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February 5, 2007

PAYLESS LELA ROSE PARTNERSHIP : GlobalGiants.com

PAYLESS LELA ROSE


PHOTO: On the heels of its successful first designer collection, Abaete for Payless, Payless has doubled its designer offering through a partnership with designer Lela Rose. The Lela Rose for Payless collection debuted at New York Fashion Week and includes five styles that feature a unique mix of fabrics and textures such as tweed, wool twill, patent leathers and man-tailored details. The line will be offered at traditional Payless prices and be available in Payless Stores this August. [GlobalGiants.com]


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Edited & Posted by Editor | 1:52 AM | Link to this Post

February 4, 2007

Montblanc Night of Stars Gala : GlobalGiants.com

MONTBLANC JERRY HALL


PHOTO: Model Jerry Hall attends the Montblanc 'Night Of The Stars' Gala on February 2, 2007 in Chamonix, France.

Montblanc hosted a glitzy VIP gala, "The Night of Stars", to celebrate the launch of the new Diamond Jewelry Collection but the diamonds were not the only objects sparkling. The small ski town of Chamonix, France was overcome with a shining list of glamorous celebrities -- Naomi Campbell, Naomi Watts, Spanish model Nieves Alvarez, German model Franziska Knuppe, Chinese model Mary Ma, Phil Collins' daughter Lily Collins, Dita von Teese, Lucy Liu, Jerry Hall, Juliette Binoche and Christopher Lee.

The Montblanc Diamond Jewelry Collection features more than 65 models of 18-carat gold enriched with the sparkling radiance of diamonds. The design of the four new collections guarantees timeless elegant aesthetics, high quality and passionate perfection. [GlobalGiants.com]


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Edited & Posted by Editor | 5:21 AM | Link to this Post

February 3, 2007

PLAYLIFE" MEN’S AND WOMEN’S COLLECTIONS SPRING/SUMMER 2007 : GlobalGiants.com

Dressing casually is an art. This is Playlife’s opinion and for the upcoming spring/summer season the brand modifies the codes of a fashion genre entrenched in habit. Everything evolves and absorbs a real fashion glamour easily noticed by those with an eye for detail.

Playlife 2007


Boston. Elite sophistication, like the city that gives its name to the range. A unique blend of proportions, details and colours, creating good taste. Striped polo shirts, fluid trousers, simple little jackets, Bermuda shorts with or without turn-ups, washed sweatshirts sewn like knits.

She, in classic spring colours – white, grey, pink, pale and dark blue – updates a college look with badges, numbers and embroidered scrolls, lace and sequinned script motifs, silver details, edging, bonded materials and floral fabric or hand embroidery for rear-collar panels and linings.

He, delicately scented with cloud eau-de-cologne and with a gentlemen’s-club allure, adds beige to her palette and although he uses embroidered details, aristocratic prints and floral scrolls he never loses his masculinity; indeed, he acquires even more charm.

Playlife 2007


Miami. For a fantastic summer, on permanent holiday or for weekend breaks. It’s the time for sand, sun-yellow, sunset pink and orange, ocean blue and hazelnut, like a good tan.


Playlife 2007


For her, army-style shirt-jackets, fine-striped polo shirts with a white or plain-coloured collar and an embroidered logo on the rear collar, buttoned tops embroidered down the side, lace-trimmed sweaters worn over shorts, Bermudas and pedal-pushers with floral belt loops and bandannas.

For him – setting off a perfect physique – close-fitting, carefully crumpled light shirts over Bermuda shorts with a moderate number of pockets, short army jackets with floral buttons and bronze studs, gold-printed T-shirts and sweatshirts with discreet, very chic appliqués and embroidery. [GlobalGiants.com]


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Edited & Posted by Editor | 7:08 AM | Link to this Post

February 2, 2007

GAP'S 'KHAKIS WITH ATTITUDE' MARKETING CAMPAIGN : GlobalGiants.com

Kyra Sedgwick, Kate Mara, Chris O'Donnell, Wentworth Miller, Daniel Dae Kim, Dermot Mulroney and Chris Brown featured in Gap's latest marketing campaign.

