Coca-Cola introduces 'Coca-Cola Foodmarks' to India, incorporating Raj Kapoor's legacy.

Coca- Cola

Photo: Coca-Cola launches Foodmarks with Bollywood icons Karisma Kapoor and Janhvi Kapoor. Image provided by Coca-Cola India.

New Delhi, India, March 14, 2024 — Coca-Cola India is introducing Coca-Cola Foodmarks in India as part of its global campaign, ‘A Recipe for Magic.’ This campaign celebrates the unique culinary experiences around the world that Coca-Cola enhances. Coca-Cola Foodmarks features global ‘food landmarks,’ destinations, and experiences that are ideal when you have the perfect moment, a delicious meal, and an ice-cold Coca-Cola.

The Coca-Cola Company made the global rollout of this product launch in India at the Embassy restaurant in the iconic Connaught Place in Delhi. The event was nostalgic, reminiscent of Hindi Cinema’s pivotal era. Bollywood celebrities Janhvi Kapoor and Karisma Kapoor attended the event, making it even more special. The event’s highlight was a timeless photograph featuring two icons, Raj Kapoor and a bottle of Coke, both captured in one frame.

The Coca-Cola Foodmarks experience transported the guests back to the golden age of Bollywood in the 1950s, evoking the atmosphere of Raj Kapoor’s on-set meal moments. The immersive film set was complemented by interactive moments using cutting-edge A.I. technology, taking guests through Bollywood. The decor, which included stardom posters and a musical stairway, added to the ambiance, while extraordinary photo backdrops provided the perfect photo opportunities. The evening was made even more enchanting by the arrival of the Kapoor stars in vintage cars, which added to the overall charm of the event. Local influencers and dignitaries also attended to experience the magic of Coca-Cola Foodmarks.

“We are excited to announce the launch of Coca-Cola Foodmarks in India, a country with a rich culinary heritage and vibrant food culture,” said Kaushik Prasad, Senior Director of Marketing at Coca-Cola INSWA. “Coca-Cola Foodmarks embodies the essence of Coca-Cola, which is to spread the real magic of shared moments, cultural nuances, and culinary excellence. We are thrilled to offer this experience to our patrons, allowing them to savor unique flavors while creating lasting memories.”

As part of the campaign, Coca-Cola will debut immersive, in-person experiences worldwide, showcasing unique experiences, each inspired by an iconic cultural moment.

Coca-Cola is a renowned beverage company in India that offers consumers a diverse range of high-quality and refreshing drink options. The company is committed to providing “Beverages For Life” and has an extensive portfolio of products that includes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy-based beverages. Coca-Cola’s beverage range in India comprises Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid juices, and juice-based beverages. The company also offers hydration beverages such as Limca Sportz, Smartwater, Kinley, Dasani, Bonaqua packaged drinking water, and Kinley Club Soda. Schweppes range and Smartwater are premium products. In addition, the company provides Costa Coffee and Honest Tea, an organic green tea-based beverage, among its coffee and tea offerings. Coca-Cola is continually revamping its portfolio by reducing sugar in its drinks and introducing innovative products.

Globally, along with its bottling partners, The Coca-Cola Company employs over 700,000 people worldwide, providing economic opportunities to local communities.

Source: The Coca-Cola Company

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Edited & Posted by the Editor | 9:42 AM | Link to this Post