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⢠ICXA Recognized Tata Consultancy Services’ Unified Commerce Platform for Delivering Seamless Omnichannel Customer Experiences.
Photo: TATA Consultancy Services in the courtyard of Egmont Palace, Brussels, Belgium. Image Credit: European Business Summit.
NEW YORK and MUMBAI, India, October 3, 2020 — Tata Consultancy Services (TCS), announced that its unified commerce platform, TCS OmniStoreâ¢, has won the Interactive Customer Experience (ICX) Association Elevate Award for Best Omnichannel ICX. TCS is a leading global IT service, consulting, and business solutions organization.
The ICX Association annually gives its Elevate Awards to recognize achievements in engaging customer experiences. It recognized TCS OmniStore for using interactive technologies to create transcendent brand experiences that captivate and engage customers across multiple channels, such as mobile, web, and in-store.
Part of the TCS Algo Retail⢠suite, TCS OmniStore, provides a unified experience of carts, wish lists, promotions, and orders, with connected context between online and store; brings customers, products, and associates together; and creates digital, experiential hubs. Powered by a headless commerce architecture, it helps businesses cater to evolving touchpoints by building new services and apps quickly without worrying about channel constraints.
TCS OmniStore helps retailers contextually bind scenarios, processes, data, and insights on to a single platform, thereby increasing checkout speed by five times and sales by 20 percent. It serves diverse business lines—general merchandise, discount, specialty, fashion, restaurant, post office, telecom, and travel and hospitality industries.
“TCS OmniStore is an outcome of our strong vision, belief in unified commerce, and our sustained investments in the Algo Retail suite. By enabling omnichannel by default, the platform helps businesses deliver seamless, connected customer experiences and drive growth. We are pleased to receive the Elevate Award that recognizes our passion for innovation and the market success of our TCS OmniStore platform,” said Shankar Narayanan, Business Group Head, Retail, CPG, Travel & Hospitality, TCS.
“TCS OmniStore has leveraged omnichannel technology to enable the customer to take full control of their shopping experience no matter what shopping environment they are most comfortable using,” commented Elliot Maras, Editor, KioskMarketplace.com and one of the awards judges.
TCS’ Algo Retail suite enables retailers to integrate and orchestrate data flows across the retail value chain. The Retail Suite harnesses the power of analytics, Artificial Intelligence, and machine learning to unlock exponential business value.
Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.
A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.
Source: Tata Consultancy Services
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:59 AM | View the original post
Boston, MA. October 3, 2020 - Today, Reebok announces its collection with contemporary menswear designer Angus Chiang. The line, comprised of three colorways of the Zig Kinetica Concept Type 2, was initially revealed during Paris Fashion Week earlier this year.
The Angus Chiang first-generation digital era designs heavily inspire reebok Zig Kinetica Concept Type 2. The footwear styles are a quintessential merger of loud Reebok designs and Angus’s bold color blocking, a key pillar of his work, Reebok said. Further playing with the idea of clashing harmonization, the materials used, such as corduroy, leather, and canvas, make for an elevated look and feel that comes together despite the different components used, Reebok added.
The Zig Kinetica Concept Type 2, Reebok explains, is a luxe spin on its innovative, original Zig Kinetica. In addition to the fashion-forward silhouette, the sneaker contains revolutionary cushioning to propel you forward with springy responsiveness. The Angus Chiang designed Reebok Zig Kinetica Concept Type 2 will come in three colorways: white/red/black, yellow/white/black, and blue/green/white.
Source: Reebok
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:59 AM | View the original post
Launching with Oscar de la Renta’s Store Featuring Pre-Fall and Fall/Winter 2020 Collections.
Luxury Fashion and Beauty Brands Tap Amazon’s Innovative, Content-Driven Tools to Reach and Engage More Shoppers.
More Customers Turning to Mobile Shopping - In the Past Year, Amazon Customers Ordered More Than One Billion Fashion Items On Mobile Devices.
Photo: Amazon Headquarters, Seattle.
SEATTLE — Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. The iconic American fashion house, Oscar de la Renta, unveils the first store featuring its Pre-Fall and Fall/Winter 2020 collections, inclusive of ready-to-wear, handbags, jewelry, accessories, and a new perfume, with childrenswear coming soon. More brands will launch within Luxury Stores in the coming weeks and seasons.
Oscar de la Renta is one of the world’s leading luxury goods firms. The New York-based company, established in 1965, encompasses a full line of women’s accessories, bridal, childrenswear, fragrance, beauty, and home goods, in addition to its internationally renowned women’s ready-to-wear collection.
Available in the Amazon app by invitation only, Luxury Stores combines the convenience customers have come to know and love from Amazon with innovative technology like “View in 360.” This interactive feature will begin rolling out with delicate garments at launch, allowing customers to explore 360-degree detail styles to visualize better fit and make shopping for luxury more accessible and engaging. With collections sold directly from the participating brands as a ‘store within a store’ experience, brands independently make decisions regarding their inventory, selection, and pricing - and Amazon offers the merchandising tools for brands to create and personalize content in each of their unique brand voices. By seamlessly tying content and commerce together, both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced, auto-play imagery, and in-motion graphics.
“We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” said Christine Beauchamp, President of Amazon Fashion. “We are excited to offer luxury brands the services and technology to build an inspiring, elevated customer experience. It’s still Day One, and we look forward to growing Luxury Stores, innovating on behalf of our customers, and opening a new door for designers all over the world to access existing and new luxury customers.”
Currently available to eligible U.S. Prime members, invited shoppers can browse exclusive styles from Oscar de la Renta throughout the season, including select ready-to-wear and a new perfume. They can also receive early access to the Fall/Winter 2020 collection, currently only available in Oscar de la Renta’s boutiques and website. To entertain and engage invited shoppers, Amazon and Oscar de la Renta collaborated on a launch video, starring Cara Delevingne, directed by Bunny Kinney, and styled by Jason Bolden, celebrating the imaginative intersection of fashion and technology.
