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— January 2021 —


« December 2020 | Main

January 15, 2021

World Intellectual Property Indicators Report: Trademark and Industrial Design Filing Activity Rose in 2019; Patent Applications Marked Rare Decline


Wipo Report 2020


WIPO

Photo: The Thirty-First Session of WIPO’s Standing Committee on the Law of Patents (SCP) took place in Geneva, Switzerland, from December 2 to December 5, 2019. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPO

Photo The Delegate of Finland at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPOIndia-003.jpg

Photo The Delegate of India at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPOMoldova-004.jpg

Photo The Delegate of Moldova at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPOFrance-005.jpg

Photo The Delegate of France at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPOChina-006.jpg

Photo The Delegate of China at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


WIPOUSA-007.jpg

Photo The Delegate of USA at the Opening of the WIPO Assemblies 2020. The Sixty-First Series of Meetings of the Assemblies of WIPO Member States took place in Geneva, Switzerland, from September 21 to 25, 2020. Image provided by & copyright © WIPO. Photographer: Emmanuel Berrod.


Geneva, Switzerland — Worldwide trademark and industrial design-creation activity rose in 2019 even as the number of global patent applications dipped slightly on weaker demand in IP powerhouse China, WIPO’s benchmark World Intellectual Property Indicators (WIPI) report showed.

Trademark and industrial design filing activity increased by 5.9% and 1.3%, respectively. A 3% decline in global patent applications, the first fall in a decade, was driven by a drop in filings by Chinese residents. Excluding China, international patent filings rose 2.3%.

The annual WIPI report collects and analyzes IP data from some 150 national and regional offices to inform policymakers, business leaders, investors, academics, and others seeking macro trends in innovation and creativity.

The WIPI’s 2019 figures, which pre-date the COVID-19 pandemic, underline the long-building growth in demand for the intellectual property tools that incentivize an increasingly global and digital-focused economy, said WIPO Director General Daren Tang.

“The robust use of intellectual property tools shows high levels of innovation and creativity at the end of 2019, just at the onset of the COVID-19 pandemic,” said Mr. Tang. “The pandemic has accelerated long-building trends by fostering the adoption of new technologies and accelerating the digitization of everyday life. Because IP is so connected to technology, innovation, and digitalization, IP will become even more important to a greater number of countries in the post-COVID world.”

World Intellectual Property Indicators - 2020

(An authoritative annual survey of IP activity around the globe)


• Patents

China’s IP office received 1.4 million patent applications in 2019, more than twice the amount received by authorities in the second-busiest country, the United States (621,453). The U.S. was followed by Japan (307,969), the Korean Intellectual Property Office (KIPO; 218,975), and the European Patent Office (EPO; 181,479). Together, these five offices accounted for 84.7% of the world total.

Among the top five offices, the Republic of Korea (+4.3%), the EPO (+4.1%), and the U.S. (+4.1%) recorded growth in applications, while both China (-9.2%) and Japan (-1.8%) saw declines.

Filings in China declined for the first time in 24 years due to a 10.8% drop in resident applications amidst an overall shift in regulations there, aiming to optimize application structures and improve applications’ quality.

Germany (67,434), India (53,627), Canada (36,488), the Russian Federation (35,511) and Australia (29,758) also featured among the top 10 offices. These offices saw mixed performance. Canada (+0.9%) and India (+7.1%) exhibited growth in filings in 2019, while Australia (-0.7%), Germany (-0.7%), and the Russian Federation (-6.4%) recorded declines.

Offices located in Asia received close to two-thirds (65%) of all applications filed worldwide in 2019 - a considerable increase from 50.9% in 2009 - primarily driven by long-term growth in China. Offices located in North America accounted for just over one-fifth (20.4%) of the world total, while those in Europe accounted for slightly above one-tenth (11.3%). The combined share of offices located in Africa, Latin America, and the Caribbean, and Oceania was 3.3% in 2019.

