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Siemens Electrical Engineering.
To supply the world's enormous energy requirement will require a wide mix of technologies already available today and new technologies over the entire energy chain, from extraction and production to distribution and consumption. The world needs solutions that are economical and environmentally benign and that save resources. Siemens is meeting this challenge by providing innovative products, services and solutions worldwide for a climate and environmentally-friendly and economic power generation as well as power transmission and distribution.
Edited & Posted by the Editor | 7:06 PM | View the original post
UNITED COLORS OF BENETTON WOMEN’S COLLECTION
Glamorous is the adjective that best describes United Colors of Benetton’s
collections for the next autumn-winter season. Collections focused on fashion
trends without going over the top. Well-established expertise helps to broaden
the knitwear content. Restraint, good taste and an undisputed ability to choose
and offer only what women really want: to be well dressed and very lovely.
Neo Noir for chic minimalists whose femininity shines through even under men’s fabrics and outfits. Straight trousers, Bermudas with turn-ups above the knee, blazers (some with a faux fur collar), simple coats or others with the touch of a thin loose belt, figure-hugging leather bombers, rigorous wool or nylon mid-length jackets. And edgier styles: a short cape, a spencer-bolero with a stand-up collar and a pleated skirt which is also in a surprising puffball version. The knitwear’s main features include large collars, neck openings with or without buttons, combinations of different yarns and wool weights, and black-and-white jacquard. In addition to the colour that gives its name to the range there is a sober brown, a classic charcoal and frivolous touches of white, pale blue and bluey-mauve.
Postcards from ... the dots are obligatory because the inspiring “where” is not well defined: the Los Angeles of Marlowe’s trench coat; the icy north of textured knits; the Paris of light, almost summery little silk dresses; the English countryside of jodhpurs; the yacht clubs of the French Riviera or the Costa Smeralda of the “nautical” caban jackets; the upmarket ski resorts of the down- filled overwear and the knitted waistcoat that brushes the ground like a regal train. The palette is composed of milky-white, golden beige and dun with antique rose seasoned with a light hand and with soft, fleecy knitwear symbolised by the shrug.
Something poetic: the country style’s romanticism and rough sweetness. Material combinations create the mood: tiny silk flowers married to tweed and herringbone; velvet with Shetland wool; tartan with heavy cotton; imitation leather and faux fur mix with striped knitwear. And that’s not all. Even the classic styles mix together: the duffel coat has caban details; the bomber is built like a blazer; the men’s coat is edged with dressing gown-like frills; the hunter’s jacket is made of coated Prince of Wales check. All have the air of a style collector’s classic must-haves given a new creative twist. Knitwear is everywhere with different stitches and yarns, mixtures of lines and modelling and incredible high points – to mention just one, the jacquard cardigan with “rounded” styling, a little bit shawl, a little bit redingote.
Bazaar Kashgar: of the Orient it has the jewel colours –teal, claret and pink-set amidst impenetrable, mysterious black; the silk and floral motifs; the discreet femininity of lace, trimmings, gatherings and sheer effects; the proportions and construction of dresses and blouses always with a high waist and tribal mood. Faux Karakul and textured wool for the main overwear. Lots of knits: layered, draped, low-cut, edged, matched with fanciful scarves.
The way we are is a “young” story of denim trousers, miniskirts, knee-length skirts, pedal pushers and Bermuda shorts wittily matched with important, elegant pieces. The very haute couture pastel hound’s tooth short jacket with a “string” of woollen pearls; the Tyrolean-style boiled-wool spencer; the purple-hibiscus English duffel coat; the black trench coat of the serious New Yorker; the airman’s down-filled bomber jacket; the rapper’s fleece jacket lined with faux fur. Denim blue, black and lots of strong colour underline the brand’s constant theme.
Edited & Posted by the Editor | 8:25 PM | View the original post
Exclusive series to include young designers as they develop ultra-clean concept vehicles for 2027.
