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G'zOne Type-V Meets U.S. Military Standards for Water Resistance, Humidity, Shock and Dust.
PHOTO: Exclusively available through Verizon Wireless, the Casio G'zOne Type-V is built to withstand harsh environmental conditions and provides reliable performance for customers with outdoor lifestyles. The V CAST-enabled, 2.0 mega pixel camera-equipped G'zOne Type-V passed eight tests required for a device to meet military standards, including exposure to temperatures in excess of 140F, extreme vibrations, solar radiation, conditions set to simulate storm conditions of two inches of rainfall per hour with high winds and submersion in one meter of water.
This phone becomes available online from today (October 20) via Verizon Wireless and UTStarcom, Inc. (NASDAQ:UTSI).
Edited & Posted by the Editor | 8:48 PM | View the original post
MOTOROLA CHAIRMAN AND CEO ED ZANDER HELPS CLEAR BRUSH.
PHOTO: Motorola Chairman and CEO Ed Zander helps clear brush at the Spring Valley Nature Center in Schaumburg, Ill. as part of the Motorola Global Day of Service Wednesday, October 18, 2006.
Edited & Posted by the Editor | 2:47 PM | View the original post
PHOTO: Walt Disney World "Top Mouse" dropped by the set of "The View" to celebrate show co-host Rosie O'Donnell and "All My Children's " Susan Lucci's participation in the "ABC Super Soap Weekend," Nov. 11-12, 2006. Lucci will headline an exciting lineup of ABC's Daytime stars at Disney-MGM Studios with special guest appearances by O'Donnell. Throughout the weekend, fans will have the opportunity to interact with more than 30 stars from "All My Children," "One Life to Live" and "General Hospital."
Edited & Posted by the Editor | 1:24 PM | View the original post
Price, Sales and Service Network, Production Specifications Announced.
ORLANDO, Fla., -- Honda Aircraft Company, Inc. today began sales of HondaJet at the National Business Aviation Association (NBAA) convention with the announcement of the price, specifications, and a sales and service network for the production version of its advanced light jet. Scheduled to go into production in the U.S. in 2010, pricing is set at $3.65 million for HondaJet in its standard configuration.
Photo: Takeo Fukui, president & CEO of Honda Motor Co., Ltd., announces the start of sales of HondaJet at the National Business Aviation Association (NBAA) convention in Orlando, Fla.
Key specifications and performance figures establish HondaJet as the fastest and most fuel efficient aircraft in its class, while setting a new standard for interior space and comfort. HondaJet features a class-topping cruise speed of 420 knots with an IFR range of 1180 nautical miles(1), and a 30-35 percent gain in fuel efficiency at cruise speed versus other jets of comparable performance. HondaJet's cabin is about 1-foot longer than even larger 'light jet' offerings and features a fully-private lavatory along with a spacious 57-cubic foot aft cargo hold.
Honda is the world's largest engine manufacturer, producing more than 21 million products annually at more than 120 factories around the world. Honda products cover a broad spectrum of categories, from automobiles, motorcycles and motor scooters to all-terrain vehicles, marine engines, general purpose engines and power equipment products. Widely recognized for its world-class engineering and technology development, the company is responsible for innumerable product and technology firsts, including the first and only U.S. EPA-certified hydrogen fuel cell vehicle (Honda FCX) and America's first gas-electric hybrid vehicle (Honda Insight).
Honda also took another step toward the market introduction of HondaJet with the announcement that it submitted, on October 11, its application for FAA type certification of HondaJet. The company anticipates achieving both type and production certification within 3 to 4 years.
"A passion for aviation propelled HondaJet into the air, but a strong business case is what is taking it to the customer," said Takeo Fukui, president & CEO of Honda Motor Co., Ltd. "In every one of our business activities, our goal is to create new value for the customer. HondaJet meets this challenging objective."