In terms of filing abroad, which indicates a desire to expand in new markets, U.S. residents continue to lead with 236,032 equivalent patent applications filed abroad in 2019. The U.S. was followed by Japan (206,758), Germany (104,736), China (84,279), and the Republic of Korea (76,824).

Patents in force worldwide grew by 7% to reach around 15 million in 2019. The highest number of patents in force was recorded in the U.S. (3.1 million), followed by China (2.7 million) and Japan (2.1 million). More than half of all patents in force in the U.S. originate from abroad, while domestic applicants accounted for around four-fifths of all patents in force in Japan.


• Trademarks

An estimated 11.5 million trademark applications covering 15.2 million classes were filed worldwide in 2019. The number of types specified in applications grew by 5.9% in 2019, marking a 10th successive growth year.

China’s IP office had the highest volume of filing activity[1] with a class count of around 7.8 million; followed by the IP offices of the U.S. (672,681) and Japan (546,244); the IP office of the Islamic Republic of Iran (454,925) and the European Union Intellectual Property Office (EUIPO; 407,712).

Among the top 20 offices, the largest increases between 2018 and 2019 were in the IP offices of Brazil (+22.3%), Viet Nam (+19.3%), the Islamic Republic of Iran (+18.4%), the Russian Federation (+16.5%), and Turkey (+15.5%).

Offices located in Asia accounted for 70.6% of all trademark filing activity in 2019, up from 38.7% in 2009. Europe’s share declined from 36% in 2009 to 15.4% in 2019. North America accounted for 5.7% of the world total in 2019, while the combined share of offices located in Africa, Latin America, and the Caribbean, and Oceania was 8.3% in 2019.

There were an estimated 58.2 million active trademark registrations worldwide in 2019 - up 15.2% in 2018, with 25.2 million in China alone, followed by 2.8 million in the U.S. and 2 million in India.


• Industrial Designs

An estimated 1.04 million industrial design applications containing 1.36 million designs were filed worldwide in 2019, representing a 1.3% year-on-year increase. China’s IP office received applications containing 711,617 procedures in 2019, corresponding to 52.3% of the world total. It was followed by the EUIPO (113,319) and the IP offices of the Republic of Korea (69,360), the U.S. (49,848), and Turkey (46,202).

Among the top 20 offices, the following three offices reported double-digit growth in design counts: the Russian Federation (+22%), the Islamic Republic of Iran (+19.3%), and Australia (+10.3%).

Offices located in Asia accounted for more than two-thirds (68.4%) of all designs in applications filed worldwide in 2019, followed by Europe (24.3%) and North America (4.2%). The combined share of Africa, Latin America and the Caribbean, and Oceania was 3.1% in 2019.

Designs related to furnishings accounted for 9.4% of global filing activity[2], followed by those related to clothing (8.1%) and packages and containers (7.3%).

The total number of industrial design registrations in force worldwide grew by 7.3% to reach around 4.1 million. The largest number of registrations was in China (1.8 million), followed by the Republic of Korea (358,803), the U.S. (357,959), and Japan (261,669).


• Plant Varieties

China’s relevant office received 7,834 plant variety applications in 2019, up 36% in 2018. It now accounts for over one-third of the plant variety applications filed worldwide. China was followed by the Community Plant Variety Office of the European Union (CPVO; 3,525) and relevant offices of the U.S. (1,590), Ukraine (1,238), and Japan (822). Among the top five offices, China (+36%) and Ukraine (+1.1%) saw growth in filings 2019, while Japan (-6.6%), the U.S. (-1.2%), and CPVO (-0.8%) saw a drop in filings.


• Geographical Indications

In 2019, there were around 55,800 GIs in force worldwide. GIs are signs used on products with a specific geographical origin and possess qualities or a reputation due to that origin, such as Gruyère for cheese or Tequila for spirits. Germany (14,289) reported the largest number of GIs in force, followed by China (7,834), Hungary (6,494), and the Czech Republic (6,071).

