July 10, 2008
Apple iPhone 3G on Sale Friday, July 11
Over 500 Native Applications for iPhone & iPod touch Available at Launch.
Apple today announced that more than 500 native applications will be available on the iPhone's App Store when Apple's iPhone™ 3G goes on sale tomorrow. These applications will be available on Apple's new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free.
The new iPhone 3G combines all the features of iPhone with 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store which is a built-in application on every iPhone running iPhone 2.0 software.
The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user's iTunes account and the App Store notifies the user when updates are available for their apps. The App Store is also available in iTunes (www.itunes.com) running on a Mac or PC, which syncs applications to the iPhone or iPod touch using a USB cable.
The App Store will offer over 500 native applications from hundreds of companies around the world in a variety of categories including games, business, news, sports, health, reference and travel.
In addition to the App Store, the iPhone 2.0 software update includes enterprise support, contact search, complete iWork and MS Office document viewing support, the ability to delete or move emails in bulk, saving images from emails, a scientific calculator, parental controls and support for 16 additional languages.
iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries--Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US--on July 11.
"Just one year after launching the iPhone, we're launching the new iPhone 3G that is twice as fast at half the price," said Steve Jobs, Apple's CEO.
According to Apple, iPhone 3G gives users ever faster access to the Internet and email over their cellular network with quad-band GSM and tri-band HSDPA for voice and data connectivity around the world. iPhone 3G supports Wi-Fi, 3G and EDGE networks and automatically switches between them to ensure the fastest possible download speeds. The new iPhone 3G also makes it easier to multi-task with simultaneous voice and data communications, so with iPhone 3G you can browse the web, get map directions, or check your email while you are on a call.
Additional features available with the iPhone 2.0 software include the ability to do real-time mapping and track your progress with GPS technology, mass move and delete multiple email messages, search for contacts, access a new scientific calculator, turn on parental control restrictions for specified content, save images directly from a web page or email them to your iPhone and easily transfer them back to your photo library on your Mac or PC. According to Apple, iPhone 3G delivers a 10 hours of talk time on 2G networks and 5 hours using 3G, with up to 5 to 6 hours of web browsing, up to 7 hours for video playback and up to 24 hours for audio playback.
iPhone 3G takes advantage of MobileMe™, a new Internet service that pushes email, contacts, and calendars from an online "cloud" to native applications on iPhone, iPod touch, Macs and PCs. With MobileMe email, messages are pushed instantly to iPhone, removing the need to manually check email and wait for downloads, and push keeps contacts and calendars continuously up-to-date so changes made on one device are automatically updated on other devices.
Source: Apple
|GlobalGiants.com|
Edited & Posted by Editor | 2:08 PM | Link to this Post
July 6, 2008
THE 2008 BEIJING OLYMPIC GAMES AND 'THE MUMMY: TOMB OF THE DRAGON EMPEROR' TO BE PRESENTED IN MULTI-NETWORK 'TAKEOVER' BY NBC UNIVERSAL
Beijing Olympics and Upcoming Epic Adventure Starring Brendan Fraser and Jet Li Receive Joint Promotion with Innovative Co-Branded Feature.
NBC Universal announced that it has assembled all of its family units to promote two enormous August events in China -- the upcoming 2008 Beijing Olympic Games and the next chapter in the blockbuster Mummy adventure series. According to NBC, this is to be done through a co-branded spot that represents "the most comprehensive synergistic effort ever mounted by NBC Universal". The piece features settings and characters from "The Mummy: Tomb of the Dragon Emperor" and athletes seamlessly blended in sequences in which the action from the film transforms into Olympic events. It premiered on July 1 on all NBC networks and will run throughout August.
The NBC announcement says that "THE MUMMY: TOMB OF THE DRAGON EMPEROR" hits theaters worldwide on August 1, and the 2008 Beijing Olympic Games coverage begins on NBC on August 8. The blockbuster global Mummy franchise takes a turn as the action shifts to Asia for the next chapter in the adventure series, "The Mummy: Tomb of the Dragon Emperor". Brendan Fraser returns as explorer Rick O'Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China to the neon-lit streets of post-war Shanghai and high into the spectacular Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O'Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service.
Doomed by a double-crossing sorceress (Michelle Yeoh) to spend eternity in suspended animation, China's ruthless Dragon Emperor and his 10,000 warriors have laid forgotten for eons, entombed in clay as a vast, silent terra cotta army. But when dashing adventurer Alex O'Connell is tricked into awakening the ruler from eternal slumber, the reckless young archaeologist must seek the help of the only people who know more than he does about taking down the undead: his parents.
As the monarch roars back to life, our heroes find his quest for world domination has only intensified over the millennia. Striding the Far East with unimaginable supernatural powers, the Emperor Mummy will rouse his legion as an unstoppable, otherworldly force...unless the O'Connells can stop him first. Now, in "The Mummy: Tomb of the Dragon Emperor", the trademark thrills and visually spectacular action of the Mummy series will be redefined for a new generation.
"The Mummy: Tomb of the Dragon Emperor" is helmed by director Rob Cohen (The Fast and the Furious, xXx) and written by Alfred Gough & Miles Millar (Spider-Man 2, television's Smallville). Reprising their roles as producers in the series are Bob Ducsay, Sean Daniel, Stephen Sommers and James Jacks.
Universal Pictures is a division of Universal Studios. Universal Studios is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. The 2008 Olympic Games from Beijing, China, will represent the 11th Olympics broadcast by NBC, a record for the most Olympic broadcasts by any network. From August 8-24, 2008, NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball and more than 2,200 hours of live streaming video for the first time on NBCOlympics.com. In August 2004, 203 million viewers watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage from Athens.
Source: Universal Pictures
|GlobalGiants.com|
Edited & Posted by Editor | 9:35 AM | Link to this Post
June 21, 2008
U.S. Olympic Team Advertising Campaign by Bank of America
Advertising celebrates America's strong voice of support for Team USA.
Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, has announced the debut of its U.S. Olympic-themed advertising campaign.
The multimedia campaign rallies support for Team USA(TM) through the company's signature Olympic-themed programs -- America's Cheer(TM) and U.S. Olympic Team Banking -- and includes a new national television commercial, as well as print, radio, online and point-of-sale advertisements.
