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October 6, 2022

Menswear brand JACK&JONES and Bollywood superstar Ranveer Singh team up to break the rules of fashion with DON'T HOLD BACK 3.0

Jack&Jones, Ranveer, Fashion

MUMBAI, India, October 6, 2022 — Assembling all the rule breakers and the rebels, the outsiders and the oddballs, the misfits and the mavericks, contemporary menswear brand JACK&JONES launches one of its most extensive campaigns of the year with fashion icon and Brand Ambassador Ranveer Singh.

The campaign is titled ‘DON’T HOLD BACK 3.0’ and celebrates undaunted authenticity and individuality. DON’T HOLD BACK 3.0 picks up from where it left off - channeling fashion as a means of self-expression.

According to JACK&JONES, it has always been at the forefront of high on-trend fashion. Kick-starting the festive season, the brand elevates its positioning further with a high-octane campaign film. The film opens in an everyday setting - a bunch of corporates and working professionals going about their daily routine, dressed as per the norms. Enter the protagonist Ranveer Singh who embodies the ‘Don’t Hold Back’ spirit - he stands for what he believes in, embraces his inner self, and encourages everyone around him not to hold back from their authentic self.

Styled in statement pieces from the latest collection by JACK&JONES, Ranveer completely transforms the setting from an ordinary day to an extraordinary extravaganza. Against the backdrop of an upbeat soundtrack that celebrates non-conformity and inspires an out-of-the-box attitude. The film showcases how anyone can transform a situation from drab to fab by just being their authentic and unique self and defining it as their path rather than following the one already created.

“I am extremely pumped to be back with JACK&JONES for Don’t Hold Back 3.0. This campaign has been exceptional as it has allowed me to showcase aspects of my personality that I truly enjoy while experimenting with fashion-forward styles from JACK&JONES. The brand ethos reflects my philosophy about my life as I strive to stay true to myself every day. I do not let anyone define me or hold me back, and this campaign is an extension of how I feel about life, which makes this an extraordinary one!” said Brand Ambassador Ranveer Singh.

JACK&JONES India currently has 127 stores and 547 shop-in-shops spread across the country.

• Watch the video:

Source: JACK&JONES India

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Edited & Posted by the Editor | 8:21 AM | Link to this Post

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