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October 4, 2021

L'Oréal Paris Fashion made a Bold Statement with its Public Runway Show at the Symbolic Human Rights Square transformed for the Occasion into the Square of Human and Women's Rights


Twenty-six spokespeople, 19 designer partners, and 20 creative performers broadcast across more than 30 countries - inviting men and women all over the world to “stand up” against street harassment.


L'Oréal Paris Fashion Show


L'Oréal Paris Fashion Show


Photo: Runway during “Le Defile L’Oreal Paris 2021” as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Camila Cabello at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Aja Naomi King at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Nikolaj & Filippa Coster Waldau at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Aishwarya Rai at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Pascal Le Segretain/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Cindy Bruna at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Katherine Langford at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).


L'Oréal Paris Fashion Show


Photo: Aishwarya Rai at the L’Oréal Paris Fashion Show as part of Paris Fashion Week on October 03, 2021, in Paris, France. (Photo by Vittorio Zunino/Getty Images For L’Oreal).


PARIS, October 04, 2021 — On October 03, L’Oréal Paris stood up for women’s rights on the Runway, paying tribute to an empowered and inclusive vision of beauty. As an official partner of Paris Fashion Week, the brand hosted its 2021 public runway show open to all at the Parvis des Droits de l’Homme - a symbolic site in Paris where the Universal Declaration of Human Rights was first adopted. The show’s theme was an ode to women’s empowerment and diversity in alignment with the brand’s global outreach program, “Stand Up Against Street Harassment,” which aims to educate the public on how to fight street harassment and to empower women to walk without fear. In the context of the 50th anniversary of L’Oréal Paris’ inspiring slogan, “Because I’m Worth It,” this bold approach resonated as a powerful statement about the individual value and as an expression of the brand’s commitment to supporting all women around the world.

Standing Up for Women’s Rights on the Runway

This year, “Le Défilé L’Oréal Paris” (The L’Oréal Paris Fashion Show) took a bold departure from the format of typical fashion shows, amplifying the brand’s central theme of self-worth, freedom of movement, and self-expression. Hosted at the Parvis des Droits de L’Homme (an esplanade at the foot of the Palais de Chaillot with a panorama view of the Eiffel tower where the Universal Declaration of Human Rights was first adopted), the show transformed the historic space into the Parvis des droits de l’Homme et de la Femme (Square of Human and Women’s Rights). In addition, the company designed the empowered approach to align with and boost the brand’s global outreach program, “Stand Up Against Street Harassment,” established in 2020 and currently present in over 20 countries. L’Oréal Paris believes that women should walk without fear of harassment and feel their sense of worth.

A Cast of Empowered Global Spokespeople

Returning for its fourth edition since 2017, “Le Défilé L’Oréal Paris” (The L’Oréal Paris Fashion Show) is always an opportunity to unite the brand’s global spokespeople in Paris on the catwalk. This year, Katherine Langford, Yseult, Camille Razat, Nidhi Sunil, Jaha Dukureh, and Bebe Vio made their first appearances on behalf of the brand. In addition, timeless beauty Helen Mirren also returned to the Runway, bringing her signature confidence and charisma to the catwalk. Other returning spokespeople at Le Défilé included Aishwarya Rai, Camila Cabello, Amber Heard, Aja Naomi King, Liya Kebede, Cindy Bruna, Soo Joo Park, Luma Grothe, and Nikolaj Coster Waldau.

Inclusive Looks for All Women

In its direct-to-consumer approach, L’Oréal Paris shared how-to’s straight from the Runway. In-house global makeup director Val Garland and her team of artists created looks for women of all skin tones and ages. In contrast, international hair artist Stephane Lancien and his team crafted an array of unique hairstyles. For its fourth edition year, “Le Défilé L’Oréal Paris” embraced the synergy between beauty and fashion and shared it on a global scale.

The brand partners for the 2021 Le Défilé L’Oréal Paris were Alexandre Blanc, Ami, Azzaro, Balmain, Coperni, EgonLab, Elie Saab, Ester Manas, Giambattista Valli, Koché, La Fetiche, Mossi, Mugler, Nicola Lecourt Mansion, Olivier Theyskens, Pierre Hardy, Rokh, Uniforme, and Xuly Bët.

Source: L’Oréal Paris

|GlobalGiants.Com|


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Edited & Posted by the Editor | 9:33 AM | Link to this Post






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