Discovery Channel and GM are taking viewers behind the closely guarded doors of GM Design and into the minds of the automaker's innovative, forward thinking designers as part of a new, four-part documentary. Set to debut in 2007, the Discovery Channel program will examine the future of automotive engineering - from design and alternative fuel sources to advanced materials and in-vehicle electronics.
With exclusive access to the GM Design internship program, the documentary will include elite young designers as they develop eight vehicles - each based on GM's advanced hydrogen fuel cell technology - from initial sketches through digital models to finished design properties.
Along the way, viewers will get a rare look at the design studios, confidential proving grounds, aero labs and engineering centers that continue to yield amazing advances in automotive development.
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
Discovery Communications, Inc. is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories.
"In working with GM, we are providing valuable information to consumers about how today's automotive designers and tomorrow's innovators are working to solve the challenges that impact so many of us on a daily basis," said Jane Root, executive vice president and general manager, Discovery Channel, The Science Channel and Military Channel. "Using GM as a backdrop for advancements in automotive design and engineering, Discovery Channel ultimately provides viewers with knowledge of how their lives will be impacted."
GM's eight design interns will help put a human face on the challenges facing the next generation of car designers. Each summer GM hosts interns from top schools, challenging them with real-world projects that enhance their skills and help them master the latest design technology. The program also helps GM recruit future designers for its network of 11 global design centers.
"GM Design's intern program allows students to create future vehicles in a working design center using the latest in methods and technology," said Ed Welburn, GM Vice President, Global Design, and an alumnus of the GM Design intern program. "My internship at GM, under the leadership of Bill Mitchell, nurtured my passion for design and helped prepare me for a career that I love. Our goal is to do the same for this year's interns."
CBS Productions is producing this documentary for Discovery Channel. For Discovery Channel, Charlie Parsons is the executive producer and for CBS Productions Rob Cohen is the executive producer and Matt Bennett is the senior producer.
Edited & Posted by the Editor | 11:33 AM | View the original post
adidas presents 32 football boot designs, inspired by the team colours of the 32 nations participating in the 2006 FIFA World Cup™. Every nation will have its very own +F50 Tunit design featuring a variety of country colours and details. Some of the shoes will be widely available in retail, others will be produced in limited editions only. The +F50 Tunit 32 designs will only be made available as upper components of the modular TUNIT concept.
During the 2006 FIFA World Cup™, the +F50 TUNIT 32 concept will also be endorsed on the field of play. Amongst the athletes wearing the product will be players such as Lionel Messi (Argentina and FC Barcelona), Lukas Podolski (Germany and 1. FC Cologne), Zé Roberto (Brazil and FC Bayern Munich), Nigel de Jong (Holland and Hamburg SV) and Nicolas Anelka (France and Fenerbahçe).
Lionel Messi: “I think the boot designs look great and the amount of stories and details that have gone into each and every one of them is amazing. But obviously, I personally believe the Argentina boot is the most beautiful one of all. I’m really looking forward to the World Cup and these boots obviously make me feel even more excited!”
+F50 TUNIT Technology
• The lightweight Chassis provides reduced weight through less material usage. This chassis also features the ClimaCool upper. This chassis weighs 75gr.
• The Comfort Chassis provides additional comfort, cushioning and shock absorption at high pressure points, such as the heel and the forefoot ball area. This chassis weighs 84gr.
• The Orthopaedic Chassis features reductions in the sock liner to allow the usage of personal orthopaedic in-socks.
• The specially developed adiHex micro fibre is thin, soft and strong. The use of this unique material allows adidas to produce a very lightweight, yet highly resistant performance boot. The end result: a stunning looking, incredible durable, very comfortable and easy to maintain football boot.
• ClimaCool provides a 360° cooling effect for the entire foot through the adiHex/mesh upper construction and ventilation cut-outs in the outsole.
• The lace cover provides a cleaner kicking surface to reduce missed shots and passes.