“Oscar de la Renta is thrilled to partner with Amazon for the launch of Luxury Stores,” stated Alex Bolen, CEO of Oscar de la Renta. “As a global retail leader, Amazon has a relentless focus on improving the customer experience through constant innovation, utilizing technology, and customer feedback. We admire Amazon’s customer-centric focus and look forward to telling our brand’s story in compelling and engaging ways to even more customers through the Luxury Stores experience.”
Amazon Fashion, the fashion retail division of Seattle-based Amazon.com, Inc., is a one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewelry, watches, handbags, and luggage from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget. Amazon Fashion continues to expand its wide selection and create new experiences on behalf of its customers, including Prime-exclusive programs like Prime Wardrobe, allowing you to try before you buy, and Personal Shopper by Prime Wardrobe. This service provides style inspiration and curated recommendations.
Source: Amazon
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:47 AM | View the original post
Purchase, NY | September 30, 2020 —Mastercard collaborates with merchants and financial institutions to include logos in digital banking applications.
As more businesses turn to digital payments, and the number of connected devices grows, one thing is becoming increasingly clear: consumers are demanding more clarity around what they bought and who they bought it from, Mastercard said.
Almost everyone has experienced the frustration of trying to decipher confusing and brief purchase descriptions when reviewing online statements. This confusion forces cardholders to contact their banks unnecessarily to dispute unrecognized transactions, adding extra steps for consumers and generating an array of costs for merchants and banks, Mastercard explained.
A new initiative from Mastercard and managed by Ethoca, the company’s collaborative fraud and dispute resolution technology, aims to eliminate this confusion and improve the customer experience. Mastercard encourages all merchants to upload their logos at Ethoca for inclusion in online banking and payment apps. The merchant logos will be linked to corresponding transactions, adding clear visual cues to help cardholders quickly identify legitimate purchases. Participating merchants can simultaneously extend their brand presence as well as eliminate expensive and time-consuming chargebacks. This program is also available to all financial institutions, Mastercard added.
According to Mastercard, a recent Ethoca-commissioned Aite Group study of the US market revealed that 96% of consumers want more details to recognize purchases easily. Global chargeback volume may reach 615 million by 2021, fueled in large part by frustrated consumers turning to the dispute process unintentionally.
“With greater digital dependency, having real-time purchase details is critical for consumers, merchants, and card issuers alike,” said Johan Gerber, executive vice president, Cyber and Security Products at Mastercard. “We continue to collaborate with industry partners to bring clarity and simplicity before, during, and after transactions. By enriching transaction details, merchants can alleviate friendly fraud, reduce chargebacks, and improve the customer experience.”
This endeavor is part of comprehensive efforts to deliver the most efficient, safe, and simple payment experience from the minute a consumer begins browsing to once they’ve made the purchase, Mastercard stated.
Source: Mastercard
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:43 AM | View the original post
⢠The new campaign, ‘For Moments Like No Other,’ highlights the versatile beauty of natural diamonds.
Photo: Ana de Armas for The Natural Diamond Council campaign.
MUMBAI, India, Sept. 28, 2020 — The world’s leading diamond producers, Diamond Producers Association, relaunched as the Natural Diamond Council (NDC) to promote the desirability of natural diamonds and support the integrity of the natural diamond industry. As an industry authority, the NDC aims to become the go-to digital publisher for innovative content covering all that’s new and exciting in the industry. With the brand’s repositioning, NDC has launched their first-ever celebrity-led TVC campaign, ‘For Moments Like No Other,’ with the gorgeous Hollywood actress Ana de Armas.
This new campaign marks several firsts for the Natural Diamond Council, in addition to welcoming its first Hollywood headliner. It is the first celebrity-fronted campaign for a diamond group, adding an essential contribution to an industry that supports the livelihoods of roughly 10 million people worldwide. It is also the first campaign dedicated to NDC’s ‘Only Natural Diamonds’ platform and the first marketing initiative to showcase such a diverse roster of Jewellery designers that work with natural diamonds in exceptionally modern ways.
Ana De Armas is a rising Hollywood star. She recently received a Golden Globe nomination for her Knives Out role and will soon appear in the latest James Bond film ‘No Time to Die.’ She shines in the multi-part campaign that celebrates the myriad connections that lead to natural diamonds being worn or exchanged. NDC says it approached Ms. de Armas for the project as she radiates with poise and modernity and epitomizes an ascendant, free-thinking generation. Her elegant, effervescent, and easygoing demeanor reflects the next chapter in the history of natural diamonds, a mindset in which the traditional tenets of diamond-wearing and exchanging are dismantled, leaving an open playing field in their place. Ana appears in laid-back outdoor settings with friends. A fresh, opened-up association emphasizes that diamonds are not solely the purview of romantic interests or formal occasions. They are for every type of connection.
“I love thinking of diamonds this way, as special emblems of even our small personal moments,” said Ms. Ana de Armas. “They represent joy, warmth, and beauty.”
Richa Singh, Managing Director, NDC, India, said: “It was a challenge to put together the brand and campaign launch when the world is going through such tough times, but it has been a rewarding experience. The campaign fits as consumers have greater respect for everything natural and want to buy fewer but better things. They are looking for things that last and have a meaning and emotion attached to it. We wish to create desirability for diamonds in consumers’ minds when it comes to celebrating life’s every moment, and our campaign featuring Ana De Armas portrays that beautifully. The TVC redefines special moments, celebrating a variety of personal connections with natural diamonds.”
The campaign, which was lensed in coastal Portugal, directed by Manu Cossu and photographed by Camilla Ãâ¦krans, will have a global presence, running in India, the United States of America, the United Kingdom, and China.
The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing trends and sharing resources and information with consumers on the ultimate timeless and natural luxury goods. The NDC also supports the natural diamond industry’s integrity, providing transparency and insight into this sector’s ethics, sustainability, and progress.
Source: Natural Diamond Council
|GlobalGiants.Com|
Natural Diamond Council presents #ForMomentsLikeNoOther starring Ana de Armas.
Edited & Posted by the Editor | 10:49 AM | View the original post
Sant’Agata Bolognese, 26 September 2020 - Automobili Lamborghini has presented the Urus Graphite Capsule, creating unprecedented new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, in white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres.