"Unlike any other sporting event in the world, the Olympic Games are the only time when an entire nation cheers for one team," said Anne Saunders, Brand and Advertising executive, Bank of America. "Our new campaign captures the passion and spirit with which Americans everywhere are cheering on the extraordinary athletes who will represent the United States at the 2008 Olympic Games."
Created by BBDO New York, the campaign features images of Americans showcasing their spirited expressions of patriotic support for Team USA, with a voiceover that enlists America to "cheer your head off with America's Cheer dot-com and the U.S. Olympic Team will hear you all the way to China."
In addition to America's Cheer, the new campaign promotes U.S. Olympic Team Banking only available at Bank of America. The suite of U.S. Olympic Team-branded checks and Visa(R) Check Cards and credit cards enable customers to support America's Olympic athletes with every purchase with their card, while earning special rewards.
Photo: An image from Bank of America's U.S. Olympic-Themed TV commercial.
Bank of America's new campaign makes its debut on June 21 in conjunction with NBC's coverage of the U.S. National Team Trials for Diving. Thereafter, the new campaign will continue to run leading up to and during NBC's national broadcast of the Beijing 2008 Olympic Games and on NBC affiliates around the country in Boston, Charlotte, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C.
America's Cheer: America's Cheer is Bank of America's grassroots campaign that provides an opportunity for all Americans to cheer on the nation's finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China. Whether it's an energetic video or audio recording, heartfelt letter or inspiring photo, America's Cheer invites the entire country to express their support for Team USA(TM) through the act of cheering.
Photo: Soccer Spectators looking at a Large TV Screen
To upload a cheer, individuals or groups can visit https://www.americascheer.com/. Cheers can also be recorded by visiting the America's Cheer(TM) mobile tour which is currently visiting 19 cities and 26 events, traveling 27,000 miles before its final stop in Detroit, Mich., on Aug. 24, 2008, a date that coincides with the Closing Ceremony of the 2008 Olympic Games.
U.S. Olympic Team Banking: In recognition of what the U.S. Olympic Team means to its customers, Bank of America has developed U.S. Olympic Team Banking, a new suite of Team USA-branded checks and Visa(R) Check Cards and credit cards that enables customers to support America's Olympic athletes with every purchase with their card, while earning special rewards for themselves. With every U.S. Olympic Team credit card purchase, customers can earn points to redeem WorldPoints(R) rewards for cash, airline tickets, hotel stays and for Bank of America U.S. Olympic Team merchandise, memorabilia and exclusive experiences. Customers can also generate contributions to the U.S. Olympic Team when they open a new U.S. Olympic Team checking account and with every U.S. Olympic Team Visa Check Card or credit card purchase at no additional cost to themselves. (One may visit https://www.bankofamerica.com/olympics to sign-up or to learn more about the many features and benefits of U.S. Olympic Team Banking.)
Bank of America's U.S. Olympic Team Sponsorship: Bank of America is widely recognized as a major corporate sponsor of the U.S. Olympic Team, creating opportunities for the nation's best athletes to represent the United States in world-class competition. Bank of America's earliest known involvement with the U.S. Olympic Movement dates back to 1921, when the bank provided leadership and financing for the Los Angeles Coliseum, site of the 1932 and 1984 Olympic Games. In 1992, Bank of America signed on as an official sponsor of the U.S. Olympic Team that competed in Barcelona, Spain, and has supported every U.S. Olympic Team since, including the American athletes who will compete in the 2008 Olympic Games in Beijing, China.
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500.
Source: Bank of America
|GlobalGiants.com|
Edited & Posted by Editor | 6:13 AM | Link to this Post
June 14, 2008
Paris Beach Volleyball Grand Slam: Henkel is the Main Sponsor
The Henkel Beach Volleyball Grand Slam Tournament 2008 will be held in Paris from June 16-22. This year is the fourth time the Beach Volleyball Grand Slam Tournament will be held in the French capital. And for the third time, Henkel is the main sponsor of the event, and will present its corporate brand name and seven product brands: Fa, Mir, Le Chat, Pattex, SuperGlue, Loctite and Schwarzkopf.
More than 200 matches will take place on the grounds of the "Champs de Mars," against the fantastic backdrop of the Eiffel Tower. The arena has a capacity exceeding 6,500 spectators, who will be able to experience world-class beach volleyball free of charge. The best 130 teams from 40 countries will travel to Paris to pit their skills against each other. For the athletes, the tournament is important in terms of the qualification for the 2008 Summer Olympic Games in August. The winners will not only qualify for the Summer Olympics, but also earn 600,000 euros in prize money. Accordingly, the Beach Volleyball Grand Slam Tournament in Paris ranks among the most lucrative beach volleyball competitions worldwide.
As the main sponsor, Henkel also offers fans a diverse range of fringe events. These include instructions given by Le Chat on maintaining health at the same level as top athletes, the opportunity to relax in the wellness zone hosted by Fa, or a visit to the Henkel Cafe.
Beach volleyball attained the status of an Olympic sport in 1996. Since the 1980s, the game has emerged as a highly popular sporting event, which appeals to a large audience. In addition to the playing surface, the main difference compared to indoor volleyball is the number of players on the team. In beach volleyball, each team consists of two players, not six as is the case with its indoor counterpart.
Henkel has been sponsoring national and international sports events for many years. Besides the Beach Volleyball Grand Slam tournaments in Paris and Klagenfurt, Austria, Henkel has also been involved with the Ice Hockey World Championship in Canada and the World Handball Championship in Germany last year.
Henkel, headquartered in Düsseldorf, Germany, has about 55,000 employees worldwide and counts among the most internationally recognized German-based companies in the global marketplace. People in approximately 125 countries around the world use the brands and technologies from Henkel. Henkel is organized into three globally operating business sectors: Laundry & Home Care, Cosmetics & Toiletries, and Adhesive Technologies.
Source: Henkel AG & Co. KGaA
|GlobalGiants.com|
Edited & Posted by Editor | 7:19 AM | Link to this Post
June 12, 2008
DuPont Car Color Update: White is Still Tops but Blue is Gaining in Popularity
Consumer Feedback Alerts Auto Designers to Possible Color Trends.