Edited & Posted by the Editor | 6:10 AM | View the original post
A Fan Park "adidas World of Football" modelled on Berlin’s Olympic Stadium.
adidas has just presented the adidas WORLD OF FOOTBALL, a 40,000 square meter football park in front of the German parliamentary building. The heart of the site is the replica of Berlin’s Olympic Stadium which will provide almost 10,000 fans with a unique public viewing experience at all games of the 2006 FIFA World Cup™ and with great entertainment acts.
One day before the 2006 FIFA World Cup™ kicks off, the ZDF Ticket Show will mark the official opening of the adidas WORLD OF FOOTBALL. Numerous celebrities from sport, showbiz and politics will give away the last 2006 tickets for the FIFA World Cup™.
Open every day from noon until midnight during the 2006 FIFA World Cup™, the main entrance to the adidas WORLD OF FOOTBALL is located opposite the Reichstag building. The adidas WORLD OF FOOTBALL also offers much more than the purely stadium-linked activities: exciting football stations and an attractive entertainment program are set up around the park.
Edited & Posted by the Editor | 7:25 AM | View the original post
The Boeing Company (NYSE: BA) and Continental Airlines (NYSE: CAL) have announced that the airline has ordered another 10 787-8 Dreamliners and an undisclosed mix of 24 Next-Generation 737s as part of Continental's ongoing growth plans.
This order brings to 20 the number of 787s the airline has on order, the most of any U.S. airline. The value of the 10 new 787s and 24 737s is approximately $3 billion at average list prices.
With the 787 Dreamliner, Boeing continues its leadership and innovation with a mostly composite airplane that consumes 20 percent less fuel, provides airlines with up to 60 percent more cargo revenue capacity and offers passengers a better flying experience. The 787 sets the standard for interior passenger comfort, allowing higher cabin humidity, lower cabin altitude, wider seats and aisles, innovative LCD lighting, larger windows and unmatched stowage capacity.
The first of Continental's 787s will deliver in 2009. The Next-Generation 737s contained in the new order are scheduled to begin delivery in 2008.
"The game-changing 787, in combination with the popular 777, will provide Continental with long-range, fuel-efficient capability and the fleet flexibility to react to an ever-changing market," said Mike Bair, Boeing vice president and general manager of the 787 program.
With today's order, Boeing now has 403 orders and commitments from 29 carriers worldwide for the Dreamliner. Continental was the first major U.S. carrier to commit to the technologically advanced 787, which is slated to enter service in 2008.
Edited & Posted by the Editor | 7:59 AM | View the original post
Since its creation by Jack Heuer in 1964, the Carrera chronograph has been one of TAG Heuer’s most iconic models, celebrated as much for its design as for its technological prowess. It derives its name from the Carrera Panamericana Mexico, a famously difficult car race of the 1950s.
TAG Heuer has recently released several new models of this emblematic timepiece, all in keeping with the elegant, sporty and authentic character of the original. Two new Carrera tachymeters were launched at the end of 2005: a model with chocolate-brown dial, tachymeter and bracelet; and a model with blue dial and tachymeter and steel bracelet.
This new sporty chronograph is available from April 2006.
"The brand-new Carrera Tachymeter Racing is targeted at fans of strong sensations. Furnished with a tachymeter on its fixed bezel for calculating speed, it pays homage to the great motor racing legends and “gentleman drivers.” Its rubber bracelet, partially perforated, is inspired by the mythic universe of racecar driving in the 1950s, and the red needles and massive beveled indexes on the black dial call to mind the speed counters on classic racecar dashboards."
"More than a new version of a model that already enjoys cult status, this new addition to the distinguished line perpetuates its historic heritage and the passion that fuels it. More sporty than ever, the Carrera Tachymeter Racing is, like all Carrera chronographs, an object of desire and audacity, timeless and indispensable."