GAP KHAKIS WITH ATTITUDE


PHOTO: Actress Kyra Sedgwick as seen in Gap's "Khakis with Attitude" marketing campaign.

SAN FRANCISCO, Feb. 2 -- Just in time for spring, Gap introduces "khakis with attitude" -- an integrated marketing campaign that features khakis and stars a talented cast of actors and models. This season at Gap, khakis have a lighter look, mood and style. [GlobalGiants.com]


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Edited & Posted by Editor | 12:31 PM | Link to this Post

February 1, 2007

Sheryl Crow Launches New Revlon Colorist(TM) : GlobalGiants.com

A New Line of Premium Haircolor Products With a Revolutionary Weekly Anti-fade Colorglaze.

NEW YORK, February 1 -- Revlon Colorist celebrated its launch January 31 with Sheryl Crow, one of the music industry's biggest stars.

REVLON SHERYL CROW


PHOTO: Sheryl Crow, the new spokesperson for Revlon Colorist.

According to the company, Revlon Colorist is the first-to-market haircolor system that delivers fade resistant color, and Revlon Colorist provides a base of rich, radiant all over color that stays refreshed and shining for up to six weeks with a 2-minute application of Colorglaze once a week in place of regular conditioner. Each kit comes with salon-quality, permanent haircolor plus a shade-matched Colorglaze. The line is available in 26 vibrant shades.

The product will be supported by a multi-media campaign that will include television, print, in-store and internet placements featuring Crow's original version of the Buddy Holly hit "Not Fade Away." The campaign was shot by famed photographer Ellen Von Unworth in Nashville and New York.

Revlon(R) is a worldwide cosmetics, skin care, fragrance and personal care products company. Revlon brands include Revlon(R), Almay(R), Ultima II(R), Mitchum(R), Charlie(R) and Flex(R), which are sold worldwide. [GlobalGiants.com]


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Edited & Posted by Editor | 6:48 AM | Link to this Post

Lilly Pulitzer(R) Announces the Faces for the Spring 2007 Campaign : GlobalGiants.com

Society Favorites Amanda Hearst and Lauren Bush.

NEW YORK, February 1 -- Lilly Pulitzer(R) has announced the new faces of its Spring 2007 campaign, Amanda Hearst, publishing heiress and celebrity model and Lauren Bush, fashion model and niece of President George W. Bush. In the Spring 2007 marketing campaign, Hearst and Bush define the authentic Palm Beach lifestyle, for which the Lilly Pulitzer brand is known. The two models are featured throughout the pages of the catalog shot on location in the shopping Vias of Palm Beach.

LILLY PULITZER SPRING 2007


PHOTO: Lilly Pulitzer(R) announces the faces for the Spring 2007 Campaign: Society Favorites Amanda Hearst and Lauren Bush.

"For our Spring 2007 catalog, it wasn't just about putting celebrities on our pages, it was about telling a story, conveying a lifestyle that resonates with our consumers" said James Bradbeer, Jr., president of Lilly Pulitzer. "Amanda and Lauren both lead the life of a social butterfly, and do so in a way that exudes sophistication and class. They have an elevated taste level which marries well with our authentic Palm Beach design philosophy."

Lilly Pulitzer's current offering includes women's wear, children's wear, accessories and footwear, and a bedding and bath collection. Lilly Pulitzer is sold in major department stores including Neiman Marcus, Nordstrom and Bloomingdale's, as well as upscale specialty shops and clubs in the USA. [GlobalGiants.com]


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Edited & Posted by Editor | 6:16 AM | Link to this Post

January 29, 2007

Hilary Rhoda Named New Face of Estee Lauder : GlobalGiants.com

Joins Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik.