GIs in force relating to “wines and spirits” accounted for around 56.6% of the 2019 world total, followed by agricultural products and foodstuffs (34.2%) and handicrafts (3.5%).


• Publishing Industry

Revenue generated by the trade and the educational sectors of the publishing industry of 21 countries amounted to USD 67.3 billion in 2019. The U.S. (USD 23.5 billion) reported the most considerable net revenue, followed by Japan (USD 16.1 billion), the Republic of Korea (USD 6.2 billion), Germany (USD 5.6 billion), the U.K. (USD 5.4 billion), and France (USD 3 billion).

Online sales generated more than half of total trade sector revenue in Sweden (50.1%) and the U.K. (55.2%). The U.S. (43.5%) and Turkey (22%) also had a large proportion of their total trade sector revenue generated by online sales.

The U.K. reported a combined total of around 202,000 published titles covering the trade and educational sectors in 2019. It was followed by the Russian Federation (115,171), France (107,143), Italy (100,266), and Spain (95,849).

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information, and cooperation. A specialized agency of the United Nations, WIPO assists its 193 member states in developing a balanced international IP legal framework to meet society’s evolving needs. It provides business services for obtaining IP rights in multiple countries and resolving disputes. It delivers capacity-building programs to help developing countries benefit from using IP. And it offers free access to unique knowledge banks of IP information.

Source: The World Intellectual Property Organization (WIPO)

|GlobalGiants.Com|

(The Editor is an Alumnus of the World Intellectual Property Organization Academy (WIPO Academy), Geneva, Switzerland.)


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Edited & Posted by Chief Editor | 8:49 AM | View the original post

January 14, 2021

Indian Army signs a $20 million contract with ideaForge to procure SWITCH UAV (Unmanned Aerial Vehicle)

idea Forge UAV

Photo: Indian Army signs a $20 million contract with ideaForge to procure SWITCH UAV (Unmanned Aerial Vehicle).

MUMBAI, India, Jan. 14, 2021 — The Indian Army has signed an approximately $20 million contract for unknown quantities of a high-altitude variant of ideaForge’s SWITCH UAV (Unmanned Aerial Vehicle) to be delivered over one year. The Indian Army awarded ideaForge this contract after it emerged as the only vendor that qualified the operational requirements in an evaluation done in real-world conditions for a fast-track procurement. The deal marks a strategic shift in the Indian defense procurement process as the Indian Army goes on an aggressive modernization drive. It has also cemented ideaForge’s position as India’s largest manufacturer of drones for defense, homeland security, and industrial applications.

SWITCH UAV is an indigenous system built to cater to the most demanding surveillance operations of the Indian Forces. This Fixed-Wing VTOL (Vertical Take-off and Landing) UAV can be deployed at high altitude and harsh environments for day and night surveillance in Intelligence, Surveillance, and Reconnaissance (ISR) missions. It is man-portable and has the highest time on target compared to any other UAV in its class.

Speaking on the development, ideaForge CEO Ankit Mehta said, “SWITCH UAV is the culmination of insights and knowledge we have gained over years of experience in helping the Indian Forces operationalize UAVs in their ranks. The trials saw about a dozen national and global players compete to meet the operational requirements. SWITCH UAV is the only product that cleared the Indian Army’s stringent product trials and surpassed expectations. It is a testimony that our systems are built like a bird and tested like a tank. Our systems are fully ready to serve nations that seek to protect their territorial sovereignty.”

“A combination of world-class technology and a deep understanding of customer requirements has resulted in ideaForge bagging this contract against global competition. With the backing of reputed institutional investors such as WRVI, Infosys, and Qualcomm, ideaForge is set to grow. We plan to work with like-minded investors and partners to achieve our vision of premier drone company serving enterprise, security, and surveillance market globally,” said Ganapathy Subramaniam, Partner - WRVI Venture Capital, who also serves as Executive Chairman - ideaForge.

