February 7, 2008
2008 Mercedes-Benz Fashion Week in Berlin
High-Class Fashion Event and
World Premiere of the new Mercedes-Benz CLC Coupé
The second Mercedes-Benz Fashion Week in Berlin (January 27 to 31, 2008) made its stages and catwalks available for the creations of established fashion designers from Germany and abroad, as well as up-and-coming young design talent. Mercedes-Benz is a sponsor of the event which bears its name, and has created a remarkable key visual for this high-class fashion event. It shows top model Eva Padberg with the CLC Sports Coupé, which is celebrating its world premiere during the event.
In addition to its involvement in the Mercedes-Benz Fashion Week in Berlin, the Stuttgart-based premium manufacturer sponsors other international fashion events that include the Mercedes-Benz Fashion Week in New York, which is immediately following the shows in Berlin from February 1 to 8. |GlobalGiants.com|
Edited & Posted by Editor | 1:35 AM | Link to this Post
January 31, 2008
Stockholm is final stopover in Volvo Ocean Race 2008-09
Portsmouth (England) - 31 January, 2008 - The Swedish capital, Stockholm, has been announced as the final stopover for the Volvo Ocean Race 2008-09 before its finish in the Russian Baltic port of St Petersburg in July 2009. During the stopover, between 16 - 25 June 2009, Stockholm will also host an in-port race as well as a pro-am race in its famous archipelago.
At a city hall press conference in central Stockholm, its Mayor, Kristina Axén Olin, was joined by Ulla Hamilton, Vice-Mayor and Chairman of Ports of Stockholm, together with Glenn Bourke, CEO of the Volvo Ocean Race, to make the formal announcement.
Photo: ABN AMRO ONE passing the scoring gate at Lizard Point, England after Volvo Ocean Race Leg 6 from New York across the Atlantic Ocean to Portsmouth in England. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
The 2008-09 Volvo Ocean Race will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|
Edited & Posted by Editor | 5:18 AM | Link to this Post
January 28, 2008
London celebrates the arrival of the Fiat 500 : GlobalGiants.com
On 21 January the British Airways revealed, in one of its 32 glass cabins, a glittering new Fiat 500. This highly-original initiative was organised by FIAT Group Automobiles UK Ltd to celebrate the launch of the new car on the UK market.
This performance could be followed via a live radio-television broadcast or from a specially dedicated area. It was here that the more than 2000 guests, together with a host of showbiz personalities including Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan and Leah Wood, enjoyed the show. But, according to Fiat, thousands of Londoners lined the banks of the Thames next to the Houses of Parliament and Westminster Bridge to see the car fly into the sky over the City.
Andrew Humberstone, CEO of FIAT Group Automobiles UK Ltd, said: «We are really delighted to have been able to give thousands of people a party to remember and the chance to be at the launch of our Fiat 500. We are sure that this car will find a place in everyone's heart with its fascinating style, fuel efficiency, impressive range of safety equipment and its respect for the environment».
Created by the Fiat Style Centre, the new 500 is a small 3-door car. It is 355cm long, 163cm wide, 149cm high, and has a wheelbase of 230 cm. It has been describe as a "cute, playful compact with soft rounded styling." |GlobalGiants.com|
Edited & Posted by Editor | 12:15 AM | Link to this Post
January 24, 2008
Paris Hilton Launches New Footwear Collection at Macy's South Coast Plaza
COSTA MESA, Calif., Jan. 23 -- The exclusive Paris Hilton Footwear Collection USA national launch will take place at Macy's South Coast Plaza on February 8th from 3-6 pm, where Paris will personally unveil her new line of stylish, comfortable and affordable footwear.
Plus, from February 1st to the 8th, girls can not only get a sneak peak of the line at Macy's South Coast Plaza, but the first 200 customers to make a purchase from the Paris Hilton Footwear Collection during that time will also get the chance to meet Paris and receive an autographed photo at the February 8th launch event.
The Paris Hilton Footwear Collection features a range of styles that are chic and trendy -- from sexy stilettos and platforms to must-have flats, wedges and boots -- while boasting the highest-quality components and finishes. Paris -- a dedicated shoe aficionado -- has personally selected the styling, design, materials and colors for the line, while working with the collection's licensing company, Antebi Footwear, to bring her vision to life.
