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May 25, 2023

Board of Control for Cricket in India (BCCI) and adidas Announce Multi-Year Partnership as Official Kit Sponsor of the Indian Cricket Team

• The global sportswear brand will now design and manufacture jerseys, kits, and other merchandise for India’s Men’s, Women’s, and U-19 teams.

Adidas BCCI

Photo: Adidas becomes the kit sponsor for the BCCI — Image provided by Adidas India.

New Delhi, Delhi, India: May 24, 2023 — The Board of Control for Cricket in India (BCCI) and Adidas have formed a new partnership, with Adidas becoming the exclusive kit sponsor for the BCCI. The contract will run until March 2028 and cover all game formats. Adidas will be the sole supplier of match, training, and travel wear for all BCCI’s teams, including the men’s, women’s, and youth teams. The new kit, featuring the iconic three stripes, will be debuted during the World Test Championship Finals in June 2023.

Cricket is the most popular sport in India and continues to grow worldwide, with increasing elite competition and grassroots growth. Indian Cricket has a world-class youth system, a top domestic league, and a globally revered cricketing identity.

The partnership between the BCCI and Adidas will drive the sport forward both on and off the pitch. Adidas has a long history of providing the best footwear and apparel to some of the world’s best teams and will bring its expertise to Indian Cricket. The two organizations will also inspire the next generation of young cricketers and grow the game for all.

Jay Shah, Honorary Secretary of the BCCI, said, “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey.” Adidas CEO Bjørn Gulden added, “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and we need to be visible and invest in it.”

Adidas India’s GM, Neelendra Singh, said, “We are beyond excited for this historic moment at Adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket with high-quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India.”

With a rich history in sports and innovative agreements with other top teams and organizations around the globe, Adidas’s new partnership with the BCCI will further enhance the brand’s presence across the region and strengthen its commitment to growing sports in India. The alliance will also cover India’s “A” and “B” teams and the U-19 teams, coaches, and staff.

Adidas is a global leader in the sporting goods industry, with more than 61,000 employees worldwide and sales of €21.2 billion in 2021.

Source: Adidas India

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Edited & Posted by the Editor | 11:47 AM | Link to this Post

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