Edited & Posted by the Editor | 7:19 AM | View the original post
To celebrate 50 years of design innovation, Braun recently organized a series of events kicking off with an exhibition at London’s Royal College of Art. The exhibition showcased Braun’s design past, present and future with archival products, photographs and concept models.
Braun’s celebration of 50 Years of Design Innovation reflects the company’s far-reaching influence on product design since its iconography and philosophy was first recognised at the 1955 Düsseldorf Broadcast Exhibition.
Germany-based Braun GmbH, a subsidiary of The Gillette Company, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from oral care products and beauty products to household appliances. Braun products enjoy worldwide distribution.
Edited & Posted by the Editor | 7:42 AM | View the original post
SISLEY: Men’s Collection.
Benetton has announced the Sisley Men's fashions for winter 2006
No banal “fashion” for the Sisley man in winter 2006, but
something more: sophistication, style, culture and topicality.
Each kind of apparel is rich in content, innovation, creativity
and, of course, elegance – even in those cutting-edge looks that
seem to express themselves through provocation and a break with
tradition. Aesthetic shocks which nonetheless speak of fine
tailoring, of design research and a demanding passion for
beautiful things.
City blues: the cool executive’s formal style lowers its guard
and gives in to sentimentalism. A nostalgic heart beats under
that sober pewter-grey suit, so turtleneck sweaters and pink
shirts appear together with indigo jeans, a coat in a milky-
white shade or with tone-on-tone micro patterns, a blue velvet
blazer, a sand parka and a sleeveless pullover with an
intellectual air, to wear with a white shirt and purple silk
tie.
From Russia with love: the world’s 007s spy no more, the
barriers are down, the iconographies of East and West mingle
together. The result is a tongue-in-cheek blend of denim and
dress uniforms, military shirts complete with medals and urban
bomber jackets, short nylon jackets from beyond the Iron Curtain
and suburban sweatshirts, Red October pullovers and caban
jackets, sneakers on their feet and soldiers’ field service caps
on their head. And permeated throughout with Cyrillic graphics
and post-Soviet symbols.
Revolver: or, even the baddies want to look good. Pitch black
and shiny rain straight from goth comic strips and mystery
science fiction create dark suits, nylon or nappa short jackets,
down-filled blazers, tight jeans, zipped or V-neck pullovers
over gangster-stripe or optical white shirts. Nail buttons,
studs, zips and other nickel details add force to force.
North east: the casual style gets adventurous and starts
exploring, travelling north to absorb local colour: ice, tundra,
birch, embers, salmon. Casual moleskin, wool or corduroy
overwear to wear with garment-dyed tartan trousers, chunky
frogged sweaters. Fleece and jacquard wool jackets are worn
easily with jeans or multiple-pocket army-green cotton trousers.
Mottle flammeÌ sweaters to wear under a musher’s parka. Patchwork
polo shirts and tartan shirts emphasise an adventure style that
most people will wear in town too.
Edited & Posted by the Editor | 2:36 PM | View the original post
SISLEY: Women’s Collection.
Increasingly acclaimed as a trend-setting brand, each season
Sisley presents cutting-edge styles in tune with the
international fashion mood. Perfectly in harmony with the latest
trends, yet with the good taste and restraint needed to give
pleasure. Femininity is the byword for next winter’s collections
and is seen everywhere, even in the more masculine styles or the
most sporty or casual fabrics.
City chic: an urban look, 24/7 sophistication. Black, blue and
hints of pink colour the whole wardrobe, with updated 19th-
century touches of lace, frills and jabots. Close-fitting coats
with decorative buttons or wrapover, tie-belt cloaks are worn
over clingy skirts and polo-neck sweaters. The Empire-line
sheepskin jacket marries low-waisted trousers. The power suit
opens to reveal sheer jersey sweaters, knotted or frilled, and
the seductive all-day dress goes from knitted fabric to velvet
and from jersey to printed silk crepe to emphasise a tongue-in-
cheek, self-confident brand of femininity.