Sales and Service Network
HondaJet will be sold through five regional sales groups -- HondaJet East, HondaJet Southeast, HondaJet Midwest, HondaJet Southwest and HondaJet Northwest -- operating 14 offices around the country to provide HondaJet customers' with a truly superior sales and ownership experience. The HondaJet dealer network was developed in collaboration with Piper Aircraft, Inc., as a result of a business alliance announced in July 2006. Honda Aircraft Company will also seek to establish a network of service facilities within 90-minutes flight time from any location in the U.S. to further advance its goal of creating a new level of customer service and support.
"Just as we have targeted real innovation with HondaJet design itself, we are equally committed to creating an innovative sales and service network," said Michimasa Fujino, president & CEO of Honda Aircraft Company, Inc. "We will be working with our retail partners to ensure that every HondaJet customer is the recipient of unprecedented levels of sales and service for the life of their ownership experience."
HondaJet innovation
HondaJet sets new standards for performance, quality and comfort with a series of new technologies and design features that signify a revolutionary departure from conventional light jet designs. It's most unique and recognizable feature -- the over-the-wing engine mount (OTWEM) configuration -- liberates precious fuselage space by eliminating the carry-through structures of conventional fuselage-mounted engine designs while significantly reducing aerodynamic drag at high speeds. Its natural laminar flow (NLF) wing and fuselage nose further reduce drag, contributing to HondaJet's class-topping speed and fuel efficiency.
HondaJet's all-composite fuselage uses a combination of honeycomb sandwich and stiffened panel structures cured integrally using a patented co-curing process. This unique construction results in lower fuselage weight and larger cabin while contributing to HondaJet's unusually sleek and smooth appearance.
An advanced, customized, all-glass cockpit based on the state-of-the-art Garmin avionics platform, will boast new features and capabilities unique to HondaJet.
HondaJet Performance
With a top speed of 420 knots, a 43,000-foot service ceiling and a 30-35 increase in fuel efficiency versus comparable light jets, HondaJet embodies Honda's commitment to superior efficiency and performance through the application of advanced technology. In addition, HondaJet's optimized control surfaces results in a highly refined, sporty and responsive flying characteristic.
Two GE-Honda HF120 turbofan engines, each rated at 1880 pounds (at take- off thrust) deliver higher fuel efficiency and the lowest engine emissions and quietest operation in their thrust class(2).
HondaJet Comfort
HondaJet will be offered in two interior configurations: with seating for seven (2 pilots and 5 passengers) in standard configuration; and with seating for eight (2 pilots and six forward-facing passenger seats) in air taxi configuration.
HondaJet's cabin offers its passengers unprecedented levels of comfort with as much as six inches more leg room (per passenger) than competitive offerings. HondaJet's 57 cubic-foot aft cargo hold is as much as 50 percent larger than other jets in its class. Additional cargo storage is provided by a nine cubic-foot nose cargo hold.
HondaJet Quality
HondaJet was developed with Honda's legendary commitment to quality and world-class engineering. Attention to detail in every aspect of its design, testing and construction ensures an aircraft of the highest quality and design integrity. To date, HondaJet has logged more than 260 hours of in-flight testing with superior results.
Production Plans
HondaJet will be produced in the United States beginning in 2010 with a projected production volume of 70 jets per year. The company will maintain a significant degree of flexibility in its production plan and will continue to evaluate demand as it moves closer to actual production.
Headquartered in Greensboro, North Carolina, Honda Aircraft Company, Inc. is a subsidiary of Honda Motor Co. Ltd., established in August 2006 to oversee certification, production, sales and service of HondaJet. More information about HondaJet including complete specifications is available at www.hondajet.com.
Edited & Posted by the Editor | 3:10 PM | View the original post
COLOGNE, Germany, October 17 -- The "AutoDom" sculpture, a piece of art created by action artist HA Schult together with fifteen Ford-Werke GmbH apprentices in Cologne using parts from Ford Fiesta and Ford Fusion cars, is set to build a bridge between Cologne and New York.