The company said that the lower parts of the car around the front, rear and side sills are all finished in the matt body color. Four shiny accent colors are offered, orange Arancio Leonis, Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal.
The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers, Lamborghini stated.
“The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts,” the company said.
“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV. Its color and styling are as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.
Source: Lamborghini
|GlobalGiants.Com|
Lamborghini Urus. Unlock any road.
Edited & Posted by the Editor | 1:09 AM | View the original post
⢠Digital, 2CD, 3LP Black Vinyl, and Limited-Edition Gold Vinyl Collection feature theme songs from all 25 Official James Bond Films with “No Time To Die” by Billie Eilish and Oscar-Winning Songs by Adele and Sam Smith.
Photo: UMe Celebrates the world’s most famous secret agent with the November 20, 2020 release of ‘The Best Of Bond…James Bond.’ Available via digital, 2CD, 3LP black vinyl, and limited-edition gold vinyl, the collection features theme songs from all 25 official James Bond films, including “No Time To Die” By Billie Eilish and Oscar-winning songs by Adele and Sam Smith.
SANTA MONICA, Calif., September 25, 2020 — On November 20, UMe will release an updated version of The Best Of Bond…James Bond, a digital, 2CD, and 3LP black vinyl compilation featuring celebrated theme songs from the longest-running film franchise. Also, a limited-edition gold vinyl will be available exclusively via uDiscover Music and Sound of Vinyl. The new collection will include “No Time To Die” by Billie Eilish from No Time To Die, the 25th film in the series. Also now included will be Adele’s “Skyfall” from Skyfall, the highest-grossing Bond film to date, and Sam Smith’s Spectre theme, “Writing’s On the Wall,” - Oscar winners for Best Song in 2013 and 2016, respectively.
The collection includes Billie Eilish, Adele, Sam Smith, and the signature instrumental “James Bond Theme” by The John Barry Orchestra. The group also comprises Dame Shirley Bassey (“Goldfinger,” “Diamonds Are Forever” and “Moonraker”). With “Goldfinger,” Bassey achieved her first Top 10 hit, reaching No. 8 on The Billboard Hot 100 and No. 2 on the Adult Contemporary charts. Bassey made her Oscars debut at the 85th Academy Awards, where she performed a spectacular rendition of “Goldfinger” as part of the telecast’s James Bond 50th Anniversary tribute.
Along with Louis Armstrong (“We Have All The Time In The World”), Nancy Sinatra (“You Only Live Twice”), Lulu (“The Man With The Golden Gun”), The Best Of Bond…James Bond also includes Paul McCartney & Wings (“Live And Let Die”). Written by Paul McCartney and Linda McCartney, performed by Paul McCartney & Wings and produced by former Beatles producer George Martin, the title theme song hit No. 2 on the chart. It got nominated for both a GRAMMY Award for Best Instrumental Arrangement and an Academy Award for Best Original Song. The single “Live And Let Die” became the first Bond theme song to win a GRAMMY award (Best Pop Vocal Performance, 1973), and the music continues to be a highlight in McCartney’s live performances.
The Best Of Bond…James Bond also features Carly Simon (“Nobody Does It Better”), Tina Turner (“GoldenEye”), Duran Duran (“A View To A Kill”), Sheryl Crow (“Tomorrow Never Dies”), Madonna (“Die Another Day”), Garbage (“The World Is Not Enough”). With the release of “Skyfall,” Rolling Stone compiled its Top 10 James Bond Theme Songs, all 10 of which, of course, appear on this set, including Tom Jones (“Thunderball”) and Matt Monro (“From Russia With Love”).
Various Artists THE BEST OF BOND…JAMES BOND [2CD/DIGITAL AND 3LP]
DISC 1
DISC 2
3LP
LP1
Side A
Side B
LP 2
Side A
Side B
LP 3
Side A
Side B
Universal Music Enterprises (UMe) is the centralized U.S. catalog and select markets entity for UMG (Universal Music Group). Working in tandem with all of the company’s record labels, UMe provides a frontline approach to catalog management, a concentration of resources, opportunities in new technologies, and an emphasis on strategic marketing initiatives to engage all types of consumers across multiple entry points and platforms.
Source: UMe
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:36 AM | View the original post
⢠Wayne Taylor Racing and Meyer Shank Racing to run successful Acura ARX-05 prototypes
Photo: Wayne Taylor Racing will run the #10 Acura ARX-05 in 2021 and debut at the season-opening Rolex 24 at Daytona.
Photo: Meyer Shank Racing will field the #60 Acura ARX-05 in the 2021 IMSA WeatherTech SportsCar Championship.
TORRANCE, Calif., Sept. 26, 2020 — Acura Motorsports announced it would partner with Meyer Shank Racing and Wayne Taylor Racing to campaign a pair of Acura ARX-05 Daytona Prototype International entries in the IMSA WeatherTech SportsCar Championship, beginning in 2021.
The WeatherTech SportsCar Championship is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It resulted from a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series.
“It is a pleasure to announce that Wayne Taylor Racing will be joining the Acura ARX-05 IMSA program in 2021, along with Meyer Shank Racing,” said Jon Ikeda, Acura Brand Officer. “We’re confident that both teams will help us build on the successes we’ve achieved to date in IMSA competition.”
Defending IMSA GTD class champion Meyer Shank Racing [MSR] is in its third decade of operation. With wins in some of the sport’s biggest races, the Ohio-based team played a vital role in developing the successful Acura NSX GT3 Evo and has raced the car to victory lane in four consecutive seasons culminating in the drivers’ and teams’ titles in 2019. Acura and MSR are the current leaders in all three major GTD title championships.
“We welcome Wayne Taylor Racing into the Acura Motorsports family, and very much anticipate their contributions to our prototype program,” said Ted Klaus, president of HPD (Honda Performance Development), the competition arm for Acura Motorsports. “Equally, we look forward to growing our successful partnership with Meyer Shank Racing. We intend to have Acura Motorsports partner with MSR and WTR, not only to continue our championship ways but to collaborate to develop the next generation Acura LMDh.”