Uptown girl: the aggressive style acquires a fair amount of
cheekiness. Lingerie T-shirts go with army-style overwear -
especially an updated version of the flying jacket in faux mink
– generously low-cut pullovers, ultra-romantic shrugs, sprayed-
on jeans that leave nothing to the imagination and microskirts
for fantastic legs. The treated and softened wool and cotton
fabrics are coloured in faded shades of grey, teal and purple.
Baby baby: acrobatic creativity, in other words childish
shaping, masculine fabrics and feminine colours. The triple pike
jump is executed perfectly et voilà: a supremely wearable
wardrobe. White and red overwear makes a striking difference: a
little coat worthy of the “clever pupil”; a double-breasted
jacket in herringbone wool with a deep knitted band around the
waist; a Prince of Wales check short jacket with a college look.
Soft low-waisted dresses of printed jersey with a plastron and
dolly styling, or silk crepe with Art Nouveau bouquets. Soft
angora or mohair baby knitwear with inlays and different
stitches.
Crossroads: in other words the point where different moods,
atmospheres and influences, which started from who knows where,
meet together. The colours and style of the English countryside
are seen in the tweed trousers worn with a heavy knitted jacket
with a Torchon collar, and in the high-waisted velvet check
blazer worn with a Prince of Wales check wool/cotton gathered
skirt. Another mood for the rather masculine vintage coat worn
over faded jeans; yet another, vaguely gipsy, for the flouncy
denim skirts worn with loose, floral blouses, or voile skirts
with purple and green flower sprays worn with long, clingy
jersey T-shirts. The colours are earthy with bold dashes of
saffron, sage and sky blue.
Street kick: a style born in the street and worn for fun.
Colours on denim, colours on blue and army green, colour on
tartan and more colour on padded jackets. Wool cloth, heavy
cotton, velvet and fleece together with denim create easy-to-
wear clothes with something of the gym and something of the
army: the tracksuit jacket, the short jacket, the Bermudas, the
warm pullover, the sleeveless cardigan, oversize or leather
trousers.
Edited & Posted by the Editor | 2:35 PM | View the original post
Powerful, Higher Capacity Rechargeable Cells from Duracell.
Duracell has just announced the latest additions to its rechargeable battery line designed to meet the growing demands of high-drain devices like digital cameras.
The new nickel-metal hydride (NiMH) batteries, which include 2650 mAh AA and 1000 mAh AAA cells, are arriving on mass market, drug, grocery and electronic store shelves from May 2006.
This introduction builds upon Duracell's extensive line of rechargeable battery solutions, including the Duracell 15-minute charger, which was introduced earlier this year.
Duracell's rechargeable products offer strong value for frequent digital camera users, such as those who use their cameras at least once a week.
Part of The Procter & Gamble Company, Duracell is the world's leading manufacturer and marketer of alkaline batteries. Its brands hold the No.1 position in North America, China, Europe, Latin America and Africa. Duracell offers a complete portfolio of power solutions for every type of digital camera user including: Duracell Ultra Digital, a premium alkaline battery for occasional digital camera users; Duracell PowerPix, a new disposable battery for moderate users; and Duracell Rechargeables, Nickel Metal Hydride (NiMH) batteries and chargers for very frequent digital camera users.
P&G (Procter & Gamble) has one of the strongest portfolios of quality brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette and Braun.
Edited & Posted by the Editor | 3:19 PM | View the original post
From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food company.
Nestlé’s trademark of birds in a nest, derived from the founder Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition.
Nestlé has around 247,000 employees worldwide, operates 500 factories in approx. 100 countries and offers over 8,000 products to millions of consumers universally.
Nestle's best known brand is Nescafé - a combination of Nestlé and café. Nescafé, the first commercially successful soluble coffee, was introduced in Switzerland in 1938.
Others products marketed by Nestle include Baby Foods, Breakfast Cereals, Chocolate & Confectionary, Beverages, Bottled Water, Dairy Products, Ice Cream, and Prepared Foods.