Photo: HA Schult, his muse Elke Koska, and the sculpture against the backdrop of Cologne Cathedral.
The sculpture, which stands five metres tall and weighs 220 kilos, is on display as of today for two months at Cologne Bonn Airport, after which time it will be flown to New York. HA Schult announced today that the sculpture would be erected against the backdrop of the Manhattan skyline in spring 2007 before being auctioned to raise money for the Bloomberg Foundation set up by New York Mayor Michael Bloomberg. The proceeds from the auction will benefit the children and widows of fire-fighters who lost their lives following the September 11 terrorist attack on the World Trade Center in 2001.
Edited & Posted by the Editor | 8:26 PM | View the original post
Simple, Pocket-Sized Device Integrates with Google Video and Grouper Networks to Deliver True End-to-End Solution for Capturing and Sharing Home Video.
SAN FRANCISCO, Oct. 16 -- Video sharing on the Internet is not just for the techno-savvy anymore, thanks to the new Pure Digital Point & Shoot Camcorder available the first week of November at retailers throughout USA for just $129.99. Through the company's new relationships with Google Video and Grouper Networks, the Pure Digital Point & Shoot Camcorder has taken sharing home videos online to a whole new level of simplicity and convenience. The camcorder has built-in software that enables users to connect directly to video sharing web sites, paving the way for everyone from moms to teens to share video easily -- privately or publicly -- on this popular new breed of sites.
Since its initial introduction, the pocket-sized, affordable Pure Digital Point & Shoot Camcorder has been heralded as revolutionary in its simplicity. Now, using the camcorder, consumers are able for the first time to go from shooting video to sharing it on Internet sharing sites in just three steps: shoot video with the touch of a button; plug the camcorder's built-in USB arm into a PC or Mac; and upload video directly to sharing web sites Google Video or Grouper Networks via on-board software. The software includes other convenient sharing options, such as one-step emailing, video greeting cards for a variety of special occasions, and custom-edited movie mixes.
Pure Digital Point & Shoot Camcorder users can choose to share their home movies exclusively with friends and family they invite to watch their video or post it publicly on the sites where it can be viewed by anyone around the world.
Edited & Posted by the Editor | 11:45 AM | View the original post
Renault Dacia Logan.
With Logan New Collection, Renault Dacia strengthens its attractive line-up. In addition to the introduction of new upholsteries and body colors, special attention has also been paid to Logan New Collection's details, including new rear crystal lights and a redesigned boot lid with thumb-push release button. The launch of Logan New Collection coincides with the arrival of a high-range Prestige version boasting specific exterior features. It is also the only Logan to be powered by the Renault 1.6 16V engine which delivers 105hp (77kW) at 5,750rpm, making this car especially pleasurable to drive and taking it to new levels of performance.
In light of Logan's success in Russia, Renault took the decision in June 2006 to step up production there by 30 per cent to reach 80,000 cars by 2007. The car will also shortly be produced in Iran, then in India and in Brazil in 2007.
Edited & Posted by the Editor | 4:50 PM | View the original post
Outerwear Headquarters(TM) is now easier to shop with a new Outerwear Finder(TM) and exclusive temperature ratings.
When it comes to finding the perfect winter coat, the 2006 Lands' End Outerwear survey confirms that women seek warmth first, then style. Lands' End offers the best of both, along with coordinating accessories to build an outerwear wardrobe.
According to the survey, 78 percent of women say the single most important factor influencing their family outerwear purchasing decisions is warmth. While at the same time, 57 percent of women indicate they will purchase a winter coat to update their own outerwear style. At Lands' End, function and fashion go hand in hand.
Whether shopping landsend.com, through the catalog or at one of the new Lands' End outerwear Shops at Sears, Lands' End offers warm and stylish options through six complete outerwear collections for the entire family - even the pet. Exclusive, new temperature ratings and an Outerwear Finder at landsend.com make it even easier for customers to sort the entire collection and select outerwear.