Photo: Suzuki XL7 -- White.
Photo: 2008 Honda Accord EX-L V-6 Sedan. White cars, such as this, remain the top color choice for consumers.
Although white, silver and black dominate the global mass auto market, car enthusiasts around the world are leaning toward various treatments of blue, according to leading auto industry designers and a global team of DuPont (NYSE:DD) color designers.
Photo: Ford Fusion 2008 -- Black.
"This year, we thought it would be interesting to ask car and color designers in mid year about automobile buyers' color preferences," said Karen Surcina, color marketing and technology manager -- DuPont Automotive Systems. For the last 55 years, the DuPont Global Automotive Color Popularity Report has provided a year-end, data-based snapshot of mass market car color preferences. DuPont is one of the world's largest global suppliers of paints and coatings to new car manufacturers and the automobile collision repair industry.
Asia Pacific: Emily Hung, DuPont color designer for the Asia Pacific region, says dark blue metallic is popular and is being fine-tuned for that region. Candy whites and tri-coat pearl finishes also are extremely popular, confirming the 2007 DuPont Global survey finding that white had overtaken silver as the most popular color in Asia and North America. Luxury car buyers in Asia-Pacific countries continue to favor black and mid-tone metallic grays while champagne is favored over light silver in medium-size cars.
"In India and China, the booming economies are reflected in the wide range of colors offered to attract young buyers to compact cars," Hung said.
Europe: Blue is the most important chromatic color in Europe, with 12 percent of the market, reports Elke Dirks, DuPont color designer for Europe. Chromatic colors are those with hue, unlike white, grey and black.
"Black, which overtook silver in popularity in Europe last year, is seen as a trendy newcomer there and could double in volume," Dirks said. Long-term, she predicts, European consumers will ask for a more colorful and individualistic palette from car makers. At the moment, though, preferences are highly influenced by ecological concepts, with demand growing for light, pure and sophisticated looks.
Photo: 2007 Chevrolet Aveo Hatchback (Venezuela) -- Yellow.
Latin America: Wolstano Marin, DuPont color designer for Venezuela, Colombia and Ecuador, says the "achromatic range," including white, silver, gray and black, dominates consumer preference in that area of Latin America. While green led the chromatic colors for several years, "blue now seems to be the most popular in that family," he said. Personal preference, fashion and resale value seem to be the major factors contributing to car color choice in the region.
Photo: Chrysler Aspen 2008 -- Blue.
North America: Blue also plays a role in American tastes, says Nancy Lockhart, DuPont color designer for North America. She sees lighter blues emerging with a reddish accent representing a clean, fresh trend. Medium and dark shades of blue are more greenish, evoking a modern feel.
White tri-coats such as pearls are chosen by buyers for their luxurious, yet unpretentious presentation. Oranges and golds are also important and reddish gold is an emerging influence, she said.
"While current economic conditions in North America are not being felt in car color choices, people are clearly being influenced by the 'green' movement, with natural versions of bold colors taking hold," Lockhart said. "For example, copper seems to be replacing flashier gold finishes and royal blues will give way to lighter, cleaner and more water-like blues. Even white will change, with ultra whites and yellowish whites giving way to cleaner versions."
"White seems to be the most prominent color on the road and on everyone's mind in design," said Mollie Engel, senior color designer for Kia Design Center America. "It is the new luxury color and it is also ecological. The lighter the colors we use, the less 'solar gain' is encouraged, and that means less gas we use to cool our cars."
Photo: 2009 SATURN ASTRA XR 3-DOOR -- Red.
Economic uncertainty in North America seems to be influencing people to return to basics such as white and red, according to Engel, "but they are new versions of these common color spaces." While Engel doesn't see car buyers moving toward blue, she sees a growing importance of "olive greens" as well as earth tones such as dark grey, bronze and dark browns as "part of this new, classically modern palette."
Auto Manufacturer Perspectives: Christopher Webb, General Motors lead color and trend designer, interior and exterior, says "customers are embracing color again," with brown, orange and blue selling well. Webb seeks first-hand color preference information from consumers by interacting with car enthusiasts at auto shows around the United States. He has also done several GM blogs on color.
GM takes consumer input seriously. Several years ago, Webb polled Corvette Car Club members to find out which color they would most like to see on their vehicles. Their request for orange came at a time when an "orange trend" was developing in other areas of product design. The result was a color, developed with DuPont, called "Atomic Orange."
"Blue will continue to be strong in the marketplace along with a growing trend in natural and authentic colors," said Jim Parker, senior manager, color and trim design, Chrysler LLC. "The 2009 Dodge Ram will be offered in several new colors like Deep Water Blue Pearl and Austin Tan Pearl, which will accentuate its distinctive, bold design and reflect these color trends."
Photo: Jeep Wrangler 2008 -- Green.
Although he has not yet seen any economy-related trends in consumer color choices, consumer buying tends to lean toward more conservative choices during economic downturns. Regardless of the economy, says Parker, Chrysler(R), Dodge(R) and Jeep(R) offer a wide variety of color choices, allowing consumers to express their own personalities.
Aftermarket Color Choices: Aftermarket color choices, such as those selected for custom cars and high-end restorations, are also highly individualistic, but don't conform to color trends seen in the new car market, according to Janine Little, marketing manager for the DuPont(TM) Hot Hues(TM) line of automotive finishes.
Some colors are more expensive than others because of the pigments needed to produce the right color - mostly in the red and silver ranges, Little said. "But to these enthusiasts, spending more on the perfect color for your car is a sacrifice worth enduring. They are also willing to pay for the newest coatings technologies, such as special metallic flakes and candy colors, to differentiate their vehicles and give them personality."
The 2007 DuPont Global Color Popularity Report, released in December, tracked color across vehicle segment, and also reported by geographic region, the only report of its kind to do so. The report remains the industry's authoritative standard for analyzing and predicting vehicle color trends based on consumer choices. The annual DuPont study is a benchmark for the automotive industry. Its influence reaches beyond the automotive segment to other industries including home furnishings, consumer electronics and fashion. The 2008 DuPont Global Color Popularity Report will be issued later this year.
|GlobalGiants.com|
Edited & Posted by Editor | 8:49 AM | Link to this Post
May 3, 2008
Cadillac Escalade Hybrid introduced in China
Photo: 2009 Cadillac Escalade Hybrid.