Source: ideaForge Technology

|GlobalGiants.Com|


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Edited & Posted by Chief Editor | 8:49 AM | View the original post

January 13, 2021

US Postal Service will issue new 2021 Stamps in January — Barns, Castillo de San Marcos.

US Postal Service

Photos: Barns - Pane of four stamps showing different barns. At the bottom of each stamp is the word “postcard.” “USA” is stacked vertically and printed at the top on the left-hand or right-hand side. Castillo de San Marcos - The stamp shows the Florida fortress’s digital image, with its name at the bottom and the value in the upper right-hand corner.


WASHINGTON, Jan. 13, 2021 — The U.S. Postal Service will release three new stamps as part of the 2021 price change: Barns, a 36-cent postcard stamp; Brush Rabbit, a 20-cent additional ounce stamp; and Castillo de San Marcos, a $7.95 Priority Mail stamp.

• Barns

The U.S. Postal Service has four new postcard stamps that celebrate the beauty and history of American barns. The artist created digital paintings of four types of iconic barns found in the rural American landscape. With differing qualities of light and color, each piece reflects one of the four seasons:

Ashley Walton designed the stamps with original artwork by Kim Johnson. Greg Breeding was the art director.


• Castillo de San Marcos

The latest Priority Mail stamp, which bears the new price, celebrates the oldest masonry fortification in the United States, the Castillo de San Marcos in St. Augustine, FL.

The stamp art features a digital illustration of the fortress based on a contemporary photograph. With a view toward the fort’s northeast corner, the artwork captures it in the golden glow of sunrise over Matanzas Bay. Art director Greg Breeding designed the stamp with art created by Chicago-based graphic illustrator Dan Cosgrove.

Source: U.S. Postal Service

|GlobalGiants.Com|


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Edited & Posted by Chief Editor | 8:49 AM | View the original post

January 11, 2021

Redesigned TAG Heuer Carrera Chronograph Collection features Fresh Racing Look.


TAG Heuer Carrera


TAG Heuer Carrera


TAG Heuer Carrera


TAG Heuer Carrera


As the luxury watchmaker celebrates its 160th anniversary, the iconic TAG Heuer Carrera, original racing chronograph, is relaunched with a range of sporty watches that bring the collection back to its roots.

TAG Heuer, founded in 1860 by Edouard Heuer in Switzerland’s Jura Mountains, is a luxury watch brand. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer is active in 139 countries.

Source: TAG Heuer

|GlobalGiants.Com|


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Edited & Posted by Chief Editor | 3:12 AM | View the original post

January 9, 2021

Oxford Vaccine: India starts Vaccination on January 16, 2021, with Priority to Healthcare & Frontline Workers followed by those above 50 Years and Under-50 with Co-morbidities.


Oxford Vaccine



New Delhi, January 09, 2021 — Prime Minister Modi chaired a high-level meeting to review the status of COVID-19 in the country and the preparedness of the State/UTs for COVID vaccination today.

The Prime Minister took a detailed and comprehensive review of COVID management’s status, covering various issues.

The Prime Minister reviewed the center’s preparedness status in close collaboration with the State and UT Governments for the vaccine’s roll-out soon.

According to the India Ministry of Health and Family Welfare, the vaccination exercise comprises the principles of people’s participation (Jan Bhagidari); utilizing the experience of elections (booth strategy) and Universal Immunization Program (UIP); no compromise of existing healthcare services, especially national programs and primary health care; no compromise on scientific and regulatory norms, other SOPs; and an orderly and smooth implementation driven by technology.

The roll-out of the COVID-19 vaccine will prioritize healthcare and frontline workers. They are estimated to be around three crores, followed by those above 50 years of age and the under-50 population groups with co-morbidities, numbering about 27 crores.