Established in 1963, Lands' End(R), a wholly owned subsidiary of Sears Holdings Corporation, is a direct merchant of traditionally styled, classic clothing offered to customers around the world through regular mailings of its catalogs and online at landsend.com. A selection of Lands' End Best Sellers also is available at selected Sears(R) stores. Lands' End offers a complete line of clothing for women, men, children and infants, as well as a collection of fine-quality goods for the home.
Edited & Posted by the Editor | 2:56 PM | View the original post
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Edited & Posted by the Editor | 9:54 PM | View the original post
High-Quality Computing Experience With Microsoft's Upcoming Operating System.
SANTA CLARA, Calif., Oct. 12 -- NVIDIA Corporation (NASDAQ:NVDA) , the worldwide leader in programmable graphics processor technologies, today announced support for the Microsoft "Certified for Windows Vista" logo program and the certification of an extensive line of graphics processing units (GPUs). The program, the latest in a series of milestones leading up to the launch of Windows Vista, identifies the industry partners working closely with Microsoft to help educate consumers so they make the best choices when buying or upgrading their PC.
Photo: Dell XPS M1710 with NVIDIA GeForce Go 7950 GTX built for Microsoft Windows Vista(TM)
"The Certified for Windows Vista logo program helps people identify hardware that works optimally with Windows Vista-based PCs," said Dave Wascha, director of partner marketing for Windows Vista at Microsoft Corp. "NVIDIA GPU products help bring to life the 3-D graphics possible with Windows Vista, typifying customers with the great experiences that the Certified for Windows Vista logo promises."
NVIDIA will offer broad support for Windows Vista, certifying three generations of GPUs, from the latest GeForce 7 series to the GeForce FX series, launched back in 2002.
Microsoft is providing a host of resources to help consumers "Get Ready" for Windows Vista. The Certified for Windows Vista logo is the latest in a series of programs and tools designed to help consumers learn more about their options when planning for the move to Windows Vista. For more details and to see how to configure a new PC or upgrade a current PC for Vista, visit www.microsoft.com/windowsvista/getready/ .
Edited & Posted by the Editor | 8:39 PM | View the original post
Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral Health.
NEW YORK, Oct. 12 -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important. Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.
The new TV spot, called "Healthy Mouth," begins airing this week. The spot showcases Ms. Shields and her famous healthy smile while communicating how Colgate Total delivers advanced protection.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Edited & Posted by the Editor | 5:32 PM | View the original post
• The new Lincoln campaign, 'Entrepreneur,' presents the 2007 Lincoln MKX and redesigned 2007 Lincoln Navigator.
• 'Entrepreneur' tells the real-life stories of Black entrepreneurs who have reached higher and achieved the 'American Dream.'
• The redesigned Lincoln urban website, www.lincolnlounge.com, will host exclusive behind-the-scenes day-in-the-life coverage of the entrepreneurs.
• The 'Entrepreneur' campaign will start airing on select television stations, in print and radio beginning October 2006.
DEARBORN, Mich., Oct. 12 -- Lincoln is spotlighting African American entrepreneurs in a powerful new campaign featuring Lincoln's first luxury crossover, the 2007 Lincoln MKX, and the redesigned 2007 Lincoln Navigator. The campaign, officially titled "Entrepreneur," will premiere at the Amsale Design Group's 2007 Bridal Fashion Show at Jazz at Lincoln Center, October 15, 2006, in New York City.
Recent studies have shown that African Americans are embracing entrepreneurship at ten times the rate of the general population. The "Entrepreneur" campaign captures the spirit of this achievement and celebrates individuality, innovation and success by highlighting the design excellence of two real-life entrepreneurs who are the embodiment of the American Dream -- business people who "reach higher" in everything they do. The campaign debuts in October 2006, and will have print, radio and television executions running nationwide.
Lincoln is a brand of Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., which manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. More information is available at www.fordvehicles.com.
