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September 1, 2023
Neiman Marcus launches Fall 2023 Campaign, New Frontiers.
The luxury retailer’s new brand leadership elevates customer touchpoints and offers a fresh perspective to an integrated marketing campaign.
Photo: Neiman Marcus launches Fall 2023 Campaign, New Frontiers, photographed by Arnaud Lajeuni.
DALLAS, September 01, 2023 — Neiman Marcus has launched a new campaign called New Frontiers, celebrating its pioneering spirit and rich heritage while looking toward the future. The campaign, led by President Ryan Ross and Chief Brand Officer Nabil Aliffi, aims to revolutionize luxury experiences for customers across all retail models. The campaign features 53 brands and an anthology profile series called The Achievers, showcasing individuals who embody the brand’s pursuit of excellence. The campaign was shot using state-of-the-art Stagecraft technology and draws inspiration from the bold spirit of America.
Neiman Marcus is a luxury retailer based in Dallas, offering customers access to exclusive and emerging brands, exceptional service, and unique experiences since 1907. With a 36-store presence in the U.S., one of the largest U.S. e-commerce luxury platforms, and industry-leading remote selling and personalization technology, Neiman Marcus delights customers worldwide every day. From dining and beauty services to bespoke experiences and exclusive products, there is something for everyone to enjoy.
Source: Neiman Marcus
|GlobalGiants.Com|
Edited & Posted by the Editor | 11:34 PM | Link to this Post