The Prime Minister got apprised about the Co-WIN Vaccine Delivery Management System. The unique digital platform will provide real-time information on vaccine stocks, their storage temperature, and individualized tracking of the COVID-19 vaccine beneficiaries. This platform will assist the program managers across all levels through automated session allocation for pre-registered beneficiaries, their verification, and generating a digital certificate upon completing the vaccine schedule.

The vaccinators and vaccine administrators comprise a crucial pillar of the vaccination exercise. Two thousand three hundred sixty participants were trained during the national level Training of Trainers, including state immunization officers, cold chain officers, IEC officials, and development partners. More than 61,000 program managers, 2 lakh vaccinators, and 3.7 lakh other vaccination team members have trained so far as part of training at States, Districts, and Block levels, the Health Ministry elaborated.

After the detailed review, the Government of India decided that because of the forthcoming festivals, including Lohri, Makar Sankranti, Pongal, and Magh Bihu, the COVID19 vaccination will start on January 16, 2021.


•••••••••••••••••••••••••••••••


Oxford University

Oxford University

Photo: St. Mary’s College, University of Oxford, Oxford. Image Credit: Billy Wilson.


Oxford / New Delhi, January 03, 2021 — The Drugs Controller General of India today approved the Oxford Vaccine for emergency use. Prime Minister Narendra Modi congratulated the nation and called it a decisive turning point to strengthen a spirited fight against Corona. The approval accelerates the road to a healthier and COVID-free country, he added.

India’s Home Minister Amit Shah hailed the approval of the COVID-19 vaccine granted by the Drugs Controller General of India (DGCI) today. He said the permission to ‘Made in India’ vaccines would prove to be a game-changer. It is a momentous achievement for India, he remarked.

The Serum Institute of India, Pune, is the manufacturing partner of the vaccine candidate named Covishield, developed jointly by the University of Oxford’s Jenner Institute and AstraZeneca.

The Serum Institute of India had selected 17 sites in India to conduct the trial. A total of 1,600 candidates took part in the study.

• The University of Oxford welcomes Regulatory Authorisations:

Meanwhile, the University of Oxford has welcomed the news that the UK Government has accepted the recommendation from the Medicines and Healthcare products Regulatory Agency (MHRA) to authorize the emergency use of the coronavirus vaccine in the UK.

Professor Andrew Pollard, Director of the Oxford Vaccine Group and Chief Investigator of the Oxford Vaccine Trial, said:

‘The regulator’s assessment that this is a safe and effective vaccine is a landmark moment, and an endorsement of the huge effort from a devoted international team of researchers and our dedicated trial participants.’

‘Though this is just the beginning, we will start to get ahead of the pandemic, protect health and economies when the vulnerable are vaccinated everywhere, as many as possible, as soon as possible.’

Professor Sarah Gilbert, Professor of Vaccinology at the University of Oxford, said:

‘This is a day for the team developing the vaccine to celebrate, after a year of tough work under difficult circumstances. The first authorization or use of the vaccine outside of clinical trials has been granted. We still have more to do and will continue to provide more data to multiple regulatory authorities until we can see the vaccine being used to save lives around the world.’

The Oxford vaccine is stable, easily manufactured, transported, and stored at domestic fridge temperature (2-8 degrees C). It can be easily administered in existing healthcare settings, allowing its rapid deployment.

Oxford University’s collaboration with AstraZeneca has been crucial to the successful development of the vaccine and vital for its global manufacturing and distribution across the world. AstraZeneca already has international agreements to supply three billion doses of the vaccine, with access through more than 30 supply agreements and partner networks.

A key element of Oxford’s partnership with AstraZeneca is the joint commitment to provide the vaccine on a not-for-profit basis for the duration of the pandemic across the world and in perpetuity to low- and middle-income countries.

Professor Louise Richardson, Vice-Chancellor at the University of Oxford, said:

‘This is a great day for British science and a great day for universities everywhere. Above all, it is a great day for the many people whose lives will be saved by this vaccine. We are greatly indebted to those who have designed, developed, manufactured, and evaluated it.