Acura is a leading automotive nameplate that, according to it, “delivers Precision Crafted Performance - a commitment to expressive styling, high performance and innovative engineering - all built on a foundation of quality and reliability.”
Acura Motorsports programs have been integral to the Acura brand since its launch in 1986.
Source: Acura Motorsports
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:36 PM | View the original post
⢠Food and beverage leader joins RE100 initiative with the ambition to achieve 100% renewable electricity globally for direct operations by 2030 and across the entire franchise and third-party functions by 2040
Photo: Illustration of wind turbines. Argonne’s 10 kW wind turbine. A similar design to the ones shown here, is used by Argonne scientists and engineers to study wind energy interaction, electric vehicle charging, and grid technology. Image credit: Argonne National Laboratory.
PURCHASE, N.Y., Sept. 21, 2020 — PepsiCo Inc. today announced a new target to source 100% renewable electricity across all of its company-owned and controlled operations globally by 2030 and its entire franchise and third-party functions by 2040. With PepsiCo’s scale, the transition has the potential to reduce approximately 2.5 million metric tons of greenhouse gas (GHG) emissions by 2040, the equivalent of taking more than half a million cars off the road for a full year. This announcement builds upon the company’s global efforts to increase its use of renewable energy sources and its transition to renewable electricity in the U.S., its largest market, announced earlier this year.
“With the devastating effects of climate change around the world, and the global food system under significant strain, accelerated action is needed,” said Jim Andrew, Chief Sustainability Officer, PepsiCo. “We know the responsibility that comes with our size and scale, so transitioning PepsiCo’s global business operations to 100% renewable electricity is the right step forward to deliver meaningful impact as we continue to advance our sustainability agenda.”
Early this year, PepsiCo signed the Business Ambition for 1.5ðC pledge, joining other leading companies in committing to set science-based emissions reduction targets. The company has made significant progress in reducing GHG emissions throughout its value chain - from working with farmers to implement carbon-efficient practices through its global Sustainable Farming Program to operating one of the largest electric fleets in North America.
PepsiCo currently procures renewable electricity in 18 countries, nine of which already meet 100% of their electricity demand from renewable sources. With the shift to renewable electricity in the U.S. underway this year, PepsiCo is currently on track to start 56% of its electricity through renewable sources globally by the end of 2020.
With this announcement, PepsiCo joins RE100, an initiative led by the Climate Group to bring together the world’s most influential companies committed to 100% renewable electricity.
“By transforming their global business operations to renewable electricity, PepsiCo is demonstrating a strong commitment to combat climate change, while underlining the business case for renewables,” said Sam Kimmins, Head of RE100 at The Climate Group. “By investing in the development of new solar and wind farms around the world to meet their target, PepsiCo is making a real tangible contribution to accelerating the clean energy transition.”
To achieve 100% renewable electricity globally, PepsiCo will employ a diversified portfolio of solutions, including Power Purchase Agreements (PPAs). The contracts will support developing new projects such as solar and wind farms worldwide and purchased energy certificates to enable the near-term transition to renewable sources in many geographies. The company will also continue to expand its growing list of onsite wind and solar projects at its facilities around the world. PepsiCo’s global headquarters in Purchase, NY, installed rooftop solar energy panels earlier this year.
Source: PepsiCo, Inc.
|GlobalGiants.Com|
Edited & Posted by the Editor | 9:23 AM | View the original post
Sant’Agata Bolognese/Vallelunga, 20 September 2020 - Lamborghini recorded its first Italian GT Championship Endurance victory of the season in the hands of Imperiale Racing’s Kikko Galbiati, Alex Frassineti and Giovanni Venturini at Vallelunga.
The #32 Lamborghini Huracán GT3 Evo started from pole position following Saturday’s qualifying session and duly maintained its advantage over the three-hour race.
It was a Lamborghini one-two finish at the end, as the #19 Vincenzo Sospiri Racing Huracán of Lamborghini GT3 Junior drivers Leonardo Pulcini and Yuki Nemoto claimed a second-place alongside team-mate Raffaele Giammaria.
For the #32, it was a lights-to-flag victory, aided by the rapid Frassineti, who got a clean start and built a healthy margin over the second-placed car.
Frassineti handed over to Galbiati at the first driver-change pit-stop, with the latter maintaining the margin out front. By the time Galbiati switched with Lamborghini Factory Driver Venturini, the race was all but in the bag.
Venturini eventually headed the #19 to the flag by just over six seconds.
The result also has significant championship implications for the Imperiale Racing partnership of Galbiati and Venturini ahead of the final endurance round of the season at Monza on the opening weekend of November.
The duo is now second in the points standings, just two points adrift of the leading BMW crew of Stefano Comandini and Marius Zug.
Source: Lamborghini
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:19 AM | View the original post
The ‘world’s smallest plotters’, according to HP, and more sustainable than ever. The new HP DesignJet Series is aesthetic, simple to operate, and sustainably constructed.
Simple to use: Print multi-size projects automatically and send multiple files in one click with HP Click, all without compromising speed.
Fits your office and budget: Save space and make a statement with the ‘world’s smallest plotters’ designed to fit your office and style.
Matches the way you work: Print your jobs and manage your print jobs from virtually anywhere, anytime with the HP Smart App.
PALO ALTO, Calif., September 19, 2020 — HP Inc. has announced the release of a new HP DesignJet portfolio to simplify the printing needs of construction ecosystem professionals (architects, engineers, constructors, and subcontractors) while delivering high-quality and fast printouts at a low cost.
According to HP, its new HP DesignJet series comprises intelligent, flexible, compact, and modern printers unique to other types of plotters. With HP Click software, one-click printing - even for documents of different sizes - is made easy. Combined with the automatic A3/B tray, it prints multi-size projects automatically - A3/B and A1/D or A0/E - without manually switching the media source. The new HP DesignJet series also enables seamless printing and management from any connected device, wherever you are, thanks to the HP Smart App., HP said.