The Paris Hilton Footwear Collection will be available at Macy's, Kitson, Zappos.com, Endless.com, Bakers, Lord & Taylor and select specialty boutiques across the USA. |GlobalGiants.com|
Source: Antebi Footwear Group
Edited & Posted by Editor | 2:14 AM | Link to this Post
January 19, 2008
Kochi in India to host Volvo Ocean Race for first time
Photo: The fleet line up on the start line of the Volvo Ocean Race In Port race in Portsmouth. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
Portsmouth (England) - 18 January, 2008 - Kochi, in the Indian state of Kerala, is confirmed as the host of the second stopover of the Volvo Ocean Race in December 2008. The Indian stopover will come at the end of the second leg of the race from Cape Town, South Africa. Kochi will be the first of three new ports in Asia.
The booming shipping port on the Malabar Coast is now one of India's foremost tourist destinations and the race stopover is sure to bring thousands of additional visitors to both Kochi and the State of Kerala. The Kerala State Tourism Department envisages the event will bring significant visibility as well as economic benefit to the region.
Photo: Race 2005-2006 In Port race Melbourne.Port Phillip Bay. Volvo Open 70 movistar and Ericsson round a mark during the In Port race. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
Glenn Bourke, CEO of the Volvo Ocean Race commented: "It has always been part of our vision to take the race to different and wider audiences and we are delighted that Kochi has become part of that vision. India not only presents huge opportunities for the development of the event, but this coupled with the daunting challenges the competitors will face when racing their grand prix yachts in unfamiliar waters, will make the visit to India even more exciting for everyone involved. India has hundreds of millions of enthusiastic sports fans and we know they will enjoy this challenging race, with its passion, teamwork, adventure and excitement."
The 2008-09 event will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|
Edited & Posted by Editor | 1:06 PM | Link to this Post
AutoWeek Editors Honor the Best of the 2008 North American International Auto Show
The magazine's Editors' Choice Awards recognize Best in Show, Best Concept, Most Significant and Most Fun
DETROIT -- The AutoWeek editorial staff announced Jan. 16 evening its Editors' Choice Award winners for the 2008 North American International Auto Show during the annual AutoWeek Design Forum, held in conjunction with the auto show.
For more than a decade, the editors of the weekly automotive-enthusiast magazine have scoured show floors in Detroit, Geneva, Paris, Frankfurt and Tokyo, selecting winners in four categories: Best in Show, Best Concept, Most Significant and Most Fun.
The 2008 AutoWeek Editors' Choice Award winners for the Best of Detroit are:
Photo: Chevrolet Corvette ZR1
BEST IN SHOW: Chevrolet Corvette ZR1 -- "We award Best in Show to the vehicle that we feel will be best remembered five years down the road. Simply put, the Corvette ZR1 is the baddest of the bad. The 620-horsepower machine with carbon-fiber body rightfully takes its place as Best in Show," said AutoWeek Editor and Associate Publisher Dutch Mandel.
Photo: 2008 Cadillac CTS Coupe Concept Sketch
BEST CONCEPT: Cadillac CTS Coupe -- "The vehicle named Best Concept is one we're most hopeful to see built. Almost unanimously, the AutoWeek editorial staff selected the CTS Coupe as most deserving of the award. It is the next iteration of the dramatic styling Cadillac has brought to the marketplace."
Photo: 2009 Ford F-150 Platinum
MOST SIGNIFICANT: Ford F-150 -- "Because Ford brought so many significant vehicles to this year's show, the decision of what vehicle to award Most Significant was a tough one. From the Explorer America, a unibody-constructed, friendlier sport/utility vehicle, to the Verve, the best-looking small car Ford has built for America in generations, the F-150 is Most Significant for what it means not only to the company but to the American ethic. The F-150 is Ford tough-and so was this decision among quite an impressive lineup of products Ford has on display."
Photo: Audi R8 TDI Concept
MOST FUN: Audi R8 TDI Concept -- "Who couldn't see themselves with a 6.0-liter V12-powered sex-mobile like this R8 supercar? With turbodiesel power and torque that could move not only houses but emotions, it's AutoWeek's choice as Most Fun."