At Auto China 2008, this year's leading auto show in China, which ran from April 20 through April 28 in Beijing, General Motors introduced the Cadillac Escalade Hybrid (the world's first fuel-saving hybrid applied to a large luxury SUV).
"Escalade, already the sales and style leader among large luxury SUVs, now adds the desirability of a fuel-saving, technically advanced hybrid system," said Jim Taylor, Cadillac General Manager. "The arrival of the Escalade Hybrid means that consumers can now use less fossil fuel, reduce emissions and still enjoy the benefits of a full-size luxury SUV."
No other manufacturer offers a hybrid than can seat eight luxuriously while simultaneously carrying or trailering lots of cargo comfortably. And no hybrid delivers the dramatic presence that is synonymous with the Escalade, said Taylor.
According to GM, the key to the Escalade's 2-Mode hybrid system is that the electric power used to propel the vehicle is generated by the hybrid system itself. When the brakes are applied or the vehicle is coasting, the electric motors within the hybrid system create electricity that is stored in the 300-volt battery. This stored energy is used to move the vehicle and the regenerative braking cycle is renewed.
The Escalade's 2-Mode Hybrid system allows it to return exceptional fuel economy in both city and highway while delivering the capabilities of a true luxury SUV. In city driving, this advanced hybrid power system enables the Escalade to launch and drive low speeds on electricity alone. As additional power is demanded, the system blends output from the battery and gas engine smoothly.
Photo: Chevrolet Camaro Bumble Bee takes the stage with models wearing fashions.
Before the opening of Auto China 2008, GM introduced its lineup of E-Flex concept vehicles at GM Premiere Night on April 19. The unique products that were shown include Chevrolet Volt and Opel Flextreme, as well as the Chevrolet Camaro, which played the role of Bumblebee in the movie "Transformers."
Photo: The new Buick Invicta show car made its world debut at a special event prior to the start of Auto China 2008 in Beijing, China on Saturday, April 19, 2008. The four-door midsize sedan with a coupe-like roofline presents bold direction for Buick's new generation of vehicles in the world's two biggest automotive markets - the United States and China. (Photo by Natalie Behring for General Motors) (China)
General Motors Corp. and its Chinese joint ventures highlighted their achievements in design and technology at Auto China 2008. In this context, the GM China family displayed a selection of models that are currently being sold by GM and its joint ventures in China or will soon enter the market.
Photo: 2008 Buick Enclave CXL. (China)
Buick showcased its freshened lineup, led by the new LaCrosse Eco-Hybrid, which will go on sale in advance of this summer's Beijing Olympic Games, and the Buick Enclave luxury crossover from North America. Buick's auto show lineup also includes the Park Avenue and non-hybrid LaCrosse premium sedans, the brand's best-selling Excelle lower-medium sedan, the HRV sport hatchback and the popular GL8 executive wagon.
Cadillac was represented by its full lineup of luxury models, starting with the all-new CTS luxury sedan and the China-made SLS luxury business sedan. Making its domestic debut at Auto China 2008 was the Escalade 2-Mode Hybrid. The non-hybrid Escalade SUV, SRX luxury utility vehicle and XLR luxury roadster round out the Cadillac display.
Making its debut from Chevrolet on the GM stand was the new Aveo hatchback, which is powered by an S-TEC II 1.2-liter engine. It is joined by its Chevrolet siblings, the latest edition of the Spark mini-car, the Lova compact sedan, the Captiva SUV and the new Epica intermediate sedan.
Opel had brought to China its new Astra notchback, which was launched at Auto China 2008, along with the Astra TwinTop convertible, Astra GTC Panorama sedan and Zafira MTA. Saab, GM's premium brand from Sweden, is showcasing its Turbo X, 900, 9-5 Aero and three 9-3 family members: the 9-3 Convertible, 9-3 Sporthatch and 9-3 Aero.
Among the vehicles of the future shown on the GM family's stand was the Buick Invicta. Designed collaboratively by GM's design centers in Warren, Michigan, and Shanghai, the Invicta presents a bold direction for Buick's new generation of vehicles to be built in the United States and China, the world's two largest vehicle markets.
Source: GM
|GlobalGiants.com|
Edited & Posted by Editor | 9:22 AM | Link to this Post
April 23, 2008
Tissot Launches New Danica Patrick Limited Edition Watch to Celebrate Victory
Photo: Danica Patrick savors victory in Japan as she made racing history on Sunday; the first woman to ever win a race in the sport of U.S. open-wheeled racing. Tissot Swiss watches is congratulating its ambassador Danica Patrick on her historic win and will be producing a watch to celebrate her victory.
The right attitude and determination drove Danica Patrick to make racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing clinching her victory in the Japan 300.
Tissot Swiss watches are congratulating their ambassador Danica Patrick on her historic IndyCar(R) win and who now moves up to third in the overall standing. Danica has been a brand ambassador for Tissot since 2005.
"Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world," said Tissot President, Francois Thiebaud.
Photo: Tissot is releasing the new PRC 100 Danica Patrick Limited Edition to celebrate Danica's victory in Japan. The new watch complements Danica's personality and accomplishments. Features include chronograph watch with tapered rows of 27 glittering diamonds around a mother-of-pearl dial in an angular case. An engraved case back features Danica's signature and the limited edition number. Finishing off the watch is either a stainless steel bracelet or white rubber strap. Perfect for any woman who wants style combined with sport.
Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her and Tissot will be releasing the new PRC 100 Danica Patrick Limited Edition. Her new watch is precise, robust and classic -- mirroring key requirements of the IndyCar(R) competitive environment. The chronograph watch has a dynamic look that will sparkle on a woman's wrist.
Tissot, founded in 1853, is today a member of the Swatch Group, the world's largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. Tisssot is official timekeeper and partner of NASCAR(R), AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.
Source: Tissot
|GlobalGiants.com|
Edited & Posted by Editor | 6:11 AM | Link to this Post
April 13, 2008
Estee Lauder and Elizabeth Hurley are Celebrating their Thirteen Year Partnership
Hurley to Star in New Print and Television Advertising Campaigns.