Sources: Prime Minister’s Office, New Delhi. The University of Oxford.

|GlobalGiants.Com|

— The editor holds an Oxford Alumni Card and is a member of the ‘Oxford and Cambridge Society of India.’


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Edited & Posted by Chief Editor | 6:03 AM | View the original post

January 7, 2021

Kia Motors unveils New Logo and Global Brand Slogan to ignite its Bold Transformation for the future.

Kia Motors

Kia Motors


Seoul, South Korea, January 07, 2020 — Kia Motors Corporation has revealed its new corporate logo and global brand slogan that signify its bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business, the company announced.

The logo symbolizes Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers, Kia explained.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President, and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

Kia revealed the new logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw crewless aerial vehicles (UAVs) launching hundreds of fireworks in a synchronized artistic show, igniting and celebrating Kia’s new beginning. It set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.’

A new brand purpose and strategy to be revealed on January 15, 2021.

In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires.’ Details on Kia’s new brand strategy, including the brand purpose and philosophy and application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held on Friday, January 15, 2021.

The new logo’s launch follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. The approach focuses on popularizing electric vehicles and introducing a broad range of mobility services tailored to meet individuals and local markets’ needs and tastes.

Kia Motors is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million cars a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion, and manufacturing facilities in five countries.

Source: Kia Motors Corporation

|GlobalGiants.Com|


KIA | New Logo Unveiling Show.


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Edited & Posted by Chief Editor | 10:56 AM | View the original post

January 6, 2021

Jennifer Lopez Launches 'JLo Beauty' with the tagline — Beauty Has No Expiration Date™


Jennifer Lopez, Cosmetics


Jennifer Lopez, Cosmetics

ENLARGE

Photos: Jennifer Lopez launches JLo Beauty. Images provided by & copyright © JLo Beauty.


LOS ANGELES, January 5, 2021 — American actress, singer, dancer, fashion designer, producer, and businesswoman Jennifer Lopez introduces JLo Beauty. It is a luxurious skincare collection infused with the expertise and experience of iconic, ageless charm.

The announcement said that Jennifer Lopez is a global superstar; she has undimmable beauty that only gets better with age. The number one question she’s asked is her secret to flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.

According to the new brand, like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.

It all stems from Jennifer’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements, and Sano. Inspired by the Spanish phrase, ‘Vivir Sano,’ Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or Sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more straightforward. She has a sensory experience that serves as a daily reminder that beauty is an inside job, the brand explained.

“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? It is how. It is how I live my life, and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty.

Jennifer was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking for her hero ingredient. Enter the proprietary JLo Beauty™ Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil, and leaf extract that delivers antioxidant protection and is clinically shown to provide all-day moisturization and that star glow.

“Conceived by Jennifer, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name,” the brand announced. “Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.”

The JLo Beauty collection features eight luxury formulas:

Source: JLo Beauty

|GlobalGiants.Com|


Jennifer Lopez | JLO BEAUTY | Making the Brand.


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Edited & Posted by Chief Editor | 9:13 AM | View the original post

January 5, 2021

Series production of the Volkswagen Beetle started just after Christmas 1945 in Wolfsburg, Germany.

British Major Ivan Hirst enables vehicle production in record time with considerable improvisation.


Volkswagen Beetle

Photo: Volkswagen ‘Markenhochhaus’ Brand Tower with new Volkswagen logo in Wolfsburg, Germany. Image provided by & copyright © Volkswagen AG.


Volkswagen Beetle

Photo: Series production of the Volkswagen Beetle started just after Christmas 1945 in Wolfsburg, Germany. Image provided by & copyright © Volkswagen AG.


Volkswagen Beetle

Photo: The Volkswagen “Max” Beetle. Image provided by & copyright © Volkswagen of America, Inc.


Volkswagen Beetle

Photo: The Volkswagen “Max” Beetle. Image provided by & copyright © Volkswagen of America, Inc.