The magazine's January 28 issue will take an in-depth look at the winners, and some of the finalists, from this year's Detroit show. |GlobalGiants.com|
Source: AutoWeek
Edited & Posted by Editor | 1:13 AM | Link to this Post
January 12, 2008
GM Style Event: Fashion Models Compare Outfits During A Fitting Session
Photo: Fashion models compare outfits during a fitting session at the General Motors Design Center Friday, January 11, 2008 in Warren, Michigan. The models are preparing for the GM Style event that will kick-off the North American International Auto Show in Detroit. (Photo by Tom Pidgeon for General Motors)
Edited & Posted by Editor | 5:59 AM | Link to this Post
December 29, 2007
2008 North American International Auto Show Welcomes Industry Insiders
DETROIT, Dec. 29 -- Automotive industry insiders will converge at Cobo Center in Detroit for the 2008 North American International Auto Show on Wednesday, Jan. 16 from noon to 9 p.m. and Thursday, Jan. 17 from 7 a.m. to 9 p.m.
NAIAS 2008 Industry Preview, co-sponsored by the Detroit Auto Dealers Association, Michigan Economic Development Corporation and Business Week, offers a unique opportunity for automotive companies to invite their key contacts, suppliers and employees to preview the show. Industry Preview attracts thousands of industry professionals each year to the NAIAS for important meetings and networking events at the show and throughout metro Detroit.
"Each year we look forward to hosting this exclusive opportunity for industry professionals to get a preview of the many fantastic attractions at the NAIAS," said Carl Galeana, senior co-chairman for the NAIAS 2008. "Industry Preview provides a unique occasion for industry insiders to network, attend informative special events on design and automotive trends, and get a sneak peek of the show before it opens to the public."
Photo: Automotive suppliers and insiders view Ford products during Industry Preview day at the 2007 North American International Auto Show in Detroit, Michigan 11 January 2007. (Courtesy of the NAIAS)
Featured events during the NAIAS 2008 Industry Preview include:
• 15th Annual AutoWeek Design Forum
Exploring the theme "Designed for Fun"
the daylong forum celebrates design as the ultimate
differentiating factor between products. Attracting more than 700
attendees, the forum also will feature the 2008 Editor's Choice Awards
and attendees will tour the show floor. The forum will be held in Cobo
Center's Riverview Ballroom on Wednesday, Jan. 16 from 8 a.m. - 9 p.m.
Jesse James of the Discovery Channel's Monster Garage and owner of West
Coast Choppers will be the keynote speaker.
• Inforum's Annual Auto Show Breakfast
Themed "Beyond Green: Unraveling Sustainability Mystique,"
the annual breakfast will focus on the
various environmentally friendly auto choices that are beginning to
emerge in the market. The breakfast will take place on Thursday, Jan.
17 at the Detroit Marriott Renaissance Center from 7:30 a.m. - 9 a.m.
NAIAS 2008 Official Dates
Press Preview will be held Sunday, Jan. 13 through Tuesday, Jan. 15. Industry Preview will be held on Wednesday, Jan. 16 and Thursday, Jan. 17. The annual black-tie Charity Preview will be held Friday evening, Jan. 18. Public Days will be held Saturday, Jan. 19 through Sunday, Jan. 27.
Entering its 20th year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. |GlobalGiants.com|
Edited & Posted by Editor | 8:46 AM | Link to this Post
December 10, 2007
Maybelline New York Signs New Supermodel Jessica White
NEW YORK, Dec. 10 -- Maybelline New York announces that Jessica White, the stunning and elegant supermodel, has become Maybelline New York's newest spokesperson. She joins Maybelline New York's prestigious roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner, and Zhang Ziyi.
At 16, Jessica was discovered in her hometown of Buffalo, NY and made the brave move to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, Jessica was walking the runways for New York's top designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper's Bazaar and Teen Vogue.
Jessica's big break to supermodel status came in 2003 when she was chosen for Sports Illustrated's famed Swimsuit issue. Jessica went on to model in the next four successive issues. This was a first in history for an African American woman. Jessica quickly made headlines and was deemed the new Iman by the international press.
In 2006, her supermodel title was solidified when she appeared on the catwalk of the famed Victoria's Secret Fashion Show.
Jessica has worked with the world's top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims.