Photo: Pictured here is Estee Lauder spokesmodel Elizabeth Hurley's new print advertising campaign for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum.
In July, Elizabeth Hurley will be featured in new print and television advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum. This summer she will also be seen with her fellow Estee Lauder spokesmodels Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda in the print advertising campaign for Estee Lauder's new fragrance.
The year 2008 marks the thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder, one of the longest running cosmetics contracts to date.
Photo: Estée Lauder spokesmodel, Elizabeth Hurley.
Photo: Estee Lauder pleasures and Pleasures For Men, representing the fourth largest global fragrance masterbrand.
Over the years, Elizabeth has appeared in advertising campaigns for some of Estee Lauder's product franchises. In addition to launching the best-selling pleasures fragrance in her first year with the company, Elizabeth has represented the Beautiful, DayWear, Double Wear, Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience Lift Extreme lines.
Photo: Celebrating her 13th anniversary with Estee Lauder at an event in New York City, spokesmodel Elizabeth Hurley is pictured here with husband Arun Nayar, Evelyn Lauder and Leonard Lauder.
"As a busy mother and entrepreneur, Elizabeth connects with women all over the world. She is a classic beauty who reflects today's modern woman," says Aerin Lauder, Senior Vice President, Creative Director for Estee Lauder. "Elizabeth Hurley and Estee Lauder have a very special relationship," says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder Companies. "Her 13 year tenure with us is a near record in the beauty industry and we are very proud of our relationship. Elizabeth's popularity with the consumer is at an all time high." And spokesmodel Elizabeth Hurley adds, "Estee Lauder is like a second family to me; I love working with them."
Source: Estee Lauder
|GlobalGiants.com|
Edited & Posted by Editor | 1:43 PM | Link to this Post
April 10, 2008
Lord and Taylor Re-Launches Its Legendary Rose
The department store Lord and Taylor has re-launched its iconic Rose, first introduced in the 1940s and now re-created and re-colored in "sunrise," (a mixture of yellow and orange the store has adopted as its own). The exuberant new Lord and Taylor Rose is showcased on shopping bags, boxes, gift cards and in-store visuals in all 47 Lord and Taylor stores in the Northeast USA. In Manhattan, collages of the Rose are displayed in awnings and windows across the Fifth Avenue facade of the landmarked flagship store and wrap buses that carry New Yorkers and visitors to and from metro area locations.
Lord and Taylor is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Founded in 1826, Lord and Taylor is America's oldest department store and one of the premier retailers.
The store is also conducting its first annual contest to re-create the Lord and Taylor Rose from submissions of original art work by artists from around the world. "We are planning to bring back the Lord and Taylor Rose each Spring, each time a different version created by a different artist," says Jane Elfers, President and Chief Executive Officer. Artists, graphic designers and photographers can get details and contest rules by visiting www.lordandtaylor.com/rosecontest. Registration and submissions will take place online through May 26. Industry experts will select 60 entries and their images posted on the website on June 9. The public will have the opportunity to vote for their favorites, one vote per e-mail. The first round of the vote will close at midnight, June 22. Thirty top entries will be posted on the website, June 25, and the second round of voting will begin, ending at midnight, June 30. The winner will be announced on July 2. Besides having his or her Lord and Taylor Rose showcased in the store flagship's Fifth Avenue awnings and windows as well as in shopping bags, boxes, gift cards and in- store visuals in all Lord and Taylor stores next Spring, the winner will receive a $10,000 cash award and multiple mentions in national and international press.
Photo: At Lord and Taylor -- display for the brand CLINIQUE, under the section BEAUTY & FRAGRANCE. (Photo Credit: Lord and Taylor)
The re-launch of the Rose is part of the Lord and Taylor rebranding campaign. The campaign, created by David Lipman, Chairman of LIPMAN, a leading branding and integrated advertising agency, aims to modernize the store's image. The campaign is showcasing the results of Lord and Taylor CEO Elfers' commitment to upgrading merchandise assortments, in-store services, amenities, and brand packaging, while upholding Lord and Taylor's 182 year history.
Source: Lord and Taylor
|GlobalGiants.com|
Edited & Posted by Editor | 2:06 PM | Link to this Post
April 9, 2008
Gerald Genta Creates a One-of-a-Kind Model in Support of the Theodora Foundation
As a partner of the Theodora Foundation for the past two years, Gerald Genta will be contributing to the charity auction organised by Christie's on April the 16th by donating a one-of-a-kind watch. The unique model is a sophisticated and amusing timepiece that plays on the colors of the foundation.
The Theodora Foundation was born in Switzerland, in 1993, at the initiative of Andre and Jan Poulie. It is named in tribute to their mother, Theodora, who brightened Andre's childhood days during an extended hospital stay. The mission of its Dream doctors is to care for sick children through laughter. They currently operate in over 40 institutions around Switzerland and the concept has been taken up in eight other countries. In all, around 30 specifically trained professional artists pay regular visits to 95 hospitals or specialised institutions some 220,000 times a year and adapt their clown shows to the situation of each child they meet..
Gerald Genta, an Haute Horlogerie brand with a fine appreciation for the humourous, supports the Theodora Foundation. For the second year running, it is donating a one-of-a-kind watch to the auction. This self-winding ladies' watch displays the hours and the minutes by central hands, and the seconds on one of the brand's typical retrograde counters, appearing at 6 o'clock. The particularly entertaining dial features a richly colourful and complex composition set against a white-lacquered background. The thirteen individual rings appear on various levels and are individually coloured using a sophisticated technique. This enchanting decorative effect is further magnified by a circle of diamonds set on the bezel of the white gold case.
The "Magnificent Jewels Auction" to be organised by Christie's, will take place in New York in April the 16th and will be preceded by several exhibitions around the world.
Source: Gerald Genta
|GlobalGiants.com|
Edited & Posted by Editor | 1:45 AM | Link to this Post
April 2, 2008
Energy Drink "Red Bull" Arrives in France
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Red Bull made a spectacular entry into France on Tuesday April 1, 2008. The world's largest energy drink producer celebrated its long-awaited arrival in that country with 150 "Wings Teams" from around Europe forming a magnificent get together as they circled around the Arc de Triomphe in their distinctive blue and silver Minis just hours after a BASE jumper got the "Wings for Paris" day off to a flying start by leaping off the Eiffel Tower and a motorcycle rider made a gravity-defying ride over a 50-meter high landmark arch in the La Defense business district.