The new large-format HP DesignJet portfolio includes:
The HP DesignJet T200 Printer series: Easy and affordable printing with the ‘world’s smallest plotters’
The HP DesignJet T600 series: Fast and straightforward large-format plotters designed for construction ecosystem professionals focused on executing, problem-solving, and multitasking
The HP DesignJet Studio Printer series: For Architecture, Engineering and Construction (AEC) professionals focused on creativity/design and sensitive to aesthetics
“The new DesignJet Series, from the T200 through to the T600 and Studio Printer versions, bring a new level of design, simplicity, and connectivity for creative professionals,” said Guayente SanmartÃÂn, vice president and general manager, HP Large Format Printing Business.
⢠HP DesignJet T200 Printer series
According to HP, its DesignJet T200 Printer series is the world’s smallest large-format plotters. With a width of 24 inches and capable of printing up to A1, they’re designed for simplicity of use with HP Click software, enabling rapid one-click printing of multiple files at once. The A3/B automatic sheet feeder accessory offers the ability to print multi-size A3/LF workflows without changing media input.
Standout features of the HP DesignJet T200 Printer series include:
“As well as being compact, easy to use, and delivering high-quality results, the HP DesignJet T200 Printer series is also comprised of the most sustainable large-format plotters in the world, reducing carbon emissions by using up to 30% recycled plastic,” the company elaborated.
⢠HP DesignJet T600 Printer series
The HP DesignJet T600 Printer series shares many of the market-leading characteristics that present the HP DesignJet T200 Printer series as a leader in its class. The new series has the added ability to handle multi-size A3/LF workflows. As a default, it comes with an integrated stand and can manage complex projects, with increased memory and native HP-GL/2 support.
Like its compact counterparts, the HP DesignJet T600 Printer series comprises 30% recycled plastic, helping to reach HP’s goal to increase recycled plastic content14 - well ahead of its 2025 target.
The versatile, sustainable, intelligent HP DesignJet T600 Printer series is available in 24-inch and 36-inch models. Its premium print engine can print a sheet of A1 media in as little as 25 seconds.
⢠HP DesignJet Studio Printer series
For design professionals, set up and style of their workplace is a statement about themselves. With a sleek white facia and wood or steel finish, the HP DesignJet Studio Printer series delivers a high-performance experience for design professionals and has unique design without ever compromising on speed, quality, or ease of use.
At the intersection of performance and design, the HP DesignJet Studio printer is for creative professionals. They need a large-format printer that fits seamlessly into the carefully crafted space of their client-facing workplace, all the while ensuring to keep up with the varied demands of the clients themselves.
In addition to this, these printers support multi-size workflows as default, come equipped with HP Click one-click printing software, and possess the ability to commence a job from any connected device with the HP Smart App.
Source: HP, Inc.
|GlobalGiants.Com|
HP DesignJet T200 and T600 Large Format Plotter Printers
HP Spectre Folio | Behind The Design | HP
Easy Doesn’t Make It: HP Sustainable Impact | HP
Watch how HP delivers on bold promises for a sustainable future.
Edited & Posted by the Editor | 2:39 AM | View the original post
⢠Nespresso has been carbon neutral across its business operations since 2017 and now commits to achieving full carbon neutrality across its supply chain and product life cycle.
LAUSANNE, Switzerland, Sept. 17, 2020 — Nespresso today committed that every cup of Nespresso coffee, both for at-home and professional customers, will be carbon neutral by 2022. This new ambition builds on more than ten years of work, during which Nespresso has reduced its carbon emissions and compensated the remainder through agroforestry.
“Climate change is a reality, and our future depends on going further and faster on our sustainability commitments. That is why we are accelerating our commitments to offer our consumers a way to drink a carbon-neutral coffee cup by 2022. A coffee, made from the finest and rarest beans, sustainably sourced. I truly believe that both our business and the coffee industry can be a force for good in the world by tackling this pressing issue,” said Guillaume Le Cunff, CEO of Nespresso.
The company’s new commitment will tackle emissions in its supply chain and product life cycle.
Nespresso said it would achieve carbon neutrality through the following initiatives:
1. Carbon emission reduction: A crucial element of Nespresso’s vision is to decarbonize its value chain.
2. Planting trees in coffee farms and the surrounding landscapes: Trees are the best way to capture carbon from the atmosphere while investing in nature and building a regenerative agricultural system. Tree-Planting provides the shade needed to improve the quality and quantity of a coffee harvest. The roots also help protect against soil erosion and landslides and promote soil regeneration.
3. Accelerate to make an immediate positive impact: Nespresso will also invest in projects to support forest conservation and restoration and implement clean energy solutions within farming communities.
This carbon neutral commitment is part of a broader sustainability ambition: to preserve exceptional coffees, build a resilient and regenerative coffee agriculture system, drive sustainable livelihoods for farmers, and create a circular business.
Nestlé Nespresso SA is the pioneer and reference for the highest-quality portioned coffee. The company works with more than 110,000 farmers in 14 countries through its AAA Sustainable Quality⢠Program to embed sustainability practices on farms and landscapes. Launched in 2003 in collaboration with the NGO The Rainforest Alliance, the program improves the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving farmers and their communities’ livelihoods.
Headquartered in Lausanne, Switzerland, Nespresso operates in 84 countries and has 14,250 employees. In 2019, it ran a global retail network of 810 boutiques. The brand currently has more than 100,000 points to collect its used capsules globally, enabling 91% of its consumers to recycle.
Source: Nespresso
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Edited & Posted by the Editor | 6:02 AM | View the original post
⢠Tata Consultancy Services’ Program Provides Vital Technology Training for Students to Improve their Communities and Secure the Nation’s Digital Future.
Photo: School student working on an assignment. Image credit: Enokson.
MANILA | MUMBAI, September 16, 2020 — Tata Consultancy Services (TCS) has partnered with the Philippines Department of Education, Cordillera Administrative Region, to help students improve their technology skills through the global TCS initiative, goIT.