NEW YORK -- Aerin Lauder, Senior Vice President, Creative Director, Estee Lauder, has announced that the brand has signed Hilary Rhoda as a new face of Estee Lauder. Hilary will be featured in advertising campaigns for skincare and makeup beginning August 2007.

Estee Lauder HILARY RHODA


"Hilary is one of fashion's brightest stars," said Ms. Lauder. "Her sophisticated all-American look has captivated the attention of the fashion and beauty world in a very short time. Hilary is perfect for Estee Lauder."

Hilary's image has been captured by many of fashion's leading photographers including: Steven Meisel, Mario Testino, Craig McDean, Mert & Marcus, David Sims, Inez Van Lamsweerde & Vinoodh Matadin, Peter Lindbergh, Patrick Demarchalier, and Arthur Elgort. She has appeared on the cover of Italian Vogue and French Vogue and in the pages of fashion publications across North America, Europe and Asia including American Vogue, Chinese Vogue, W, Harper's Bazaar, V Magazine, I-D and Numero.

In addition to Hilary, Estee Lauder's current models - Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik -- will continue to represent the brand in various global advertising campaigns.

The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names. [GlobalGiants.com]


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Edited & Posted by Editor | 1:19 AM | Link to this Post

January 23, 2007

Procter & Gamble Acquires DDF Skin Care : GlobalGiants.com

PROCTER & GAMBLE DDF PRODUCTS


PHOTO: PROCTER & GAMBLE DDF PRODUCTS

CINCINNATI, Jan. 22, 2007 -- The Procter & Gamble Company (NYSE: PG) announced today that it has acquired HDS Cosmetics Lab Inc., the company that manufactures and markets Doctor's Dermatologic Formula (DDF) skin care, from North Castle Partners, a private equity firm. The DDF line of products designed for specific skin concerns such as anti-aging, acne, hyperpigmentation and sun protection are sold in specialty retail, department stores and select spas throughout the United States and in several other countries.

Building on DDF's strong positioning and credentials, P&G expects to infuse the line with a steady stream of innovation, add marketing expertise, and leverage its global reach and go-to-market capability to drive future expansion.

"We created DDF to bring forth the latest technologies, based on medical practices and protocols," said Dr. Howard Sobel, a leading New York dermatologist and founder of DDF. "I'm confident that with P&G's know-how and scale behind it, DDF can grow to reach even more women and men who are looking for professional solutions."

P&G Olay daily facials

PHOTO: P&G OLAY DAILY FACIALS

P&G's successful track record for growing acquired brands includes Pantene(R), Olay(R), Cover Girl(R), Herbal Essences(R), SK-II(R), Wella Professionals(R), and the fragrance licenses for Valentino(R), and Hugo(R). [GlobalGiants.com]


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Edited & Posted by Editor | 6:29 PM | Link to this Post

January 21, 2007

United Colors of Benetton Spring Summer 2007 Collections : GlobalGiants.com

Benetton Spring Summer 2007


WOMEN’S COLLECTION

"Light. On second thoughts, ultra-light.
This adjective best defines the UCB Women collection for the next Spring Summer season. It’s a question of fabrics and weights. Obviously. But also, and perhaps above all, of content and style, because lightness and freshness is the way of life the collection exudes. Severity with grace, fuss-free glamour, trendy without exaggeration, natural elegance."


Benetton Spring Summer 2007


MEN’S COLLECTION

"An irresistible radical chic charmer. This is the United Colors of Benetton man next summer: full of charisma and sophistication, obvious elegance and apparent informality. A mixture for discerning souls who shun banality. Style and mood write the plot for such sophistication, while fabrics, yarns, details and combinations form the soundtrack of this undeniable glamour."