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Athlete: Ueli Gegenschatz. B.A.S.E. Jumping. (Photocredit: (c)Schaad/Red Bull Photofiles)
Just after daybreak, Swiss BASE jumper Ueli Gegenschatz got the Red Bull "Wings for Paris" day off to a dazzling start with his picture-perfect leap off the top of Eiffel Tower, France's 324-meter high national landmark. "It was an exciting climb up and the jump went well with a nice opening," said Gegenschatz, who had made his clandestine ascent up the side of the tower in the early-morning hours under the cover of darkness. "It was pretty cold up there and there was quite a bit of wind. I was glad when the sun finally came up. It's a great way to introduce Red Bull to France."
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Motorbike Trial. Athlete: Julien Dupont. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Motorbike Trial. Athlete: Julien Dupont. (Photocredit: (c)Dom Daher/Red Bull Photofiles)
About two hours later French trial motor bike specialist Julien Dupont gave countless thousands of rush-hour commuters in Paris's La Defense business district a rush of their own with a gravity-defying motorcycle ride up, over and down the other side the 50-meter-high arched concrete roof of the CNIT center building. "Everything went according to plan on the way up and it was my greatest accomplishment on the bike ever," said Dupont, who was helped by two tall women in short skirts who distracted security. "The roof was a bit slippery so I had to slow down a bit on the way back down the other side. It was tricky getting the (80-kilo) bike over the fence but that all worked out well."
The Austrian company known for its non-conformist style lived up to its reputation on April Fools' Day, picking April 1, of all days, to end the long dry spell for France. The energy drink is already available in over 140 countries with more than 3.5 billion cans sold in 2007.
Photo: Sampling cars drive in circles around the Arc de Triomphe as Red Bull launches its energy drink in France on April 1, 2008 at Paris. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. (Photocredit: (c)Schaad/Red Bull Photofiles)
The highlight of the celebrations marking the arrival in Paris was a Red Bull-style car rally around the Arc de Triomphe by the "Wings Teams."
The roundabout around the famous arch at the end of the Champs-Elysees might be one of most challenging for motorists anywhere in Europe -- with swift-moving traffic entering and exiting from 12 different avenues. But the "Wings Teams" from 10 different countries across Europe skillfully navigated their Minis into and around the monument -- and after safely parking their cars they surprised curious Parisians by giving them wings -- free samples of the energy drink.
Source: Red Bull
|GlobalGiants.com|
Edited & Posted by Editor | 8:51 AM | Link to this Post
March 28, 2008
General Motors was the Heaviest Online Advertiser Among Auto Manufacturers in January 2008: comScore Ad Metrix
Photo 2008 Chevrolet Malibu Hybrid
Photo: 2008 Saturn Astra XR 3-door
GM delivers 27 percent more display ads than Toyota in total, but Toyota delivers 32 percent more ads per person reach, this was revealed today by edcomScore, Inc. (NASDAQ:SCOR). edcomScore, Inc. released a study using data from the comScore Ad Metrix service that examined online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and advertiser perspectives) for the U.S. market, with January marking the first public release of the advertiser- level data.
comScore Ad Metrix measures the number of times each advertisers' ads are viewed and where they are viewed, along with information on the demographics and online behavior of those Internet users being reached. comScore Ad Metrix also provides reach and frequency calculations, samples of the creative ad units delivered, and information on ad sizes.
Photo: 2008 Honda Civic Coupe
Photo: Honda Acura 2009 TSX
GM Leads in Online Ads among Auto Manufacturers: General Motors was the top online advertiser among auto manufacturers in January, delivering nearly 1.7 billion total display ad views in the U.S., followed by Toyota (1.4 billion) and Ford Motor Company (1.1 billion). General Motors also led in reach, with approximately 103 million unique individuals receiving their display ads during the month, followed by Ford which reached 95 million people and Toyota which reached 62 million. But, both General Motors and Ford were outnumbered by Toyota in terms of ads delivered per person reached. Toyota delivered a frequency of 22 ads per person during the month, compared to 16 for General Motors and 11 for Ford.
Top Auto Manufacturer Online Advertisers
(by Total Display AdViews in January 2008)
Advertiser • Ad Views (000) • Share • Visitors (000) • Frequency
General Motors • 1,687,065 • 32.8% • 102,574 • 16.4
Toyota • 1,356,782 • 26.4% • 62,428 • 21.7
Ford Motor • 1,075,831 • 20.9% • 94,987 • 11.3
Honda • 377,863 • 7.3% • 57,923 • 6.5
Nissan • 291,666 • 5.7% • 31,262 • 9.3
Chrysler LLC • 123,868 • 2.4% • 22,142 • 5.6
Hyundai Motors • 95,246 • 1.9% • 16,723 • 5.7
Volkswagen • 60,498 • 1.2% • 7,126 • 8.5
Suzuki Motor • 42,491 • 0.8% • 5,389 • 2.8
Harley Davidson • 35,287 • 0.7% • 6,109 • 5.8
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
"GM has really led the auto industry in its use of online advertising," says Alistair Sutcliffe, vice president of comScore Advertising Solutions, "And, their recent announcement that half of their $3 billion annual advertising budget would be spent online in the coming years is likely to be a bellwether for many industries. Many traditional advertisers are beginning to understand that the Internet enables them to efficiently build their brands by achieving their demographic reach and frequency goals while at the same time reaching the most attractive, behaviorally-defined target segments. This is a winning recipe for achieving an attractive return on one's advertising investment."
Photo: 2008 Toyota Camry
Photo: 2008 Toyota Sequoia
Auto Manufacturers Advertise Heavily on Portals and Auto Resource Sites: The top publisher sites on which auto manufacturers advertise are primarily portals and auto resource sites. Yahoo! Sites (936 million display ad views) and Microsoft Sites (585 million display ad views) deliver the most total impressions for auto manufacturers, and both also deliver significant reach with these impressions.