Couture bridal and evening wear designer Amsale is the subject of the Lincoln MKX ads. A native of Ethiopia, Amsale migrated to the United States to pursue an education. Frustrated by her search for a simple, yet sophisticated gown for her own nuptials, Amsale designed her own wedding dress. Realizing that many women shared her difficulty finding the "right dress," she launched her business in 1986 as a designer of fine bridal wear for a select clientele. Today, Amsale is the co-founder and chief creative director of the Amsale Design Group, which includes the Amsale, Kenneth Pool and Christos brands. Her name is synonymous with the "forever modern" approach to sophisticated design. She designs for women who desire a fashionable, sophisticated and timeless look. The spirited, elegant and understated power of Amsale reflects in her design, and likewise in her choice of vehicles. And her choice is the new Lincoln MKX, Lincoln's first crossover, boasting clean, strong lines and superior performance.
Lincoln's redesigned urban Web site, www.lincolnlounge.com, extends the story of Amsale through packaged mini-webisodes, which take the user behind-the-scenes for an exclusive day-in-the-life of the entrepreneurs.
Edited & Posted by the Editor | 4:32 PM | View the original post
Photo: Actress Ashley Judd was at the new Kohl's Department Store in Jersey City, N.J., to sign autographs for fans as part of the store's month-long grand opening celebration. The new store features Kohl's updated store design, which enhances customer comfort and convenience through innovative features such as spacious fitting rooms with lounge areas. Judd is the face of the American Beauty skincare and cosmetics sold exclusively at Kohl's.
Edited & Posted by the Editor | 9:22 PM | View the original post
Airline to Add Six Trans-Atlantic Flights and Two New European Destinations to Its Global Network.
Northwest Airlines today announced an expansion of its European flight network with new service to Brussels, Belgium and Dusseldorf, Germany, as well as the first and only nonstop service between Hartford, Conn. and Amsterdam, the Netherlands.
The airline, in cooperation with its joint venture partner, KLM Royal Dutch Airlines, also announced that it will add more flights in the Detroit - Amsterdam and Boston - Amsterdam markets.
Northwest will add to its existing service to Amsterdam, Frankfurt, London and Paris by offering new flights.
Through its Amsterdam hub, Northwest and KLM connect North America to Europe through daily service from Atlanta, Boston, Chicago, Detroit, Houston (Intercontinental), Los Angeles, Memphis, Tenn., Mexico City, Minneapolis/St. Paul, Montreal, New York (JFK), Newark, San Francisco, Seattle, Toronto, Vancouver, British Columbia and Washington D.C.
Northwest Airlines is the world's fifth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world's most extensive global networks. Northwest and its travel partners serve more than 900 cities in excess of 160 countries on six continents.
Edited & Posted by the Editor | 8:46 PM | View the original post
Fashion Icon and Cellular Pioneer Leverage Functionality of the Two Most Commonly Used Devices.
STOCKHOLM -- Fossil, Inc. (NASDAQ:FOSL) , a leading innovator of watches and fashion accessories and Sony Ericsson, a leading innovator in mobile phone technology and Bluetooth pioneer will soon roll out several lines of Bluetooth(TM) wireless technology-enabled watches.
Fossil will be introducing the ABACUS(TM) MobileWear(TM) and FOSSIL(R) Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.
The Bluetooth technology enabled-watches are a convenient and efficient way for people to stay connected without compromising fashion. By combining style with technology, Fossil and Sony Ericsson have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America.
Edited & Posted by the Editor | 1:10 PM | View the original post
$199 Annual India Edition Delivers Calling Rates 50% Below Major Competitors to All Destinations Within World's 2nd Most Populous Country.
VIENNA, Va., Oct. 10 -- SunRocket, one of the America's fastest-growing Internet phone service providers, today announced that it has shattered the price floor for calling rates to India by offering an unprecedented value proposition for U.S. consumers: 8 cents a minute for all calls to India, including those placed to mobile phones.
