snack Partner. Expo 2020 Dubai will be a hub for innovation, creativity, and cross-industry collaboration. Our amazing PepsiCo pavilions - The Plus, The Bolt, and The Drop - will demonstrate how we are leveraging these capabilities to support our pep+ vision of driving positive outcomes for people, the planet, and our business. With millions of visitors coming together from nearly 200 countries across the world, Expo gives us hope that together we can meet our shared challenges and build a more sustainable future for us all,” said Ramon Laguarta, PepsiCo Chairman and CEO.
• Experience PepsiCo’s Pavilions
Visitors can immerse themselves in the fun and inspiring world of PepsiCo at The Plus, The Bolt, and The Drop pavilions while also learning about the positive changes PepsiCo is making to create more sustainable products, packaging, and supply chain for consumers around the world.
• Expo 2020 Dubai
From Oct. 1, 2021, to Mar. 31, 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.
Expo 2020 will be the world’s most impactful global incubator for new ideas, catalyzing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges.
Source: PepsiCo, Inc.
|GlobalGiants.Com|
Edited & Posted by the Editor | 7:22 AM | View the original post
October 1, 2021
Dubai Expo 2020's Opening Ceremony unites Millions around the World.
Photos: Expo 2020 Dubai Opening Ceremony. Images provided by Expo 2020 Dubai.
DUBAI, 30 September 2021 - A glittering line-up of stars helped welcome the world to Expo 2020 Dubai with the Opening Ceremony watched by a 3,000-strong audience, as well as the millions across the globe.
The inclusive World Expo was officially underway with the golden ring - the inspiration for the Expo 2020 Dubai logo - raised to the trellis of the magnificent Al Wasl Plaza and the spectacular setting.
In addition to music from some of the most influential artists and a beautiful live orchestra, a sensory overload of powerful visuals beamed across Al Wasl Plaza’s dome, the giant 360-degree projection screen. More than 3,000 lighting fixtures, 1,000 speakers, 1,300 costumes, and passion and emotion from each of the 1,000-plus participating performers and volunteers also contributed to a one-of-a-kind spectacle of masterful artistic collaboration.
The flags of 192 participating nations opened one by one via a domino effect. It was a proud and visually stunning moment that also signified a reawakening of the world.
It was celebrated tenor Andrea Bocelli who brought the house down, rounding off the night’s electrifying proceedings with one of his all-time classics, The Prayer.
Before that, chart-topping British vocalist Ellie Goulding belted out a resounding, uplifting version of Anything Can Happen. Next, Andra Day enraptured the audience with Rise-Up. Next, Chinese concert pianist Lang Lang wowed with his magic. Finally, four-time Grammy-winning singer-songwriter Angelique Kidjo and renowned Saudi singer Mohammed Abdu sang John Legend’s mighty Are You Out There?
The artistic prowess of Oscar-winning composer A.R. Rahman’s all-women ensemble, the Firdaus Orchestra, comprising 50 musicians from across the Arab world, also proved a pivotal part of the ceremony’s inspiring journey.
Scott Givens, Executive Producer, Expo 2020 Opening Ceremony, who co-curated and co-produced the show with Franco Dragone, Artistic Director, said: “We picked artists that had songs that belonged in the ceremony and that tied in with Expo’s themes.
“Of course, we wanted to represent the world, we wanted to be plural, and we wanted to reflect the diversity of our planet. I’m very proud of the combination of talent that we’ve brought together to do this and the way they’ve executed the story.”
A feeling of warmth, respect, togetherness, and camaraderie was palpable throughout the celebration, which also demonstrated that the world is ready to re-embrace live events. As a result, the stage is now set for Expo 2020 Dubai to host one of the most significant cultural gatherings in the world. The Expo would be presenting a visually striking and emotionally inspiring 182 days. More than 200 participants, including nations, multilateral organizations, businesses, and educational institutions, along with millions of visitors, would create the largest and most diverse World Expo ever.
Source: Expo 2020 Dubai
|GlobalGiants.Com|
A clip from the Expo 2020 Dubai and A. R. Rahman’s presentation of Turkish March performed by the Firdaus Orchestra. Turkish March was composed by Wolfgang Mozart, a prolific and influential composer of the Classical period.
Edited & Posted by the Editor | 6:20 AM | View the original post