Edited & Posted by the Editor | 3:23 PM | View the original post
Owners choose Cadillac CTS in AutoPacific's Vehicle Satisfaction Award.
Cadillac CTS has been a trend-setter in auto design, a hit with consumers and industry experts. Now according to a recent survey, luxury sport sedan owners say CTS is the most satisfying car in its class. CTS earned first place in the Entry Luxury Car category in AutoPacific’s recent Vehicle Satisfaction Awards.
Cadillac CTS Navigation System
AutoPacific’s Vehicle Satisfaction Award comes directly from vehicle owners’ input of their experience with their vehicle. In the survey the owners of Entry Luxury Cars found Cadillac CTS to be the most satisfying, in a category including many of the top luxury brands.
Cadillac is a division of General Motors. General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931.
“Everyone has opinions about cars, but ultimately the strongest voice belongs to the buyer,” said Jim Taylor, Cadillac general manager. “We’re very proud that CTS has been so consistently strong in terms of earning, and then satisfying, luxury car buyers.”
CTS has logged sales increases in each of its four years in the market, helping Cadillac reach overall gains every year in this era. CTS sold more than 61,000 units in the U.S. in 2005, compared to roughly 38,000 units in 2002, the year it debuted, representing an increase of 60 percent over that period. This sustained sales growth is counter to conventional industry logic that says a new car’s hottest sales occur shortly after launch, followed quickly by a plateau.
“CTS is one of the fundamental parts of Cadillac’s renaissance, signaling our return to rear-wheel drive performance and dramatic design,” Taylor said. “It is successful on many levels, inviting new luxury buyers to Cadillac and helping change opinions.”
Cadillac has even extended CTS into the ultra-competitive arena of motor sports. The CTS-V racecar, based on the 400-hp CTS-V production car, won the 2005 Driver and Manufacturer’s titles in the SPEED World Challenge GT class.
Edited & Posted by the Editor | 7:08 PM | View the original post
SEATTLE, May 2006 - The Boeing Company, in conjunction with International Lease Finance Corp. (ILFC), held delivery ceremonies yesterday with Shanghai Airlines for the airlines newest Next-Generation 737-800. The airplane is the 600th Boeing aircraft delivered to ILFC and will join 11 other Next-Generation 737s that ILFC currently leases to Shanghai Airlines.
Established in 1985 in China's largest city, Shanghai Airlines operates 39 Boeing jetliners including 20 Next-Generation 737s, 13 757-200s, five 767-300s and one MD-11 freighter. The carrier operates more than 100 domestic routes and six regional services to neighboring countries and areas in Asia.
Edited & Posted by the Editor | 3:06 PM | View the original post
All-New Acura Light Truck Lineup Takes Center Stage.
Honda Acura has recently unveiled three new vehicles at the New York International Auto Show. This includes the world debut of the MD-X Concept SUV. In addition, a production version of the all-new RDX performance luxury SUV made its debut. Finally, an Acura powered-race car was unveiled along with the announcement that it would campaign in the 2007 American Le Mans Series (ALMS).
"All three vehicles represent Acura's passion for providing the best in automotive performance and technology," said John Mendel, senior vice president, Auto Operations. "From the sporty RDX, to the exciting MD-X Concept, to the world-class Acura ALMS race car, Acura is moving ahead of the competition and into the fast lane."
Other Manufacturers who participated include Audi, Porsche, BMW, Ferrari, Lexus, Aston Martin, and Chevrolet.
Edited & Posted by the Editor | 2:36 PM | View the original post
The Levi’s Brand Launches First iPod Compatible Jeans Worldwide.
SAN FRANCISCO: The Levi’s brand is launching a wearable technology revolution with the introduction of new Levi’s RedWire™ DLX Jeans available worldwide in fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts an innovative and fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans’ watch pocket to enable easy operation of the iPod.