Jessica will make her television and print debut for Maybelline New York in February 2008. |GlobalGiants.com|
Edited & Posted by Editor | 9:57 AM | Link to this Post
December 1, 2007
Longines introduces its wedding collection
Photo: Longines Ambassador and 'Bride of the Year' Aishwarya Rai Bachchan
As the wedding season approaches and the to-be-brides prepare their trousseau, Longines, the prestigious Swiss watch company, introduces its wedding collection with Longines Brand Ambassador and 'Bride of the Year', Aishwarya Rai Bachchan. The collection includes the Longines DolceVita in gold with diamonds and the Longines BelleArti diamond watch to match the traditional ensemble.
Photo: Longines DolceVita in black and white - opposites meet and match in style
The gold watch with diamonds of the Longines DolceVita collection blends the neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom--resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita.
Photo: Longines BelleArti, eternal feminism by Longines
The model of the Longines BelleArti collection with diamonds is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. This collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary watches.
To showcase the collection to its patrons, Longines organized an exclusive photo-shoot with its Ambassador of Elegance, Aishwarya Rai Bachchan by fashion photographer Farrokh Chothia. Traditional red and golden wedding attires were specially designed by renowned designer Tarun Tahiliani. |GlobalGiants.com|
Edited & Posted by Editor | 5:02 AM | Link to this Post
November 29, 2007
Unveiling the A-Star in New Delhi, Maruti (Suzuki) New Concept Car
Photo: Suzuki Alto
The forthcoming Auto Expo in New Delhi will see some high decibel display not just at the Tata Motors pavilion, with its cheap small car, but from market leader Maruti Udyog as well. Maruti (Suzuki) said a brand new concept car, A-Star, a new compact car, will be displayed at the ninth edition of New Delhi Auto Expo in January 2008.
The showcasing at the Auto Expo, A-Star will join the elite club of concept cars displayed for the first time in India. Tata Motor's Indica was first displayed at the Auto Expo in January 1998 and hit the market a year later, witnessing a recording booking of over 100,000 units in the first couple of weeks of its launch.
"With a 5-year capital investment of $ 2.2 billion in a new car plant, a diesel engine manufacturing unit, a new engine series and new models, Maruti Suzuki is emerging as a global manufacturing hub for Suzuki operations worldwide. The next level of commitment will be evident in R & D, with a vision to make Maruti Suzuki the R & D hub for automobiles in Asia. Concept A-Star is a decisive step forward in that direction," a statement from Maruti Udyog said.
A-Star has been developed by Maruti Udyog and its Japanese parent, Suzuki Motor Corporation for the global markets. After making its debut showcase at the New Delhi Auto Expo, Star-A is expected to make the rounds in all major expos across the world, the company statement added.
The Concept A-Star is, in fact, the precursor to Maruti Suzuki's global compact car that will be launched in the future.
The global compact car will be manufactured in Maruti Suzuki's new plant in Manesar, India, for export to Europe. This model will also be precursor to the export model that company will ship out with the Nissan badge starting from 2009-10 fiscal.
In 2006, Nissan and Suzuki had signed and agreement which would see Maruti delivering 50,000 units of a compact car model to select markets for Nissan in Europe.
A Maruti spokesperson clarified that the deal with Nissan was for a single export order of 50,000 units and it not necessarily an annual export commitment, though repeat orders from Nissan has not been completely ruled out.
The 100,000 units of A-Star will also be exported with the Suzuki badge, while 50,000 units is slated for the domestic market that will carry the Maruti badge.
Apart from A-Star, Maruti is also expected to launch another compact car Splash around 2009-10. Splash that was displayed recently at the Tokyo Motor Show, Japan. (Source: Business Standard) |GlobalGiants.com|
Edited & Posted by Editor | 12:04 AM | Link to this Post
November 27, 2007
Audi of America: Official Automotive Sponsor of the U.S. Ski Team
Photo: As part of the Team sponsorship, Audi will supply the U.S Ski team with vehicles, including the Audi Q7, in the United States and Europe across all its teams including alpine, cross country, freestyle, nordic combined and ski jumping. (Audi of America, Inc.)
