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January 7, 2021
Kia Motors unveils New Logo and Global Brand Slogan to ignite its Bold Transformation for the future.
Kia celebrates its new face and slogan, declaring the brand’s future transformation.
The new logo features’ symmetry’, ‘rhythm,’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.
Kia discloses a new brand slogan: ‘Movement that inspires.’
Kia sets new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’ during logo unveiling.
Kia Moros would present the new brand purpose and strategy to the world on January 15, 2021.
Seoul, South Korea, January 07, 2020 — Kia Motors Corporation has revealed its new corporate logo and global brand slogan that signify its bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business, the company announced.
The logo symbolizes Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers, Kia explained.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President, and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
Kia revealed the new logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw crewless aerial vehicles (UAVs) launching hundreds of fireworks in a synchronized artistic show, igniting and celebrating Kia’s new beginning. It set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.’
A new brand purpose and strategy to be revealed on January 15, 2021.
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires.’ Details on Kia’s new brand strategy, including the brand purpose and philosophy and application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held on Friday, January 15, 2021.
The new logo’s launch follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. The approach focuses on popularizing electric vehicles and introducing a broad range of mobility services tailored to meet individuals and local markets’ needs and tastes.
Kia Motors is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million cars a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion, and manufacturing facilities in five countries.
Source: Kia Motors Corporation
|GlobalGiants.Com|
KIA | New Logo Unveiling Show.
Edited & Posted by the Editor | 10:56 AM | View the original post
January 6, 2021
Jennifer Lopez Launches 'JLo Beauty' with the tagline — Beauty Has No Expiration Date™
Photos: Jennifer Lopez launches JLo Beauty. Images provided by & copyright © JLo Beauty.
LOS ANGELES, January 5, 2021 — American actress, singer, dancer, fashion designer, producer, and businesswoman Jennifer Lopez introduces JLo Beauty. It is a luxurious skincare collection infused with the expertise and experience of iconic, ageless charm.
The announcement said that Jennifer Lopez is a global superstar; she has undimmable beauty that only gets better with age. The number one question she’s asked is her secret to flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.
According to the new brand, like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.
It all stems from Jennifer’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements, and Sano. Inspired by the Spanish phrase, ‘Vivir Sano,’ Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or Sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more straightforward. She has a sensory experience that serves as a daily reminder that beauty is an inside job, the brand explained.
“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? It is how. It is how I live my life, and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty.
Jennifer was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking for her hero ingredient. Enter the proprietary JLo Beauty™ Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil, and leaf extract that delivers antioxidant protection and is clinically shown to provide all-day moisturization and that star glow.
“Conceived by Jennifer, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name,” the brand announced. “Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.”
The JLo Beauty collection features eight luxury formulas:
- THAT HIT SINGLE IN A GEL CREAM CLEANSER — Brighten. Refine. Soothe.
- THAT JLO GLOW IN A MULTITASKING SERUM — Tighten. Brighten. Hydrate.
- THAT LIMITLESS GLOW IN A MULTITASKING MASK — Tighten. Plump. Radiate.
- THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM — Hydrate. Plump. Nourish.
- THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER — Hydrate. Protect. Soothe.
- THAT FRESH TAKE IN A FIERCE EYE CREAM — Hydrate. Brighten. Smooth.
- THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER — Highlight. Bronze. Diffuse.
- THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT — Nourish. Protect. Soothe.
Source: JLo Beauty
|GlobalGiants.Com|
Jennifer Lopez | JLO BEAUTY | Making the Brand.
Edited & Posted by the Editor | 9:13 AM | View the original post
January 5, 2021
Series production of the Volkswagen Beetle started just after Christmas 1945 in Wolfsburg, Germany.
• British Major Ivan Hirst enables vehicle production in record time with considerable improvisation.
Photo: Volkswagen ‘Markenhochhaus’ Brand Tower with new Volkswagen logo in Wolfsburg, Germany. Image provided by & copyright © Volkswagen AG.