Invented in 1873 by Levi Strauss, Levi’s Jeans are the original jeans. The Levi’s brand offers the wide range of fitting jeans on the market. Levi’s Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world.
“The Levi’s RedWire™ DLX Jean is the latest extension of the Levi’s brand leadership position by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle,” said Robert Hanson, Levi’s U.S. brand president. “In designing the jeans we considered both function and fashion – the result is a uniquely functional, yet stylish, great fitting jean."
Design features include:
• Easy Pocket Storage – An iPod docking cradle is built into the jeans and is “invisibly” housed within a side pocket. The Levi’s design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod “bump” in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.
• “Hip” Controls – A special joystick remote control is externally designed into the jeans’ watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from the pocket.
• Handy Wire Retractor – A handy retractable headphone unit has been built directly into the jean to help prevent tangles and efficiently manage the iPod earphone wires.
The new Levi’s RedWire™ DLX jeans have been developed to be practical and leading-edge in their aesthetic. A crisp white leather patch and joystick, bluffed back pockets with hidden stitching, and clean minimalist buttons and rivets allude to the iPod’s famously pure design. Special care has been taken to marry the physical design with a great-fitting jean.
Edited & Posted by the Editor | 3:12 PM | View the original post
Boeing has launched the 747-8 family of commercial airplanes, including the 747-8 Intercontinental passenger airplane and the 747-8 Freighter.
Entry into service is scheduled for September 2009, starting with freighter operator Cargolux of Luxembourg.
Edited & Posted by the Editor | 7:37 AM | View the original post
An elegant camera clamshell for the business environment and beyond.
Sony Ericsson has just announced the Z710, the camera phone that will appeal to the hard working person looking for a phone to fit an intensive business and private life. This EDGE-capable clamshell packages a suite of advanced business and multimedia features in a sophisticated and stylish design.
“The Z710 is perfect for business and personal use,” says Jan Wareby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “It offers many features that today’s business people expect in a phone such as easy synchronisation with a PC to keep calendar and contacts up to date and its sophisticated, yet casual design fits today’s professional lifestyle.”
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
Z710 Business-friendly features include push e-mail support and RSS feeds for news updates and traffic reports direct to your phone. PC tools include synchronisation of your phone book and calendar as well as USB 2.0 support. A 64MB Memory Stick Micro™ (M2™) is supplied that is expandable to 1GB and can be used to store and transfer any type of multimedia content, including text, graphics, video, stills and audio files.
The Z710 also features the Access NetFront™ full HTML browser. It makes web access on the move as simple as on a PC and EDGE speed means pages download rapidly. It also has the latest Bluetooth™ 2.0 with HDR (high data rate) for fast data transfer with other Bluetooth devices, providing robust, quality connections for accessories such as wireless headsets and handsfree car kits. The Z710 also supports Bluetooth™ streaming in stereo (A2DP) so you can enjoy the full stereo power of the phone’s media player completely wire-free.
The 2 Megapixel camera captures sharp, crisp stills and video and these are easily shared using MMS, Bluetooth™, stored on the Memory Stick or transferred quickly to your PC via USB.
When it’s time for you to switch off, the entertainment suite includes a high performance media player and FM radio with RDS. The media player supports all of the common music file formats, including the new e-AAC+, which dramatically reduces memory space and download time.
The clamshell design allows for a large external LCD screen. This allows many functions to be performed without opening the phone. By using the direct keys next to it, the media player, FM radio, SMS message review, previewing tasks and diary appointments can all be accessed and controlled.