Auto resource sites also factor prominently into auto manufacturers' online advertising strategies, with AutoTrader (114 million display ad views) and Edmunds.com (98 million display ad views) leading the way. Though these sites have a narrower reach than portals, they represent a desirable and highly targeted audience for auto manufacturers.
Auto Manufacturer Display Ads Appearance
Top Properties in January 2008
Property • Ad Views (000) • Share • Visitors (000) • Frequency
Yahoo! Sites • 935,550 • 18.0% • 72,041 • 13.0
Microsoft Sites • 584,889 • 11.2% • 39,615 • 14.8
Fox Interactive • 550,288 • 10.6% • 41,660 • 13.2
AOL LLC • 316,772 • 6.1% • 33,808 • 9.4
AutoTrader • 113,764 • 2.2% • 3,698 • 30.8
Edmunds.com • 97,579 • 1.9% • 4,359 • 22.4
KBB.com • 83,529 • 1.6% • 4,669 • 17.9
eBay • 80,918 • 1.6% • 15,027 • 5.4
Time Warner (Excl. AOL) • 53,674 • 1.0% • 8,855 • 6.1
Google Sites • 50,306 • 1.0% • 16,192 • 3.1
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
Toyota Scion xB Has Most Viewed Display Ad among Auto Manufacturers in January: The majority of the top 10 auto manufacturer display ads in January were for new model introductions, with the Toyota Scion xB 120 x 240 flash (swf) ad ranking atop the list with 12.6 percent of all display ad views in the category. Honda's "Battle of the Bands" ad ranked second with 2.9 percent, followed by a Chevy Malibu new model ad with a 2.4-percent share.
Top Online Display Ad (Creatives)
(Among Auto Manufacturers in January 2008)
Company • Make • Model • Ad Size & Type • % of Total
Toyota • Scion • xB • 120 X 240 swf • 12.6%
Honda • Honda • n/a • 175 X 110 gif • 2.9%
GM • Chevrolet • Malibu • 350 X 200 swf • 2.4%
GM • Saturn • All • 350 X 200 swf • 2.2%
GM • Chevrolet • Malibu • 728 X 90 swf • 2.1%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
Toyota • Toyota • Sequoia • 300 X 250 swf • 1.7%
Toyota • Toyota • n/a • 88 X 31 gif • 1.5%
Honda • Acura • n/a • 468 X 60 gif • 1.3%
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
|GlobalGiants.com|
Edited & Posted by Editor | 12:34 PM | Link to this Post
March 24, 2008
New Jersey Tourism's Spring Advertising Campaign: "You Have Arrived"
As Travelers Plan Spring and Summer Itineraries, Multifaceted Campaign Uses Popular GPS Imagery to Spotlight New Jersey's "Great Destinations in Any Direction"
New Jersey Division of Travel & Tourism debuts the state's new multifaceted Spring advertising campaign today March 24. Two compelling new television commercials take center stage in a media mix featuring radio, billboards and the Internet. The 30-second TV spots go beyond simply suggesting a visit to the Garden State -- they draw viewers in by highlighting New Jersey's signature attractions as well as a sampling of the state's artistic, cultural and historic destinations.
The campaign, which features images of GPS navigation screens and the familiar "you have arrived" broadcast voice-overs, capture New Jersey's range of experiences -- from bicycling to birdwatching, from starfish to spa treatments.
NJ Tourism Spring TV Commercial
According to the New Jersey Division of Travel & Tourism, viewers will see historic venues such as Red Bank's revitalized Count Basie Theatre, exciting dining and nightlife, and families bonding over Wildwood's exhilarating rides and nostalgic "Doo Wop" culture. New Jersey's great destinations will be splashed across the Eastern seaboard -- from Toronto, Ontario to Roanoke, Virginia, and from Cincinnati, Ohio to Long Island, New York. Drivers will see billboard images of the state's diverse tourism gems -- as colorful GPS screens -- along major thoroughfares. Web surfers can explore online through Internet advertising. And radio listeners will hear "mini itineraries," perfect for a quick getaway. " |GlobalGiants.com|
Edited & Posted by Editor | 11:13 PM | Link to this Post
RICOH JAPAN OPENING SERIES 2008: Boston Red Sox will Wear EMC Sleeve Patch on their Right Shoulders
Photo: EMC is running this ad on Tokyo Metro trains during the Ricoh Japan Opening Series, featuring the Boston Red Sox and Oakland A's March 25-26 at the Tokyo Dome. In English, the ad's headline says: "The moment when confidence becomes conviction. IT strategy based on EMC's technology is the winning approach."
Photo: Boston Red Sox pitcher Daisuke Matsuzaka throws a ball during his team's practice in Tokyo, Japan, Monday, March 24, 2008. Matsuzaka is expected to pitch against the Oakland Athletics in Tuesday's Major League Baseball regular season opener at the Tokyo dome. (AP Photo/Shizuo Kambayashi)
TOKYO, March 24 -- As Major League Baseball travels to Tokyo for the RICOH JAPAN OPENING SERIES 2008, the defending World Series champion Boston Red Sox will begin their quest to repeat with a pair of games against the Oakland A's at the Tokyo Dome on March 25 and 26. Just as it was throughout their 2007 championship season, the Red Sox' EMC information infrastructure will be working in the background to help provide an information advantage. This time, though, the Red Sox also will be wearing an EMC logo patch on their sleeves when they take the field.
Photo: Boston Red Sox will take the field with this EMC sleeve patch on their right shoulders for the Ricoh Japan Opening Series March 25-26 at the Tokyo Dome. This will mark the first time in their history the Red Sox have worn a sponsor logo on their uniforms.
EMC Corporation, a world leader in information infrastructure solutions, is an Official Sponsor of Major League Baseball (MLB) Japan, and has expanded its partnership with the Boston Red Sox to support the RICOH JAPAN OPENING SERIES 2008. For the games in Japan, the Red Sox will wear specially designed sleeve patches featuring the EMC and "JAPAN 2008" logos, marking the first-ever sponsor logo on the team's uniforms. The initiative would reinforce EMC's expanding brand awareness in Japan, one of the world's largest and most advanced markets for information technology.
EMC provides state-of-the-art mobile information storage, which allows Red Sox players and coaches to access digitized video of their own performances and mechanics as well as their opponents', whether the team is on the road or at Fenway Park in Boston. The system will be up and running at the Tokyo Dome.