U.S. consumers who purchase SunRocket's $199 Annual India Edition(sm) can call any destination throughout India (including mobile phone numbers) for a flat rate of 10 cents per minute.
"Because more SunRocket customers call India than any other international destination and per-minute calling rates to this country remain among the highest in the world, we were determined to once again offer consumers an alternative to competitors' indefensible rates and charges," said Joyce Dorris, SunRocket co-founder and Chief Marketing Officer. "While other providers continue to devise new ways to charge their customers more, SunRocket has succeeded in finding new ways to deliver an unmatched value proposition that is second to none in the residential phone service market."
The $199 annual, all-inclusive India Edition delivers unlimited free calling throughout the U.S., Canada and Puerto Rico. As with other SunRocket plans, customers enjoy enhanced voicemail, over a dozen free built-in calling features, enhanced 911 calling, plus the option to keep their existing phone number.
Headquartered in Vienna, Virginia, SunRocket, the "no gotcha" phone company, is bringing Internet phone service to mainstream America with the nation's first full-year, flat-rate home phone package. SunRocket is the only company to offer complete Internet phone service at an all-inclusive, annual price of $199, with no hidden charges, termination penalties or "gotchas."
Edited & Posted by the Editor | 4:44 AM | View the original post
2006 marks the 90th anniversary of the Coca-Cola contour bottle. A treasured hallmark, the contour bottle has achieved iconic status since its creation in 1916.
For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.
Ninety years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the world's best known soft drink from all other products.
Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office, helping to make Coca-Cola one of the most famous brands in the world today. Even today, the contour bottle plays a key role in the Company's advertising.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
The contour bottle continues to inspire creativity with today's leading designers. In 2005, Coca-Cola partnered with five of the world's top design firms to develop the Coca-Cola M5 collection of contour aluminium bottles, targeting young trendsetters.
"The contour goes to the very root of what makes Coca-Cola special," explains Phil Mooney, director of Archives, The Coca-Cola Company. "It creates a unique visual identity for the brand that is, arguably, as cherished as the beverage itself."
Over the years the contour bottle has carved out a career beyond simple refreshment. In the movie "The Gods Must Be Crazy," a tribe of Bushmen assume that the Coca-Cola contour bottle is a message from heaven, resulting in total pandemonium. The contour bottle also has appeared alongside Hollywood stars in movies such as "A Walk on the Moon," "Behind Enemy Lines" and "Catch Me if You Can."
The art world also has embraced the appeal of the contour bottle. Making art out of daily life, Andy Warhol's "Green Coca-Cola Bottles" confirmed the contour bottle's place in pop culture history. Other artists, including Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have featured the contour bottle in their masterpieces.
Originally designed to hold 6.5-ounces of Coca-Cola, the contour bottle has become bigger than life in some parts of the country. A 38-foot folk art contour bottle made of batting helmets, gloves, bats and baseballs sits above the left field fence at Atlanta's Turner Field; in Las Vegas, a four-story bottle marks the entrance to the Coca-Cola store; and in New York, a 30-ton, 40-foot, sculptural, interactive sign often featuring the familiar contour shape welcomes visitors to Times Square.
Advertising for the contour bottle has reflected the changing times. For the last five decades, the original contour bottle has been the most prominently used package in television advertising for Coca-Cola around the world. From connecting the bottle with Santa Claus to recent spots showing 'The Coke Side of Life(TM),' the ads feature the proprietary bottle as a part of a story line, stirring emotions within consumers and reminding them why they love Coke.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
"We have taken one of the iconic pieces of our business and translated it into modern packaging," said Eugenio Mendez, global group brand manager, Coca- Cola Franchise. "It is remarkable and inspiring to think that our legacy of unique packaging lives on today because of something created 90 years ago."
Edited & Posted by the Editor | 7:18 AM | View the original post
Collaboration on Corporate-to-Bank Connectivity to Enable Seamless Payment Processing.
