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October 8, 2022

International fashion brand for young women, ONLY, introduces a new Anthem with its Brand Ambassador Ananya Panday.

Only, Fashion

MUMBAI, India, Oct. 8, 2022 — Kick-starting the high-octane festive season, the International fashion brand for young women ONLY has launched the second edition of the anthemic campaign with Brand Ambassador Ananya Panday. It is entitled ‘THE ONLY THING I WANT IS EVERYTHING 2.0’.

According to the company, “Set in the ‘EVERYVERSE,’ a place that blurs the lines between digital and reality, ONLY sets foot into a realm that merges disruptive fashion and digital technology, thus catering to the digitally native Gen-Zers of today.”

“The face of the brand, Bollywood Actor and trendsetter Ananya Panday, stars in the high-energy video that once again features the catchy soundtrack and puts a spotlight on the Gen-Z attitude of not wanting to settle for one thing and, in turn, wanting it all. Styled in the latest statement pieces from ONLY, Ananya embodies the spirit of the quintessential ONLY girl - aspirational, confident, and edgy, and defines success on her terms,” the company elaborated.

“Shooting for this campaign for the second time was super exciting. This time we have transformed the vibe and added a digital touch to fashion! The energy is fresh and fast-paced, and I love how the track focuses on living life on my terms. ONLY’s collection this season is so trendy, and this time we have worked with a very cool layering of the pieces, which resonates so much with my style,” said Ananya Panday.

- Watch the short video “THE ONLY THING I WANT IS EVERYTHING 2.0.”

ONLY, an international fashion brand for young women, is one of the leading denim brands in Europe. ONLY is sold in more than 4500 stores worldwide. ONLY India currently has 54 stores and 289 shop-in-shops spread across the country.

Source: ONLY

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Edited & Posted by the Editor | 7:47 AM | Link to this Post

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