As the Official Information Infrastructure Provider of the Boston Red Sox, EMC provides the systems, software and services that enable a variety of traditional business applications, such as e-mail, transaction systems, and online editing of video and other content for the broadcast and print news media, as well as some highly specialized ones, such as digitized video access. In total, the Red Sox have deployed nearly 100 terabytes of capacity on EMC networked storage systems.
EMC Corporation (NYSE:EMC) is a leading developer and provider of information infrastructure technology and solutions to organizations of all sizes. |GlobalGiants.com|
Edited & Posted by Editor | 10:29 AM | Link to this Post
March 19, 2008
Maserati GranTurismo S arrives in New York
Photo: The Maserati GranTurismo S arrives in New York, after its worldwide debut at the Geneva Autoshow earlier this month. The glamorous setting for the New York debut is the Maserati Showroom on Park Avenue in Manhattan, where the GranTurismo S premiered before US clients and collectors. In 2007, Maserati delivered more than 2600 units in the United States, marking a 20% growth in relation to the previous year. (Photo Credit: Maserati North America) |GlobalGiants.com|
Edited & Posted by Editor | 12:30 PM | Link to this Post
Dick Colliver Receives Prestigious J.D. Power and Associates 'Founder's Award' for Distinguished Service in the Automotive Industry
Photo: J.D. "Dave" Power III, founder of J.D. Power and Associates (left), presents the Founder's Award to Dick Colliver. The award was presented at the 2008 Wall Street Automotive Awards Dinner Tuesday evening at The Plaza Hotel in New York City on Tuesday, March 18.
J.D. Power III, founder of J.D. Power and Associates, presented the prestigious Founder's Award to Dick Colliver of American Honda Motor Co., Inc. for his outstanding commitment to customer service in the automotive industry.
Power presented the Founder's Award to Colliver, executive vice president of American Honda Motor Co., during the Wall Street Automotive Awards Dinner held at the Plaza Hotel in New York City on Tuesday, March 18.
A discretionary award presented periodically, the Founder's Award recognizes individuals or companies demonstrating dedication, commitment and sustained improvement in serving customers. In the 40-year history of J.D. Power and Associates, only 19 companies or individuals have previously received the award.
Photo: Honda Accord Coupe 2008
Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines, personal watercraft, and aircraft. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. The company has invested more than $9 billion in its North American operations with 14 major manufacturing facilities, employment of more than 35,000 associates, and annual purchases of more than $18 billion in parts and materials from suppliers in North America.
Colliver joined Honda as senior vice president of the Honda Automobile Division in 1993 and was promoted to executive vice president in July 1997. Prior to joining Honda, Colliver worked for more than 20 years with Mazda Motors of America. His automotive career, which began in 1962, included a variety of sales and marketing positions with General Motors and Chrysler.
Under Colliver's leadership, the Honda Automobile Division has set sales records each year, and Honda and Acura dealers are among the most profitable in the automotive industry.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies. Founded in 1888, The McGraw-Hill Companies (NYSE:MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. |GlobalGiants.com|
Edited & Posted by Editor | 5:57 AM | Link to this Post
March 17, 2008
Coty Inc. Announces Fragrance Partnership With Hollywood Icon Halle Berry
Hollywood Star to Debut Her First Fragrance
NEW YORK -- Coty Inc., a leader in the global beauty industry has announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood's most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine's list of the "50 Most Beautiful People."
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion. Coty Inc. has developed a portfolio of notable brands and delivers its products to consumers in 91 markets worldwide. |GlobalGiants.com|
Edited & Posted by Editor | 1:26 AM | Link to this Post
March 13, 2008
Diamonair Unveils New Look With Bridget Moynahan
NEW YORK -- US-based fine jewelry company, Diamonair brings their brand to modern elegance with model and actress Bridget Moynahan. The marketing campaign honors Diamonair's 40-year-old tradition, while offering a nod to iconic Hollywood glamour.
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
As pioneers of the simulated diamond, Diamonair is constantly moving forward while honoring their original commitment to making women feel beautiful with innovative, stylish jewelry. The company is best known for creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a gift to her from Sir Richard Burton. |GlobalGiants.com|
Edited & Posted by Editor | 12:17 AM | Link to this Post
March 7, 2008
KILLERLOOP -- Spring/Summer 2008 Collection
Detail is everything. This is the Killerloop brand's motto for summer 2008. There's obviously a meticulous, glamour-driven attention to detail, however tiny or even hidden. This is not just casualwear, but a style to identify with.
Parkour. Geometric printing is the theme of this obstacle-free course. It goes from outside to in, from lining to pocket, from color to embossing. She moves from all-white light jersey trousers, tops and sweaters to shades of grey for viscose overwear or bombers with bustier lacing on the back, and on to the silver of a satin jacket and the Lurex decorations on layerable tops. Ending with denim, "pure" or gloss-laminated. His palette, too, features white, grey, black and traces of red. Medium-large, yarn-dyed check trousers team with shaded stripes or Greek frets. Polo shirts, sweatshirts, pullovers and "new camo" Bermudas in the theme's colors.
Capo Verde. Colors of Africa and of volcanic rocks with tribal decorations and a recurrent star-shaped flower. Chocolate oilskin unisex bombers. She wears hers over a little floral-print dress, with a flowery cotton mini or over a striped Lurex top. He wears his with canvas Bermudas, over a spotless white sweater with a patterned hood or with tie-and-dye T-shirts. Knee-length tartan pants are matched with stripes of all widths. Light canvas, sheer jersey and ultra-fine knitted fabric ensure cool clothes for the high summer. |GlobalGiants.com|
Edited & Posted by Editor | 12:41 AM | Link to this Post
February 12, 2008
Nokia launches premier mobile advertising network
Nokia Media Network, comprised of top operators and publishers including AccuWeather, Discovery, Hearst, Reuters, and Sprint is resulting in industry-leading response rates for advertisers
Photos: Nokia at the Mobile World Congress 2008, Barcelona, Spain.
Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.
"Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI."
Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket's ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.
"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."
To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai. |GlobalGiants.com|
Edited & Posted by Editor | 5:21 AM | Link to this Post