TCS explained that the goal of the goIT program is to demystify computer science and enthuse students to pursue STEM (Science, Technology, Engineering, and Mathematics) education and become tomorrow’s technology leaders. It introduces students to design thinking, digital technologies, and the agile methodology to develop and prototype solutions that improve their communities or support the United Nations’ Sustainable Development Goals. The engaging curriculum includes the innovation lifecycle, product prototyping, and industry-relevant entrepreneurial skills. TCS employees will mentor students and provide industry context and real-world connections.
The three-day goIT program will get implemented in 20 schools across six provinces of the Cordillera region. The program, meant for third and fourth-year high school students, will start in the last week of September with the first school, Cordillera Regional Science High School, located in Benguet.
“True to our vision of promoting quality education for every Filipino, TCS’ goIT program will facilitate the learning of much-needed technology skills. It will develop our Cordilleran learners and contribute to improving their communities,” said May Eclar, Regional Director of the Department of Education, Cordillera Administrative Region.
“We are excited to launch the goIT program and impart knowledge and skills in science and technology to Filipino students and lay the foundation for the nation’s digital workforce of the future. Through this program, we will reach students in the farthest areas, helping them contribute to their communities’ development,” said Shiju Varghese, Country Head, TCS Philippines.
goIT is TCS’s flagship student engagement program across North America, LATAM (Latin America), Europe, Asia Pacific, and Australia. It is tailored to meet local communities’ specific needs. The program is estimated to have reached over 12,000 students worldwide in FY 2020.
Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology, and engineering services and solutions. These services and solutions are delivered through TCS’s unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.
Source: Tata Consultancy Services
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Edited & Posted by the Editor | 6:08 AM | View the original post
FILA sponsored tennis player Laura Siegemund captured her first U.S. Open Women’s Doubles title Friday afternoon with partner Vera Zvonareva - defeating the No.3 seeded team of Nicole Melichar and Xu Yifan in straight sets 6-4, 6-4.
The unseeded duo dominated the fortnight in New York, winning in straight sets in four of their five matches. Siegemund and Zvonareva defeated three seeded teams en route to the final, knocking off [7] Kenin/Azarenka, [2] Sabalenka/Mertens, and finally [3] Melichar/Yifan in Friday’s title match.
“It’s not a random choice that we play with each other because we both feel like we can complement each other’s game,” Siegemund stated. “Then something that turns out during the journey through the two weeks is that you, like, in our case, I realized her game style complements mine.”
The doubles title is Siegemund’s sixth in her career and second title at the U.S. Open, following her 2016 mixed doubles title with partner Mate PaviÃâ¡. Siegemund also improves to 6-3 in career finals with the win in New York.
⢠Introducing FILA’s Original Tennis LX & Centa
⢠FILA introduces two premium footwear silhouettes - the Original Tennis LX & the Centa.
The ‘Centa’ is FILA’s brand new silhouette featuring rich, premium leather uppers with waxed edges and perforations. The leather FILA flag extends up around the shoe’s collar, and FILA branding on the tongue boasts hand stitch detailing on a tonal embossed patch. The ‘Centa’ comes in three colorways - white, cream, and navy.
The Original Tennis LX is born from one of FILA’s most classic silhouettes, the Original Tennis. Debuting in white, cream, and turquoise, the Original Tennis LX brings a fresh feel to FILA’s footwear lineup. The Original Tennis LX is updated with enhanced construction and premium leather, and features an exposed medial midsole that allows for a lighter and more comfortable fit, the company stated.
Source: FILA
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:06 AM | View the original post
⢠The brand to enter the Western, Northern, and Eastern regions of the country.
GURUGRAM AND MUMBAI, India, Sept. 15, 2020 — Hindustan Unilever Limited (HUL) today announced the expansion of Boost, one of India’s leading nourishing beverages in chocolate flavor, into the Western, Northern, and Eastern regions of the country. An iconic brand, Boost is widely enjoyed by kids given its ‘Great Taste’ of chocolate, the benefit of 3X stamina and energy under a formulation consisting of 17 essential nutrients, and legacy of association with leading Indian sports personalities.
The market expansion reaffirms and further supports the brand’s purpose of unleashing the winner in kids across India. The brand narrative, ‘Play A Bigger Game,’ which goes beyond the motivation to tackle everyday challenges and aims to enable kids to take on the more prominent and more formidable opponents in the real world, will drive the geographic growth, Hindustan Unilever Limited (HUL) explained.
According to Krishnan Sundaram, Vice President, Integration and Business Head, ââ¬Å½HUL, “Boost has a long-standing legacy in the southern market, and we are excited to be taking this journey forward across all regions of the Indian households. There is a tremendous market opportunity in the milk-rich regions for Boost to establish and eventually lead the category. We are looking forward to embarking on a successful journey for Boost pan India.”
As a part of the comprehensive communication outreach, the much-loved TVC with Indian Cricketer Virat Kohli preparing a young kid to #PlayABiggerGame in his unique style will be on air across regional and national media in Hindi and Marathi. The brand will also continue to convey its purpose of unleashing the winner in kids through its platform, Boostcamp.com, a website democratizing cricket learning, where aspiring kids can learn the skill in various aspects of the game directly from the champions.
Boost will be available in stores and leading e-commerce platforms pan India, HUL announced.
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company with its products touching the lives of nine out of ten households in the country. HUL says it works to create a better future every day.
Source: Hindustan Unilever Limited (HUL)
|GlobalGiants.Com|
Boost Energy — When you have 3X more stamina, no challenge is big enough. Watch how a young talented boy gives Virat a tough time #PlayABiggerGame.
Edited & Posted by the Editor | 9:41 AM | View the original post
Michael R. Bloomberg to bring together public and private sectors for a constructive global dialogue.
The forum Advisory Board includes Honorary Chair Dr. Henry A. Kissinger and Chair Henry M. Paulson, Jr., as well as Mukesh Ambani, Charlene Barshefsky, Bill Gates, Yoriko Kawaguchi, Martin Lau, Jean Liu, Strive Masiyiwa, Nandan Nilekani, Ngozi Okonjo-Iweala, Lubna Olayan, Penny Pritzker, Condoleezza Rice, Neil Shen, Susan Shirk, Ellen Johnson Sirleaf, Lawrence H. Summers, Teresita Sy-Coson, Josephine Wapakabulo, Janet Yellen, Lei Zhang, and others.
