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July 25, 2020

Porsche Ranks Highest Overall in J.D. Power APEAL Study

Porsche USA

Porsche USA

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Photo: Porsche 911 Carrera 4S. Porsche ranks highest overall in the J.D. Power APEAL Study.

ATLANTA, July 22, 2020 — U.S. customers have rated Porsche highest among all automotive brands in the J.D. Power 2020 U.S. Automotive Performance, Execution, and Layout (APEAL) Study. It was the second year in a row that Porsche took the top position in the annual study of customer experience with owning and driving a new vehicle.

“I am gratified at how excited our customers are with their new dream cars,” said Klaus Zellmer, president and CEO of Porsche Cars North America, Inc. “Porsche believes in continuous improvement, and winning the top spot again encourages us to find new ways to delight our drivers.”

The 2020 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes, ranging from the sense of comfort and luxury on climbing into the driver’s seat to the power they feel when they start the engine. These attributes combine into an overall APEAL index score measured on a 1,000-point scale.

Porsche earned 881 points on the 1,000-point scale, compared to the premium brand average of 861. In its 25th year, the study gathered responses from February through May of this year from more than 87,000 purchasers and lessees of new 2020 model-year vehicles.

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, and 718 Cayman; Macan and Cayenne; Panamera; and Taycan. PCNA has its headquarters in Atlanta, Georgia. It is an indirect wholly-owned subsidiary of Porsche AG, Stuttgart, Germany.

Source: Porsche Cars, North America, Inc.

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Edited & Posted by Surender Hastir | 11:33 AM | Link to this Post


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