Integration of mySAP(TM) ERP and SWIFTNet to Create Single Connection for Multiple Corporate Accounts to Lower TCO and Improve Financial Insight.
WALLDORF, Germany, Oct. 9 -- SAP AG (NYSE:SAP) and the Society for Worldwide Interbank Financial Telecommunication (SWIFT) today announced plans to help alleviate the complexity and cost incurred by companies worldwide in managing a multitude of separate communication channels for each bank relationship. SAP and SWIFT have joined forces to introduce the SAP(R) Integration Package for SWIFT -- a standardized software solution that will be designed to link SAP ERP solutions directly to SWIFTNet, the IP-based messaging platform connecting nearly 8,000 financial institutions in 206 countries and territories. The announcement was made at Sibos, the world's premier financial services event, being held in Sydney, Australia, October 9 - 13.
"With SAP Integration Package for SWIFT, SAP and SWIFT are making it easier and more cost-efficient for corporate clients to exchange payment, cash management and treasury information with their banks," said Johan Kestens, head of Marketing and member of the Executive Committee of SWIFT. "Banks and corporates can now enjoy the security and reliability of SWIFT, leverage SWIFTStandards for easier processing and integrate with SAP ERP systems. It is a win-win situation for everybody."
SAP is the world's leading provider of business software. Today, more than 34,600 customers in more than 120 countries run SAP(R) applications-from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations.
Edited & Posted by the Editor | 2:03 PM | View the original post
All-New Suzuki XL7 and SX4 Lead Versatile, Value-Packed 2007 Product Line.
MIAMI, Oct. 6 -- With an array of vehicles designed to meet the needs of consumers' active lifestyles, American Suzuki Motor Corporation (ASMC) arrives at the 2006 South Florida Auto Show with its full line of exciting cars and SUVs, including the all-new XL7 midsize crossover SUV and bold and functional SX4 compact X-over.
Photo: The all-new Suzuki XL7 crossover blends SUV versatility and safety to increase driver and passenger comfort and features available all-wheel drive and seven-passenger, three-row seating to provide adaptability for active, mobile lifestyles. The 3.6-liter, V6, DOHC engine rated at 252 horsepower with 243 lb.-ft. of torque is matched to a five-speed automatic transmission fitted with manumatic controls.
In addition to Suzuki's full-line of vehicles on display at the show, South Florida auto enthusiasts will be treated to a look at the Suzuki "Reggaeton" Grand Vitara. Designed in conjunction with SiTV, an English-language Latino cable network, the project vehicle reflects Reggaeton dance music, a combination of Reggae with a Latin dance beat.
Based in Hamamatsu, Japan, Suzuki Motor Corporation is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new vehicles annually. Founded in 1909 and incorporated in 1920, Suzuki Motor Corporation has operations in 125 countries.
Edited & Posted by the Editor | 2:44 PM | View the original post
A Practical Gift Idea for the Active Outdoor Enthusiasts.
Motorola and Giant International deliver SX800 two-way radios to provide practical communication for the most active lifestyles.
ATLANTA, Oct. 6 -- It can be a challenge for active outdoor enthusiasts to stay connected in the great outdoors. From hiking expeditions and ski vacations to family outings, today's on-the-go consumers require communications products that are easy to use to keep them in touch with those that matter most. Motorola Talkabout SX800 two-way radios offer the convenience of communication at an affordable price.
The compact Motorola Talkabout SX800 two-way radios have the power to communicate in the great outdoors, on the slopes, at the park and even in remote locations not covered by cellular phones. With a range of up to 16 miles the radios provide active families and outdoor enthusiasts with the freedom of mobility in even the most demanding situations. Whether climbing a mountaintop or maneuvering a kayak downriver, hands-free communication is possible without removing the SX800 from the belt clip using the iVOX speech- activated feature.
Edited & Posted by the Editor | 8:21 AM | View the original post
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