Photo: Francine Lacqua, Editor-at-Large, and Presenter, Bloomberg Television, the United Kingdom, captured during the Session “Taking Action for the Ocean” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 23, 2019. Image provided by & copyright © World Economic Forum / Sikarin Fon Thanachaiary.
NEW YORK, September 12, 2020 — Bloomberg Media today announced that the Bloomberg New Economy Forum would hold a virtual, global convening on November 16-19, 2020. For four days and spanning multiple time zones, influential business executives, technology innovators, academics, and government leaders will come together. It would be a collaborative effort between East and West, public and private sectors, developed and developing nations, for designing a more inclusive and sustainable future for all. The 2020 forum is a unique opportunity to drive a constructive global dialogue around the challenges and solutions that will shape “Our New Economy”: a new economic plan that puts the world’s most vulnerable people first.
Forces and trends upending the global economy have accelerated in the wake of Covid-19. The pandemic has exposed the connection between inequality and public health, while the fractured state of today’s geopolitics has hindered efforts at a global response. Governments pour trillions of dollars into the stimulus. That spending could either prop up polluting industries or green fund initiatives, fuel asset bubbles or improve livelihoods in the real economy, spur “medical nationalism” or cross-border collaboration, widen urban disparities, or increase equitable development. Leaders from all geographies must come together to engage in meaningful discourse on how best to emerge from this global crisis, Bloomberg Media stated.
“The coronavirus pandemic is an enormous global challenge that requires cooperation across borders and between the public and private sectors,” said Michael R. Bloomberg, Founder of Bloomberg L.P. and Bloomberg Philanthropies, and Three-Term Mayor of New York City. “If we act wisely, our response to this crisis can also help us address many of the other major challenges facing our world - from climate change and pollution to racial inequity and injustice. The more we work together, the stronger we’ll emerge from the pandemic, and the brighter the future will be - and that’s what the New Economy Forum is all about. It’s an opportunity to bring together leaders to share ideas and build support for policies and partnerships that have the potential to help lift our world back up - and move us all forward.”
Launched in Singapore in 2018, the Bloomberg New Economic Forum is a global convening platform to address the most urgent disruptions facing our planet due to the massive economic transitions already underway. In 2019 the forum was held in Beijing, as more than 500 public and private sector leaders from 45 countries worldwide came together for an unprecedented open exchange of ideas. The 2020 virtual convening will feature town hall meetings and thought-provoking plenaries and breakouts and bilateral meetings to advance a practical agenda for recovery across five core topic areas: finance, trade, climate, health, and cities.
To advance this effort, Bloomberg New Economy will welcome several new Advisory Board members and participants to the 2020 forum, including:
With Dr. Henry A. Kissinger as Honorary Chair and Henry M. Paulson, Jr. as Chair, the Bloomberg New Economy Forum Advisory Board comprises more than 50 distinguished government and business leaders, including
Bloomberg Media is presenting the New Economy Forum in partnership with:
McKinsey and Company is the exclusive Knowledge Partner.
For the first time, the Bloomberg New Economic Forum will invite widespread participation with many live-streamed, interactive sessions to elevate a range of voices and drive deeper engagement across all sectors and regions.
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis, and intelligence on business, finance, technology, climate change, politics, etc. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform, including digital, social, TV, radio, print, and live events. Bloomberg Media is a division of Bloomberg L.P.
Source: Bloomberg Media
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:07 AM | View the original post
⢠Tata Consultancy Services Won the Award for Excellence in Building a Corporate Brand, for its Customer-centric Campaign, Digital Transformation with Business 4.0â¢
Photo: Natarajan Chandrasekaran, Chief Executive Officer, and Managing Director, Tata Consultancy Services, India; Mentor of the World Economic Forum Annual Meeting of the New Champions 2014 in Tianjin, People’s Republic of China 2014. Image provided by & copyright © World Economic Forum / Ciaran McCrickard.
New York & Mumbai, India, Sept. 10, 2020 — Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting, and business solutions organization, has won the 2020 Gartner Communications Award in the category Excellence in Building a Corporate Brand for its campaign Digital Transformation with Business 4.0â¢.
The Gartner Communications Awards support and showcase the great work of communicators who have achieved real, measurable business outcomes in their organizations. TCS’ Business 4.0 campaign was chosen from among 200 entries from organizations across 30 countries. It was recognized for defining a truly unique, differentiated brand that fulfills stakeholder needs, building a brand connection with external audiences, helping employees fulfill the brand promise, and measuring the corporate brand’s impact on employees and other audiences.
TCS launched the Business 4.0 thought leadership framework to provide enterprises a roadmap for their digital transformation. The framework identified four winning behaviors for success in the Business 4.0 world: Driving mass personalization, creating exponential value, leveraging ecosystems, and embracing risk, all accomplished by harnessing the power of new technologies such as the cloud, internet of things, analytics, automation, robotics, and artificial intelligence.
“The judges loved this company’s approach to raising brand awareness through the eyes of their customers and making customers the hero of that story. Their multi-phased layered effort involved brand ambassadors and several kinds of channels and storytelling approaches. And they sealed the deal with very impressive metrics which pointed to clear impact on business performance,” said Dorian Cundick, VP, Advisory, Gartner.
“We are delighted to receive this recognition from the expert jury. To showcase how our Business 4.0 thought leadership framework helps enterprises draw up their digital transformation roadmaps, we leveraged storytelling as a powerful tool. We got our customers to narrate their individual growth and transformation journeys. The outcome was a very effective communication of how our framework works in real life and differentiated positioning for TCS. The large number of market-defining transformational engagements we have entered into in the last couple of years is a strong validation of that strategy,” said Rajashree R, Chief Marketing Officer, TCS.
