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January 4, 2023

IMAX Delivers Second Biggest Global Opening of All Time with Massive $48.8 Million Debut of James Cameron's "Avatar: The Way of Water."



NEW YORK, January 03, 2023 — IMAX Corporation announced that moviegoers returned to Pandora in droves with James Cameron’s groundbreaking sci-fi sequel “Avatar: The Way of Water” delivering a massive $48.8 million global opening weekend in IMAX theaters. It is the second biggest IMAX international opening of all time.

IMAX built on its historic legacy with this one-of-a-kind franchise, racking up 11.2% of the film’s worldwide gross on just a fraction of the total screens. The original “Avatar” is the highest-grossing film of all time in IMAX.

The North American box office led the way, where IMAX delivered $16.5 million in Domestic box office — 12.3% of total receipts. “Avatar: The Way of Water” also heralded a return to form for IMAX in China, where the Company delivered a $15.8 million opening weekend. IMAX had its most significant opening weekend marketing share ever in China, accounting for 27% of the total box office in China on only 1% of full screens in the market.

“‘Avatar: The Way of Water’ is a watershed achievement in filmmaking innovation and technology, and it’s clear that global audiences are choosing to see this film through the best technology for blockbuster entertainment in the world: IMAX,” said Rich Gelfond, CEO of IMAX. “As excited as we are about these early results, we anticipate a long and successful run for ‘Avatar: The Way of Water’ as more people worldwide book their tickets.”

International IMAX screens outside China delivered $16.5 million at the box office with “Avatar: The Way of Water.” The film scored the biggest IMAX opening weekend of all time in a diverse collection of 11 global markets, including India, Belgium, Czech Republic, Romania, Serbia, Switzerland, Turkey, Vietnam, Chile, Kazakhstan, and New Zealand, where “Avatar: The Way of Water” was filmed. In addition, IMAX recently opened its first theatre in Wellington. Forty-one international markets posted the top five all-time IMAX opening weekends.

“Avatar: The Way of Water” debuted with the most extended IMAX global release across 1,543 screens and is available exclusively in IMAX 3D locations worldwide. The film will screen across the IMAX network through January in most international markets.

IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. As a result, top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways. As such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX has its headquarters in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai, and it operates in 87 countries and territories worldwide.

Source: IMAX

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Edited & Posted by the Editor | 2:59 AM | Link to this Post

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