The Z710 is a Quad-band EDGE/GPRS phone available in Twilight Black or Metallic Sand and starts shipping during Q3 2006. It is available in the following variants:
Z710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa and Americas
Z710c Quad Band EDGE 850/900/1800/1900 for Mainland China
Z710 – Features at a glance
* Imaging and messaging
o 262k colors display
o 176x220 pixels TFT display
o Large 1.5” 128x128 4-level white on blue external LCD for quick access
o 2.0 mega pixel camera
o Digital zoom
o Video recording / playback
o 10 MB user memory
o Bundled with 64MB Memory Stick Micro™ (M2™)
o SMS, EMS and MMS
o QuickShare™
o Instant Messaging
o Push-To-Talk
o Adobe picture/video PC SW
* Music
o Media player (MP3, AAC and AAC+, eAAC+)
o Support for m4a
o FM radio with RDS
o Stereo portable handsfree
o PlayNow™ Ring tones
o PlayNow™ Games
o Streaming Audio/Video
o Java MIDP 2.0
o 3D games
o Music and Video DJ
o OMA DRM phase 2
* Connectivity
o EDGE Quad-band 850,900,1800,1900
o GPRS class 10
o EDGE class 10
o Bluetooth™
o Memory Stick Micro™ (M2™) support
o USB 2.0 support with USB cable provided in the box
o PC Tools & Software
o Infrared
o WAP 2.0
o Full HTML Browser
o RSS Feed
* Accessories
o Bluetooth™ Headset HBH-PV705
o Bluetooth™ Headset HBH-610 with outstanding digital sound and Auto pairing™
o Desk Stand CDS-60: talk, charge and transfer files simultaneously
o Bluetooth™ Car Speakerphone HCB-100
o Memory Stick Micro™ – M2™ Up to 1 GB
Edited & Posted by the Editor | 8:02 PM | View the original post
GENEVA, May 2006 -- Boeing Business Jets has announced it has won six new orders for the ultra-large-cabin, long-range business jet, increasing total program sales to 108 airplanes. There are currently 86 BBJs in service around the world. The fleet has generated more than 199,100 flight hours to date and 81,000 flights, with an industry-leading 99.9 percent dispatch reliability.
Edited & Posted by the Editor | 6:25 PM | View the original post
Brand To Be Reenergized with Breakthrough Advertising Campaign and Packaging Update.
Atlanta, May 2006 - Beginning this summer, Sprite, the number one lemon-lime soft drink, is back in a bold, breakthrough way. Focusing on the brand's refreshing "Lymon™" taste, in the U.S. Sprite will hit the streets in full force with an array of programs that includes a new advertising campaign and the first packaging update since the early 90s.
The brand relaunch begins on May 23 at Guastavino's in New York at the first Sprite Street Couture Showcase. The exclusive event will feature collections from five of fashion's top streetware designers, including Etnies, LRG, Rocawear, Triple Five Soul and WESC, as well as an influencer after party.
Sprite's relaunch will be fueled by the Sprite "SubLYMONal™" advertising campaign.
"SubLYMONal is a totally integrated marketing message that focuses on Lymon, Sprite's proprietary lemon-lime flavor formula, which makes Sprite among the world's most thirst-quenching soft drinks," said Don King, Group Director, Sprite, Coca-Cola North America. "As a brand that focuses on young people, Sprite deserves arresting advertising that cuts through the monotony of ordinary commercials, and this multi-faceted campaign does just that.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
People will be able to find special codes embedded in the commercials that can be entered at the brand's new website, www.SubLYMONal.com, to unlock exclusive content. The site allows people to actually interact with the advertising and it provides different ways for them to create their own "SubLYMONal" experiences.
"Through the 'SubLYMONal' campaign we have created our own proprietary tongue-in-cheek science that is designed to insert Lymon into the brains of teen consumers," continued King. "SubLYMONal still echoes the "trust your instincts" message of the "Obey Your Thirst" campaign, but it is focused on reminding people that Lymon tastes so good."
In addition to the "SubLYMONal" campaign, Sprite's packaging graphics have been completely redesigned. The new packaging design features the familiar silver, green and blue colors as well as the Sprite brand name and bubbles. The updated imagery is enhanced by the inclusion of a new "S" brand icon that will be featured on all packaging and marketing elements.
Edited & Posted by the Editor | 9:16 AM | View the original post
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