Volkswagen Beetle

Photo: Historic VW Beetle. Image provided by & copyright © Volkswagen of America, Inc.


Herndon, VA, USA — On December 27, 1945, the Volkswagen Limousine series production began. Referred to internally as “Type 1” and later became world-famous as the “Beetle,” the vehicle’s unique success story started in Wolfsburg thanks to British Major Ivan Hirst’s strategic vision.

In June 1945, the British Military Government Series assumed the trusteeship over Volkswagenwerk GmbH. Following World War II, production of the Volkswagen Type 1 began with a plan to use the vehicle to perform urgently needed transport tasks within their occupation zone. Senior Resident Officer Major Ivan Hirst played a crucial role in this development, and it was this British pragmatism that finally protected the plant against impending demolition. Hirst’s farsightedness and talent for improvisation made it possible to start automobile production in the years of rationing, under conditions dominated by shortages. With his enthusiasm for technology and cars, his purposefulness, and his different attitude, he successfully transformed a former armaments plant into a civilian industrial company in an impressively short space of time.

The British Military Government issued an order for 20,000 vehicles in August 1945. The start of production was a visible sign of a new beginning and hope at the factory, which had been largely destroyed by World War II. This solution was in line with British policy for Germany, which saw the population’s financial security and prospects as vital elements in developing democratic structures. Democracy found its way into the Volkswagenwerk, and on November 27, 1945, the Works Council elected in a democratic ballot held its constituent meeting.

Nevertheless, there were considerable problems in supplying the workforce with food and living space, and production got hampered by raw material and energy supply bottlenecks. Despite these challenging conditions, the first Volkswagen sedan left the production line shortly after Christmas. By the end of 1945, the factory had produced 55 vehicles.

From 1946 up to the currency reform, the factory produced about 1,000 vehicles per month. It was impossible to make more vehicles with material shortages, rationing, and lack of personnel. The trustees responsible laid the foundations for further growth of the company by exporting the Volkswagen sedan in 1947 and establishing a sales and after-sales service system.

The decision to develop a civilian factory and start a series of production of the Volkswagen Type 1 was the starting point of a unique success story. Thanks to the early restart, Volkswagenwerk GmbH was ideally positioned for the economic upswing. Under the unofficial designation of “VW Beetle,” the car became more popular than almost any other automobile model throughout the world. It was also a record-breaker in terms of production, duration, and volume. Volkswagen only discontinued production of the original VW Beetle in Mexico in 2003, after 21,529,464 vehicles had been manufactured, including about 15.8 million in Germany.

Source: Volkswagen of America, Inc.

|GlobalGiants.Com|


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Edited & Posted by Chief Editor | 10:11 AM | View the original post

January 4, 2021

United Nations: Flag Installation Ceremony for Incoming Non-permanent Members of Security Council.

United Nations, New York

Photo: Mona Juul, Permanent Representative of Norway to the United Nations, holds the flag of Norway during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: Juan Ramón de la Fuente Ramírez, Permanent Representative of Mexico to the United Nations, holds the flag of Mexico during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: Martin Kimani, Permanent Representative of the Republic of Kenya to the United Nations, holds the flag of Kenya during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: T. S. Tirumurti, Permanent Representative of India to the United Nations, holds the flag of India during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: Geraldine Patricia Byrne Nason, Permanent Representative of Ireland to the United Nations, holds the flag of Ireland during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: Geraldine Patricia Byrne Nason, Permanent Representative of Ireland to the United Nations, speaks during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.


United Nations, New York

Photo: T. S. Tirumurti, Permanent Representative of India to the United Nations, speaks during the flag installation ceremony for the incoming non-permanent members of the Security Council. January 04, 2021. The United States of America. New York. UN Photo/Eskinder Debebe.

Source: United Nations, New York

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Edited & Posted by Chief Editor | 8:11 PM | View the original post


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