Photo: IN THE PHOTO: (l-r) Libby Ludlow (Bellevue, WA), Caroline Lalive (Steamboat Springs, CO) and Kaylin Richardson (Edina, MN) sport their new Spyder Team jackets highlighting new sponsor Audi. (Photo Credit: Audi of America, Inc./Doug Haney)
Audi of America, Inc. just announced that it is the official automotive sponsor of the U.S. Ski Team. The partnership includes sponsorship of both the Team and key U.S. events.
Building on Audi's global commitment to skiing, as the title sponsor of the Audi FIS Alpine World Cup, Audi of America will be the official automotive sponsor of the U.S. Ski Team, supplying vehicles to the U.S. Ski Team in the United States and Europe across all its teams including alpine, cross country, freestyle, nordic combined and ski jumping.
In addition to the Team sponsorship, Audi will be the title sponsor of the women's Audi Aspen Winternational FIS World Cup in Aspen, Colo., Dec. 7 - 9 where Olympic champion Julia Mancuso and World Championship medalist Lindsey Vonn will be among the favorites.
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models. |GlobalGiants.com|
Edited & Posted by Editor | 8:27 AM | Link to this Post
November 23, 2007
APPLE INC. HOLIDAY SHOPPING
Photo: Ryan Harris of New York buys a MacBook at the Apple Store Fifth Avenue shortly after midnight on Friday, November 23, 2007. Hundreds of customers visited Apple's only 24-hour store to buy iPods, iPhones and Macintosh computers as the traditional holiday shopping season got underway. (Apple Inc.) |GlobalGiants.com|
Edited & Posted by Editor | 12:38 PM | Link to this Post
November 17, 2007
Hayden Panettiere Selected as the New Face of Dooney & Bourke
Continuing with the mega successful introduction of his trend collection over the past five years, designer Peter Dooney introduces a new collection targeted to today's young consumer with the introduction of The Hayden Bag.
To symbolize the spirit of the collection, Dooney & Bourke has collaborated with actress Hayden Panettiere, currently starring in NBC's hit show Heroes, as this season's guest designer for their upcoming national ad campaign. The campaign is set to debut in December.
As a Dooney & Bourke face, Panettiere follows in the footsteps of leading ladies Mischa Barton, Lindsay Lohan and Emma Roberts. For the current season, Panettiere began by describing what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. In Dooney & Bourke's design studio in Florence, Italy, Peter Dooney along with the design team, were able to transform Hayden's ideas into the limited edition Hayden Bag.
According to Dooney & Bourke, they have, for thirty years, built their reputation as a leader in the accessories market with their commitment to superior materials, expert craftsmanship, and classic styling. |GlobalGiants.com|
Edited & Posted by Editor | 12:02 PM | Link to this Post
November 14, 2007
CHRYSLER LLC VACATION WINNERS
Photo: Lonna Schindler, center, shows her excitement after her team, Don Schindler, right/back, Dustin Schindler, 13 (orange cap), and Brandon Schindler, 12, (behind Lonna) won a family vacation in the "Dodge VANtastic Holiday Voyage" competition held at Southdale Center in Edina, MN on Nov. 13. The Schindler family was one of several teams that demonstrated their vacation packing skills for a chance to win $5,000 and a 10-day family vacation in a 2008 Dodge Grand Caravan. |GlobalGiants.com|
Edited & Posted by Editor | 5:52 AM | Link to this Post
November 12, 2007
Lincoln's New Marketing Alliance With Hip-Hop Artist Common
Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.
Photo: Grammy winning artist Common on location in front of the legendary Regal Theater in Chicago for the 2008 Lincoln Navigator commercial shoot. (Lincoln Mercury)
LOS ANGELES, Nov. 12 -- American luxury brand Lincoln announced today a multifaceted marketing partnership with Grammy Award-winning performer "Common" to promote the 2008 Lincoln Navigator and other brand initiatives.
Through an exclusive partnership with Lincoln, Common will appear in national television broadcast, radio and print advertisements, primarily focused on the all-new 2008 Lincoln Navigator. The first of the ads, titled "Common," will debut nationwide USA on November 25 during NFL Sunday Night Football on NBC, and later appear on general market and urban schedules. The commercial spotlights the people, places and experiences that shaped his life in his hometown of Chicago. It segues to his present-day life as an enterprising, multitalented individual, continuing to reach higher, yet still deeply rooted in his community. The print and radio ads will premiere in 2008.