Benetton Spring Summer 2007


CHILDREN’S COLLECTION

"A perfect expression of the Benetton spirit, the Kid collection for S-S 2007 is all about natural, spontaneous shabby chic. Yet everything was constructed, studied and made with the utmost care, precision and richness. The ranges – seven each for boys and girls – reflect a wide variety of influences, moods and genres from various latitudes. There is an overall light, modern feel symbolic of this worldwide brand." [GlobalGiants.com]


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Edited & Posted by Editor | 1:39 PM | Link to this Post

January 18, 2007

MAC Cosmetics celebrates Raquel Welch as its Newest Beauty Icon : GlobalGiants.com

M-A-C COSMETICS RAQUEL WELCH


NEW YORK, Jan. 17 -- M-A-C Cosmetics, the leading brand of professional cosmetics and makeup artist brand of choice, has named Raquel Welch, award-winning actress and screen siren, its fourth M-A-C Beauty Icon. Ms. Welch, well-known for her own artistry skills, and M-A-C Cosmetics closely collaborated on a colour collection available at M-A-C locations worldwide, February 2007.

M-A-C (Make-up Art Cosmetics), the leading professional cosmetics brand, was created in Toronto, Canada in 1984 and is now sold in over 60 countries worldwide. M-A-C Cosmetics supports the special needs of professional makeup artists that meet the demanding lighting and studio conditions under which the pros work. [GlobalGiants.com]


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Edited & Posted by Editor | 12:29 PM | Link to this Post

December 25, 2006

Gap Holiday 2006 Collection

Gap Hoodie


Photo: GAP limited edition gold-trimmed Hoodie.


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Edited & Posted by Editor | 4:59 PM | Link to this Post

December 16, 2006

LAGERFELD LAUNCHES NEW DENIM INSPIRED COLLECTION FOR FALL 2007

LAGERFELD NEW DENIM


PHOTO: KARL LAGERFELD launches a new Women's and Men's denim inspired collection K KARL LAGERFELD for Fall 2007.


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Edited & Posted by Editor | 5:22 PM | Link to this Post

December 13, 2006

TAG HEUER EYEWEAR LS SUNGLASSES

TAG HEUER EYEWEAR


PHOTO: These new, limited-edition LS Sunglasses for women, complete with python skin and set with 23 genuine diamonds, have been created by TAG Heuer Eyewear to herald the launch of their L-Type optical collection. Both the optical and sunglasses collections feature exotic leathers; brushed platinum and ceramic-coated finishes; and lightweight, hypoallergenic elastomer-coated arms developed with the same technology found in F1 racing tires. A limited-edition men's version of the LS Sunglasses, featuring alligator skin arms, is also available.


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Edited & Posted by Editor | 6:45 PM | Link to this Post

December 10, 2006

BONGO LINE OF APPAREL AT KOHLS DEPARTMENT STORES

Bongo Kohls


PHOTO: Bongo spokesperson and Hollywood "It" girl Kristin Cavallari takes time out of a holiday jaunt to The Big Apple to meet and greet fans at the brand new Kohl's department store in nearby Jersey City, N.J.

Cavallari, who is best known for her role on the MTV hit reality series "Laguna Beach," stars in ads for the Bongo line of apparel, footwear and accessories, which is available at Kohl's.


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Edited & Posted by Editor | 6:34 PM | Link to this Post

December 7, 2006

Coty Inc. Partners With Gwen Stefani and Her L.A.M.B. Brand to Develop and Market Signature Fragrances

NEW YORK, Dec. 6 -- Coty Inc., the world's largest fragrance company, announced today the signing of a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.

GWEN STEFANI, COTY


PHOTO: GWEN STEFANI WITH COTY INC. EXECUTIVES: R to L: Bernd Beetz, CEO, Coty Inc., Gwen Stefani, Michele Scannavini, president, Coty Prestige, Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.

The partnership is the first foray by the multi-talented singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Coty Inc. delivers innovative products to consumers in 91 markets worldwide.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of 40 designer, celebrity and lifestyle brands.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes designer brands -- Calvin Klein, Cerruti, Chloe, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands -- Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands -- Chopard, Davidoff, Lancaster, Nautica and Phat Farm.