This latest recognition follows a host of awards won by TCS this year to date for its marketing and communications efforts, including a Gold Stevie in the category Mobile Marketing Campaign of the Year and a Silver Stevie in the category Best User Experience at the 2020 American Business Awards®. Additionally, TCS was recognized by Brand Finance as the fastest-growing brand of the decade by brand value, and among the Top 3 brands in IT services globally.
Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology, and engineering services and solutions. These services and solutions are delivered through TCS’s unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.
Source: Tata Consultancy Services
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:07 AM | View the original post
The innovative virtual and custom testing platform allows central banks to evaluate use cases and test roll-out strategies for CBDCs by simulating a CBDC ecosystem.
Central banks, commercial banks, and tech and advisory firms are invited to partner with Mastercard to evaluate the suitability of CBDCs in a country or region.
Photo: Mastercard Launches Central Bank Digital Currencies (CBDCs) Testing Platform.
Purchase, NY | September 9, 2020 — With the global economy racing to embrace digital payments, central banks also are looking to the future and investigating how to support innovation while maintaining monetary policy and financial stability as they issue and distribute currency. According to a recent survey by the Bank for International Settlements, 80 percent of central banks surveyed engage in Central Bank Digital Currencies (CBDCs) work. About 40 percent of central banks have progressed from conceptual research to experimenting with concept and design.
Today, Mastercard announced a proprietary virtual testing environment for central banks to evaluate CBDC use cases. The platform enables the simulation of issuance, distribution, and exchange of CBDCs between banks, financial service providers, and consumers. Mastercard invites Central banks, commercial banks, and tech and advisory firms to partner with it to assess CBDC tech designs, validate use cases and evaluate interoperability with existing payment rails available for consumers and businesses today.
Mastercard says that it is a leader in operating multiple payment rails and convening partners to ensure a level playing field for everyone - from banks to businesses to mobile network operators - to bring the most people into the digital economy. Mastercard said it wants to harness its expertise to enable the practical, safe, and secure digital currencies development.
“Central banks have accelerated their exploration of digital currencies with a variety of objectives, from fostering financial inclusion to modernizing the payments ecosystem,” said Raj Dhamodharan, Executive Vice President, Digital Asset, and Blockchain Products and Partnerships, Mastercard. “Mastercard is driving innovation with the public sector, banks, fintech, and advisory firms in the exploration of CBDCs, working with partners that are aligned to our core values and principles. This new platform supports central banks as they make decisions now and in the future about the path forward for local and regional economies,” Dhamodharan added.
Mastercard explained that CBDCs are equivalent in value to a nation’s paper currency and subject to the same government-backed guarantees. In addition to printing money, central banks can issue CBDCs as a digital representation of a country’s fiat currency.
⢠Driving Scalable Innovation
While various potential operating models exist, the primary approach sees central banks issuing and distributing currency, including digital currencies, through commercial banks and other licensed payment providers. Mastercard said it understands every central bank differs in its exploration of CBDCs, and the platform stands ready to explore whether CBDCs fit with the needs of a region or country. The virtual platform can be individually customized to the central bank’s environment, allowing them to:
⢠Central Bank Digital Currencies of the Future
“Mastercard is committed to supporting central banks in their chosen path to modernize payments as they look for solutions that seamlessly integrate with existing ways to pay. The company is committed to forging partnerships between public and private sectors to transform the way people and businesses transact,” Mastercard concluded.
Source: Mastercard
|GlobalGiants.Com|
Edited & Posted by the Editor | 4:58 AM | View the original post
Photo: The New Toyota GR Yaris. Images provided by Toyota Motor Corporation.
Toyota City, Japan, September 8, 2020 ââ¬â¢ Toyota launched the all-new GR Yaris in Japan.
Following the launch, TOYOTA GAZOO Racing announced that it would hold an event called the GR YARIS ONLINE FES, that will display virtual images of the GR Yaris to fans, starting September 16. This event will communicate the ideas incorporated in the development of the GR Yaris and its development story, together with information about the GR FACTORY. Additionally, in his role as Morizo master driver, President Akio Toyoda will drive the GR Yaris.
According to Toyota, anyone can drive the all-new GR Yaris the way he wants on any road in the world with the peace of mind. The reason for this is that it incorporates lessons learned from the TOYOTA GAZOO Racing World Rally Team (WRT), including how to make cars that are competitive in the WRC and learnings gleaned from evaluations given by non-Toyota professional drivers from the early stages of development.
Based on the desire of master driver Morizo to “restore the Toyota sports cars,” the new GR Yaris was created as the first Toyota vehicle developed with the reversed concept of turning a motorsports car into a production car.
Following are the main features of the new GR Yaris:
Source: Toyota Motor Corporation
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Edited & Posted by the Editor | 2:32 PM | View the original post
Find Your Edge on and off the Trail with Energy Amplified.
Reebok has expanded its Zig Kinetica collection with the debut of the Zig Kinetica Edge. This reimagined version of Reebok’s Zig Kinetica takes the shoe’s signature street-style from the city to the mountains, paired with bold color and understated graphics.
The first drop of the Zig Kinetica Edge is part of Reebok’s Battle the Elements collection - a line created to meet your daily environment’s demands and battle the elements without sacrificing style. Reebok said each piece of the collection incorporates performance details with a lifestyle execution to provide the utmost level of versatility.
Key features of the Zig Kinetica Edge include:
Water-Resistant Upper- A water-resistant treatment was added to the textile upper to ensure protection from the elements.
Floatride Fuel Midsole - The midsole features Reebok’s signature Floatride Fuel for added energy return and responsiveness.
Trail Lug Outsole- The trail lug outsole offers an additional level of flexibility and traction.
Bringing to life Reebok’s latest Zig Kinetica release is a vibrant campaign by illustrator Cassandra Jean Piedra. Piedra’s illustrations are inspired by the experience between the city and the trail and show the incredible energy that graphics can create as an art form.
The Zig Kinetica Edge is available in two colorways - Black/Orange/Pink and Chalk/Black/Orange - in unisex sizes starting on September 9th.
Source: Reebok
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Edited & Posted by the Editor | 3:52 AM | View the original post
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