Lincoln will additionally work with Common in developing other online and offline cross-promotional and marketing programs across his diversified businesses, including the licensing of songs for creative executions for television and the Web, tie-ins with Common's books and hat lines, as well as alignments with his concert tour. Common will also perform and make personal appearances on behalf of Lincoln at auto shows and dealer events, and be an integral component of the annual multiple-city Lincoln Lounge events. |GlobalGiants.com|
Edited & Posted by Editor | 11:29 AM | Link to this Post
November 5, 2007
Gap and Vespa Introduce the 2007 Limited Edition Vespa LX 50 in a Custom 'Crazy Stripe' Design
SAN FRANCISCO, Nov. 5 -- For the first time, Gap and Vespa have partnered to design the 2007 Limited Edition Vespa LX 50 in a custom "Crazy Stripe" design by Gap. This collaboration is a first for Gap and brings together two brands known for classic style, Vespa as a symbol of Italian style and elegance and Gap as the brand known for classic, casual American design.
Holiday shoppers in New York, San Francisco, Los Angeles, Chicago, and Las Vegas will have the opportunity to check out the 2007 Limited Edition Vespa LX 50 on display in select Gap stores from November 15 to December 3, 2007.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world's leading manufacturers of two-wheel motor vehicles. With over 6,300 employees in 50 countries and an annual production of more than 680,000 vehicles, the Piaggio Group has a consolidated leadership in the European 2-wheeler market. Piaggio ended 2006 with more than 300 dealers in the US, and an over 20 percent share of the US scooter market for Piaggio and Vespa scooters. |GlobalGiants.com|
Edited & Posted by Editor | 7:25 AM | Link to this Post
November 4, 2007
Microsoft donates more than $72 million to 25,000 nonprofits
Former President Clinton Joins Microsoft CEO Ballmer to Hail Giving Record.
Photo: Microsoft CEO Steve Ballmer and former president Bill Clinton announced the results of the annual Microsoft Giving Campaign in a news conference following Mr. Clinton's address to Microsoft employees.
REDMOND, Wash., -- Microsoft Corp. marked the end of its annual giving campaign by hosting former President Bill Clinton for a campus visit. Clinton, joining Microsoft CEO Steve Ballmer to reveal the results of this year's campaign, told an audience of more than 1,000 employees and thousands more watching via webcast that every individual, regardless of status or income, can help solve global challenges such as climate change and poverty.
A Microsoft tradition for 25 years, the giving campaign is a dedicated season of employee involvement and contributions that takes place each October. Microsoft employees donate to thousands of nonprofit organizations working to improve lives. In addition, Microsoft matches U.S. employee donations, dollar for dollar, up to $12,000 per person per year. This year, employee donations and Microsoft's matching contributions of cash and software totaled over $72 million. |GlobalGiants.com|
Edited & Posted by Editor | 11:56 AM | Link to this Post
October 27, 2007
Mercedes-Benz Introduces Sound Logo
Photo: Hans Tempel, President and CEO of DaimlerChrysler Japan and Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars at the October 2007 Tokyo Motor Show.
Acoustic logo to enhance new brand image:
Stuttgart - As part of its new brand image, Mercedes-Benz is, for the first time, introducing an "acoustic trademark": the new sound logo, which will be used in all ad broadcasts starting on November 1, 2007.
Combined with a new film fade-out, the distinctive sound serves to focus attention more sharply on the star as the Mercedes-Benz trademark.
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"Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable," said Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. |GlobalGiants.com|
Edited & Posted by Editor | 7:06 AM | Link to this Post
October 22, 2007
Bob Dylan and XM Featured in Integrated Marketing Campaign for Cadillac
Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature.
WASHINGTON, Oct. 22 -- Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his XM Radio show, "Theme Time Radio Hour." The campaign, which begins today, highlights XM as a standard feature in the Escalade through TV, online and print. Cadillac has been a leading luxury automotive brand since 1902. Cadillac is a division of General Motors (NYSE:GM).
XM (NASDAQ:XMSR) is America's leading satellite radio company with more than 8.2 million subscribers. XM is also a leader in satellite-delivered entertainment and data services for the automobile market. Through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota, XM is available in 140 different vehicle models for 2007. |GlobalGiants.com|
Edited & Posted by Editor | 12:28 PM | Link to this Post