The Coty Beauty brand portfolio is more widely distributed and includes designer brand -- Pierre Cardin*; celebrity brands -- Celine Dion, David and Victoria Beckham, Isabella Rossellini, mary-kateandashley and Shania Twain; and lifestyle brands -- adidas, Aspen, Astor, Calgon, Chupa Chups, Esprit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields.

L.A.M.B., an acronym for "Love Angel Music Baby," was created and launched by Gwen Stefani in 2003. Since its initial conception, the women's apparel and accessory brand has quickly become recognized as one of the leading, young designer labels in the marketplace.


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Edited & Posted by Editor | 11:18 PM | Link to this Post

December 5, 2006

RIHANNA SIGNS TO COVERGIRL

Award-Winning Songstress Signs with Cosmetics Giant.


RIHANNA COVERGIRL


PHOTO: Internationally-acclaimed songstress Rihanna has signed with CoverGirl, the best selling make-up brand in the U.S.

HUNT VALLEY, Md., Dec. 5 -- Rihanna, the internationally- acclaimed songstress who has won millions of fans with her smash hit "S.O.S." and charming persona, is joining the CoverGirl family. The 18-year-old star joins the ranks of CoverGirls including Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. Rihanna will shoot her first CoverGirl ads this December for a nationwide launch in summer 2007.

Rihanna's debut album "Music of the Sun," which she co-wrote with renowned music producer Evan Rogers and his partner Carl Sturken, was released in August 2005. Her world renowned second album, "A Girl Like Me," featuring "S.O.S." and her follow-up single "Unfaithful" has established her among today's top artists. Through it all, Rihanna has managed to stay grounded and strives for her music to be a personal conversation with girls her age -- reflecting their triumphs, complexities and struggles. Rihanna is now working on her third album which is set for release in 2007.

Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.

With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professional(R), and the luxury and or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R), and Gucci(R).


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Edited & Posted by Editor | 7:29 PM | Link to this Post

November 19, 2006

UNITED COLORS OF BENETTON: 40 Years

Benetton 40th Anniversary.

Benetton celebrated its 40th anniversary at the Pompidou Centre in Paris, staging for the first time a catwalk in honour of its forty years of fashion. A special event that also looks to the future, showcasing a month-long exhibition, Fabrica: les yeux ouverts.

Benetton Campaign


PHOTO: Benetton: Product Campaign: Fall/Winter 1983-84; Photo: Alberto Dell'Orto.

A brand that looks to the future while preserving its strong multiethnic and global vision. Young models and a cool styling for both the elegant and casual outfits, but always with a leitmotiv of colour, dynamism and internationality. Men play an ever more important role, as do accessories and footwear which are an increasingly important defining element of the Benetton style.

LIFE Magazine, United Colors of Benetton


PHOTO: LIFE Magazine 1984

The development of Benetton’s commercial organisation has been supported by a major programme of investment in megastores, some of which are directly managed by the Group. These stores are characterised by their large dimensions, their prestigious locations in historic and commercial centres and by the high level of customer services they offer. The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality.

Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear. The Group produces around 115 million garments every year. Its retail network of 5,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of around 1.8 billion euro.


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Edited & Posted by Editor | 10:34 PM | Link to this Post

November 9, 2006

Adrianne Curry and NVIDIA Unveil World's First Real-Time Virtual Celebrity

Graphics Company and Hollywood Star Create Interactive Model.

HOLLYWOOD, Calif., -- In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (NASDAQ:NVDA) , have announced that they have teamed up to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA's new flagship graphics technology, will allow 'stars' to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.

NVIDIA, ADRIANNE CURRY


PHOTO: NVIDIA DIGITAL ADRIANNE

Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.

"I am honored to have been selected as the first celebrity for this project," said Adrianne Curry.

