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December 6, 2022

Oxford Word of the Year 2022 is: 'Goblin Mode'


Oxford University


Oxford, December 05, 2022 — More than 300,000 English speakers voted to choose the “Word of the Year.” And the winner is: “Goblin Mode.”

As Oxford University Press (OUP) explained, ‘Goblin mode’ is a slang term often used in the expressions ‘in goblin mode’ or ‘to go goblin mode.’ It is a type of behavior that is unapologetically self-indulgent, lazy, careless, or greedy, typically in a way that rejects social norms or expectations.

“Although first seen on Twitter in 2009, goblin mode went viral on social media in February 2022, quickly making its way into newspapers and magazines after being tweeted in a mocked-up headline. The term then rose in popularity over the months following as Covid lockdown restrictions eased in many countries and people ventured out of their homes more regularly. Seemingly, it captured the prevailing mood of individuals who rejected the idea of returning to ‘normal life, or rebelled against the increasingly unattainable aesthetic standards and unsustainable lifestyles exhibited on social media,” OUP added.

At a special event to announce this year’s approach to selecting the Oxford Word of the Year, Ben Zimmer, American linguist and lexicographer, said: “Goblin Mode does speak to the times and the zeitgeist, and it is certainly a 2022 expression. People are looking at social norms in new ways. It allows people to ditch social norms and embrace new ones.”

Casper Grathwohl, President of Oxford Languages, said: “We were hoping the public would enjoy being brought into the process, but this level of engagement with the campaign caught us by surprise. The strength of the response highlights how important our vocabulary is to understanding who we are and processing what’s happening to the world around us. Given the year we’ve just experienced, ‘Goblin mode’ resonates with all of us who feel a little overwhelmed. It’s a relief to acknowledge that we’re not always the idealized, curated selves we’re encouraged to present on our Instagram and TikTok feeds. It has been demonstrated by the dramatic rise of platforms like BeReal, where users share images of their unedited selves, often capturing self-indulgent moments in goblin mode. People are embracing their inner goblin, and voters choosing ‘goblin mode’ as the Word of the Year tells us the concept is likely here to stay.”

Oxford University Press (OUP) is one of the world’s largest university presses with a broad global presence. It prints in many countries, in more than 40 languages, and various formats - print and digital. As a result, OUP products cover a vast academic and educational spectrum. For example, the Oxford English Dictionary, published by Oxford University Press, is the principal historical dictionary of the English language.

Oxford University Press (OUP) is a department of the prestigious “University of Oxford.”

Source: Oxford University Press

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Edited & Posted by the Editor | 5:43 AM | Link to this Post






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