Photo: Series production of the Volkswagen Beetle started just after Christmas 1945 in Wolfsburg, Germany. Image provided by & copyright © Volkswagen AG.
Photo: The Volkswagen “Max” Beetle. Image provided by & copyright © Volkswagen of America, Inc.
Photo: The Volkswagen “Max” Beetle. Image provided by & copyright © Volkswagen of America, Inc.
Photo: Historic VW Beetle. Image provided by & copyright © Volkswagen of America, Inc.
Herndon, VA, USA — On December 27, 1945, the Volkswagen Limousine series production began. Referred to internally as “Type 1” and later became world-famous as the “Beetle,” the vehicle’s unique success story started in Wolfsburg thanks to British Major Ivan Hirst’s strategic vision.
In June 1945, the British Military Government Series assumed the trusteeship over Volkswagenwerk GmbH. Following World War II, production of the Volkswagen Type 1 began with a plan to use the vehicle to perform urgently needed transport tasks within their occupation zone. Senior Resident Officer Major Ivan Hirst played a crucial role in this development, and it was this British pragmatism that finally protected the plant against impending demolition. Hirst’s farsightedness and talent for improvisation made it possible to start automobile production in the years of rationing, under conditions dominated by shortages. With his enthusiasm for technology and cars, his purposefulness, and his different attitude, he successfully transformed a former armaments plant into a civilian industrial company in an impressively short space of time.
The British Military Government issued an order for 20,000 vehicles in August 1945. The start of production was a visible sign of a new beginning and hope at the factory, which had been largely destroyed by World War II. This solution was in line with British policy for Germany, which saw the population’s financial security and prospects as vital elements in developing democratic structures. Democracy found its way into the Volkswagenwerk, and on November 27, 1945, the Works Council elected in a democratic ballot held its constituent meeting.
Nevertheless, there were considerable problems in supplying the workforce with food and living space, and production got hampered by raw material and energy supply bottlenecks. Despite these challenging conditions, the first Volkswagen sedan left the production line shortly after Christmas. By the end of 1945, the factory had produced 55 vehicles.
From 1946 up to the currency reform, the factory produced about 1,000 vehicles per month. It was impossible to make more vehicles with material shortages, rationing, and lack of personnel. The trustees responsible laid the foundations for further growth of the company by exporting the Volkswagen sedan in 1947 and establishing a sales and after-sales service system.
The decision to develop a civilian factory and start a series of production of the Volkswagen Type 1 was the starting point of a unique success story. Thanks to the early restart, Volkswagenwerk GmbH was ideally positioned for the economic upswing. Under the unofficial designation of “VW Beetle,” the car became more popular than almost any other automobile model throughout the world. It was also a record-breaker in terms of production, duration, and volume. Volkswagen only discontinued production of the original VW Beetle in Mexico in 2003, after 21,529,464 vehicles had been manufactured, including about 15.8 million in Germany.
Source: Volkswagen of America, Inc.
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:11 AM | View the original post
January 4, 2021
United Nations: Flag Installation Ceremony for Incoming Non-permanent Members of Security Council.
Photo: Mona Juul, Permanent Representative of Norway to the United Nations, holds the flag of Norway during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: Juan Ramón de la Fuente RamÃrez, Permanent Representative of Mexico to the United Nations, holds the flag of Mexico during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: Martin Kimani, Permanent Representative of the Republic of Kenya to the United Nations, holds the flag of Kenya during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: T. S. Tirumurti, Permanent Representative of India to the United Nations, holds the flag of India during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: Geraldine Patricia Byrne Nason, Permanent Representative of Ireland to the United Nations, holds the flag of Ireland during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: Geraldine Patricia Byrne Nason, Permanent Representative of Ireland to the United Nations, speaks during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Photo: T. S. Tirumurti, Permanent Representative of India to the United Nations, speaks during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.
Source: United Nations, New York
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:11 PM | View the original post