Adrianne Curry is the ideal choice for this venture as she is on the cutting-edge of this fresh, new trend in Hollywood. In addition to her successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync and Marie Claire, to name a few, Adrianne is a bona fide television star with television credits that include some of the most successful reality TV shows including the CW's America's Next Top Model, VH1's hit series "The Surreal Life" and "My Fair Brady," amongst numerous other stints in television and film. Adrianne also runs one of the most popular blogs and online promotions in the industry.

"The uses for this technological breakthrough are truly endless," said Dan Vivoli, senior vice president of marketing at NVIDIA. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."

The virtual "Adrianne" celebrity will be introduced at the official NVIDIA launch event being held in San Jose, CA.


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Edited & Posted by Editor | 1:08 PM | Link to this Post

November 8, 2006

Gap's New Holiday Marketing Campaign

Maria Bello, Seal, Claudia Schiffer, Stephanie Seymour, Bow Wow, Diane Kruger, Helen Mirren, Taylor Hackford, Deepak Chopra and Others Are Joined by Friends and Family in Gap's New 'Holiday In Your Hood' Print Campaign.

SAN FRANCISCO, Nov. 8 -- This holiday season, Gap introduces a new advertising campaign featuring an eclectic cast of celebrities wearing one of Gap's most iconic clothing items -- the hoodie.

GAP FASHION


PHOTO: Stephanie Seymour, pictured with her three sons as featured in Gap's new holiday campaign.

Gap's holiday print campaign showcases heartfelt images shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. The ads capture the mood of the season while emphasizing the importance of being with the ones you love. For the campaign shoot, a diverse group of talented personalities was photographed with someone near and dear to them. From an affectionate image of actress Maria Bello and her mother, to a nose-to-nose shot of Deepak Chopra with his son, to a loving portrait of Stephanie Seymour with her four children -- the images evoke the peace and love of the season. Each person in the campaign is photographed wearing a hoodie from Gap's holiday line. Seal looks laid-back and comfortable in his chocolate brown sherpa-lined hoodie, Stephanie Seymour is cozy in a gray cashmere v-neck hoodie and Claudia Schiffer sparkles in a cream-colored hoodie with gold-trim.

The ads are tagged 'peace love gap' and each campaign image has a corresponding message such as believe in your hood, together in your hood and reflect in your hood. With a gold peace symbol prominently featured throughout the print campaign, the images remind us of the powerful message peace brings during the holidays. The print ad campaign, which was developed by Gap's creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.


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Edited & Posted by Editor | 8:14 PM | Link to this Post

November 2, 2006

Winner's Artwork Appears on Cover of Lands' End Kids Catalog

Online Gallery of Nearly 5,000 Holiday Art Contest Entries at landsend.com.

Despite just a small mention in the Fall 2006 Lands' End Kids' catalog, thousands of children from across the United States entered their colorful and inventive drawings of the holidays in hopes of having their work featured in a Lands' End Holiday catalog. Today, the company announced the top three winners, as well as the opportunity to view all of the entries on landsend.com/artcontest .

LANDS END KIDS


The first place winner was 11-year-old Ryan Hoffman, of Sparta, Wis., whose reindeer drawing, with charming mouth, eyes and antlers, has a magical personality. For Hoffman, being featured on the catalog's cover is one of his favorite things about the contest. "I wanted to draw something different. I thought [Lands' End] would get a lot of snowmen," he said. "The best part about winning is that I get to have my artwork published, because I want to be a comic book artist someday."

Each of the entries can be viewed and printed at landsend.com/artcontest . The gallery offers full-color images, which are searchable by the artist's first name, age and state, and offers an option for Web site visitors to e- mail their festive favorites to family members and friends with a personal note.

Established in 1963, on the promise of delivering high quality product at a great value, Lands' End(R) is one of the world's largest consumer-direct retailers of specialty apparel. The company offers a complete line of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands' End offers an innovative collection of fine-quality goods for the home. Most recently Lands' End launched a Women's Intimates line that complements its award-winning swimwear line for petite, average and larger women.


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Edited & Posted by Editor | 4:55 PM | Link to this Post


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